Fossil Black Friday 2021 Sale – What to Expect

We still have some time left to go until Fossil’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Fossil’s Black Friday sale typically runs for an entire week, starting on the Friday before Thanksgiving and ending on the Sunday right before Cyber Monday. So unless anything changes this year, these are the start and end dates that you can expect to see:

  • Estimated BF sale start date: Friday November 19, 2021 (that’s a week before Black Friday).
  • Estimated BF sale end date: Sunday November 28, 2021 or while supplies last. The offers will be replaced the following morning with their Cyber Monday specials.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. Fossil’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company.

Current Offers

We’re including a full list of Fossil’s current offers and coupons below. It’s always a good idea to double check all the deals that are live today before heading out to shop. Happy bargain hunting!

Last Year’s Black Friday Ad

Updated on Friday November 20, 2020: Black Friday is quickly coming but no need to wait to pick up your shiny new watch at Fossil. That’s because their sale just went live this morning, earlier than ever before!

Starting now, shop or at participating U.S. and Canadian full-priced Fossil stores to get 40% off storewide on nearly all full-priced items with promo code SNOWGOOD. They also have Gen-5 smart watches on sale from as low as $149.

We’ve posted their official terms below as some exclusions may apply. Offer not valid at Fossil outlet stores. Sale ends at 11:59PM on Sunday November 29, 2020 or while supplies last. Have a nice Thanksgiving weekend!


Want to see some of Fossil’s older Black Friday ads? No problem! The last few years of ad history can be found below.

  • 2020: Page 1 and 2.
  • 2019: Page 1 and 2.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1 and 2.


What new Fossil watch are you planning on picking up for yourself or as a gift this holiday season? Let us know in the comments section.

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