If you’re eyeing some fresh basics, cozy loungewear, or quirky stationery for the holidays, you might want to hold off just a little bit longer—Cotton On’s Black Friday Sale 2025 is coming up. Whether you’re a regular shopper or just browsing for seasonal deals, here’s everything we’ve gathered so far about what to expect, including the likely sale dates, discount levels, what kinds of items will be on sale, and how to get early access.
When Is Cotton On’s Black Friday Sale in 2025?
Based on how things went in 2024, we can pretty confidently predict the timeline for this year’s event. Last year, Cotton On Perks members got early access to the Black Friday sale a full week before Thanksgiving.
This year, Thanksgiving falls on Thursday, November 27, so early access is expected to start on Thursday, November 20, 2025. That’s likely the day Perks members will start seeing the sitewide discounts go live, exclusively at cottonon.com.
That early access period should run until Saturday night, November 22 at 11:59PM PDT. After that, the sale usually opens up to the public—no membership required—and continues through the main Black Friday weekend, Cyber Monday (Monday, December 1), and finally wraps up on Tuesday, December 2, 2025.
So if you want first dibs on the better sizes or more popular styles, it’s worth signing up for the Cotton On Perks loyalty program—it’s free, and you’ll only need an email address to get started.
What Kind of Discounts Can You Expect?
Last year Cotton On offered 40% off full-priced styles sitewide, plus free shipping on orders over $70. During the early access period, the discount kicked in automatically as long as you were signed into your Perks account.
Now, not every single thing on the site was included. Here’s a quick list of last year’s exclusions:
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Sale items (already discounted stuff didn’t get the extra 40% off)
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Cotton On Foundation products
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Bundles and multipacks
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Personalization options
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Gift cards
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Subscription coupons and promo codes couldn’t be stacked on top
So the 40% off applied to full-priced items across most of their main categories:
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Cotton On Women – basics, dresses, activewear, outerwear, etc.
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Cotton On Men – tees, shorts, jackets, jeans
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Cotton On Body – sleepwear, loungewear, intimates
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Cotton On Kids – toddlers, kids clothing, baby onesies
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Rubi – footwear and accessories
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Typo – notebooks, gadgets, novelty items, decor
This year, the structure will likely be the same: 40% off full-priced items, with the possibility of some minor tweaks. If anything changes, it’ll probably be in the form of additional flash sales or bonus discounts layered into the main event.
What About the Sale Page?
Even though the main event focuses on 40% off full-priced items, don’t forget to check the sale page. Last year, they had an entire clearance section running up to 70% off, and those discounts were stacked separately from the main offer.
Some of the best finds in that section included:
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Out-of-season clothing
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End-of-line accessories
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Typo clearance bundles
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Offbeat graphic tees
Just know that sale page items are excluded from the 40% sitewide deal, so what you see is what you get.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of older Black Friday ads from Cotton On? Maybe you want to compare this year’s deals to those from the past or maybe those coming up soon on Cyber Monday? Then follow the links below for a full history.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1, 2, 3 and 4.
Questions & Comments
We’d love to know what you’re planning on getting at Cotton On this Black Friday. Leave your comments below.