Fossil Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until Fossil’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Updated on Friday November 20, 2020: Black Friday is quickly coming but no need to wait to pick up your shiny new watch at Fossil. That’s because their sale just went live this morning, earlier than ever before!

Starting now, shop or at participating U.S. and Canadian full-priced Fossil stores to get 40% off storewide on nearly all full-priced items with promo code SNOWGOOD. They also have Gen-5 smart watches on sale from as low as $149.

We’ve posted their official terms below as some exclusions may apply. Offer not valid at Fossil outlet stores. Sale ends at 11:59PM on Sunday November 29, 2020 or while supplies last. Happy bargain hunting!

Confirmed 2020 Start & End Dates

Fossil’s Black Friday sale typically runs for an entire week, starting on the Sunday before Thanksgiving and ending on the Sunday right before Cyber Monday. But this year it came earlier, likely due tot he COVID-19 pandemic

  • Confirmed start date: Sunday November 22, 2020 Friday November 20, 2020.
  • Confirmed end date: Sunday November 29, 2020 or while supplies last.

Just keep in mind that many Fossil stores will be closed on Thanksgiving day this year due to the COVID-19 coronavirus pandemic. That includes any stores located within a Simon Property Group owned regional mall or premium outlet. Store hours may also vary by city and state this holiday weekend so be sure to call ahead to your favorite stores for details.

Current Offers

We’re including a full list of Fossil’s current offers and coupons below. It’s always a good idea to double check all the deals live today before heading out to shop. Happy bargain hunting!


Are you interested in seeing some of Fossil’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

  • 2020: Page 1 and 2.
  • 2019: Page 1 and 2.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1 and 2.


What new Fossil watch are you planning on picking up for yourself or as a gift this holiday season? Let us know in the comments below.

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