Hi! My name is Witold (pronounced "vee-told") and I am the founder of BlackerFriday.com. After many years working in corporate america, I decided it was time to take a break to pursue my real passion — helping people save money. Ever since I was a little boy selling pencils in the playground to my kindergarden friends, later collecting aluminum cans from all my neighbors in elementary school to support my baseball card addiction, eventually becoming an eBay Power Seller in my older years to support my college education, I had an eye for spotting deals. I’ve taken what I have learned over the years and built Blacker Friday to bring you the best Black Friday rumors, predictions, and news website. Fortunately I'm not alone in this - We have a great team of dedicated folks helping make this site possible. If you would like to connect with me you can do so on my Linkedin page, on our site’s Facebook page, or write me an email. Thanks for checking us out and I look forward to hearing from you!
Updated on Tuesday, November 11, 2025: Black Friday is right around the corner, and if you wear glasses or need a new pair, EyeBuyDirect’s annual sale is worth keeping an eye on. With big discounts on lenses, frames, and even sunglasses, it’s one of their biggest events of the year—and there’s a good chance it’ll be back and just as strong in 2025. Here’s what we are predicting this year.
When It All Kicks Off
Preview days – In past years, EyeBuyDirect has teased Black Friday offers a few days early. Expect “Preview” deals around Friday–Sunday, Nov 21–23, 2025.
Main sale – The official Black Friday sale is likely to open online on Tuesday, November 25, 2025, two days before Thanksgiving. That matches their usual pattern.
Cyber Monday – Expect the sale to run well into Cyber Monday, maybe through December 1 or 2, based on how they’ve handled past holiday deals.
Discount Levels to Watch
Lenses
Historically, EyeBuyDirect offers up to 50% off lenses during this sale.
Deals tend to cover everything from standard single-vision to upgrades like blue-light filtering or transition lenses.
Frames
Usually you’ll see around 30% off frames.
Premium or designer frames (Ray-Ban, Coach, Oakley, etc.) are included, often marked down heavily.
Shipping & Returns
Free shipping is standard with a promo code—last year that was HAULADAY. We’ll probably see a similar code this year.
As always, EyeBuyDirect offers free returns and a 365-day guarantee on frames.
What to Buy (and What to Skip)
Smart buys
Everyday prescription eyeglasses – grab classic acetate or metal frames with at least single-vision lenses—50% lens + 30% frame is too good to pass up.
Blue‑light readers – these are popular and often hit the 50% lens discount.
Sunglasses (with or without prescription) – especially polarized or Transitions styles, often discounted during Black Friday.
Upgrade coatings – coatings like anti-reflective or UV-block are usually included or highly discounted—just pay attention to how lenses are bundled.
Watch carefully
Designer frames – they’re included, but might have exceptions or slightly smaller discounts.
Flash sales – random one-day specials on specific frames pop up. Worth checking daily during preview and sale week.
Last Year’s Black Friday Ad
EyeBuyDirect’s Black Friday Ad History
You can view an archive of EyeBuyDirect’s previous Black Friday ad scans by following the links below.
Updated on Tuesday, November 11, 2025: If you’re planning to check out Express this Black Friday, it’s worth knowing what kind of deals they usually run, when to expect them, and how to make the most of them. Based on past years, here’s everything you need to know so you can be ready ahead of time.
Likely Black Friday 2025 Sale Dates
The Express Black Friday Sale in 2025 is expected to start on Tuesday, November 26, 2025. That’s two days before Thanksgiving and three days before Black Friday itself, which falls on November 28 this year. The event is expected to run through the long weekend, ending on Sunday night, November 30, 2025.
Types of Deals to Expect
1. 40% Off Sitewide
Last year, Express offered 40% off everything sitewide at express.com, and that included their core clothing line—jeans, sweaters, suits, and outerwear. It didn’t cover clearance or select marked-down items, but if you were shopping for regular items across men’s and women’s collections, you could basically take 40% off automatically.
There’s a good chance this same offer will return for 2025, as it’s been a staple of their Black Friday strategy for several years now. Just know that this particular discount couldn’t be combined with any other coupons, and it wasn’t valid on gift cards, clearance, or items already marked as Special Offer pricing.
Examples from Last Year:
Men’s Wool Blend Topcoat: Regularly $248 → marked down to $148.80 with the 40% off.
Women’s Editor Pants: Regularly $88 → dropped to $52.80.
2. Extra 60% Off Clearance
On top of the sitewide 40%, they also offered an extra 60% off clearance. This wasn’t a stacked deal, meaning you didn’t get 60% off after the 40%. Instead, clearance items were already heavily discounted, and then another 60% came off that price at checkout.
This one came with more rules. It was only valid on clearance merchandise (not final sale), and it couldn’t be combined with any other promotions. Also, the extra discount only applied once the item was added to your cart.
Examples from Last Year:
Women’s Satin Ruched Dress: Originally $98 → on clearance for $39.99 → 60% off = final price around $16.
Men’s Slim Stretch Chino: Originally $79 → clearance price $34.99 → 60% off = around $14.
These are the types of deals where sizes and colors sell out quickly, so if you’re interested in clearance, shop early.
Free Shipping Offers
In 2024, Express gave free standard shipping on all orders during the main Black Friday window. No promo code was required—you just had to select standard shipping at checkout.
There was also a $75 minimum threshold for free shipping at other times during the season, so it’s possible that the free shipping for all orders might be limited to certain days (most likely November 26 to 29).
Here’s what to keep in mind:
No free shipping if you chose expedited options like Second Day or Overnight.
Shipping charges applied if you return part of the order. So if you buy $100 worth of stuff and return $70, they might assess shipping fees for what’s left.
Offer was only for express.com orders and did not apply to in-store purchases or Express Factory Outlet.
Gift Card Offer
Another deal to expect is their $10 instant discount when you buy a $100 Express gift card. This offer usually starts earlier than Black Friday. In 2024, it ran from November 11 through December 24.
To get the discount, you had to:
Buy a $100 gift card or more in a single transaction.
Shop either in-store or online (except Factory Outlet).
Use the $10 discount instantly, during that same transaction. You couldn’t save it for later.
There were some limitations:
The discount couldn’t be used on certain things like clearance, Express Marketplace items, or final sale products.
You also couldn’t stack this offer with other coupons or promos.
Not available at Factory Outlet locations.
While it’s a decent perk if you were already planning to spend $100, it’s not something you can use strategically with other Black Friday markdowns.
Where the Sale Applies
Here’s how Express breaks down their sales by location:
Express.com (the main website): All major Black Friday offers applied here.
Express retail stores: Also honored most promotions like the 40% sitewide and clearance deals.
Express Factory Outlet stores: Typically excluded from the big promotions. Most Black Friday offers didn’t apply here.
Marketplace and featured brands: Some third-party labels sold on Express.com were excluded from all promos. These were tagged clearly on the product page.
Discount Limits and Exclusions
It’s easy to assume everything’s on sale, but there are exceptions. Here’s what usually doesn’t qualify:
Final sale items
New markdowns
Donations
Select third-party brands
Items marked “Special Offer”
Express gift cards
Previous purchases (you can’t ask for a price adjustment if the price drops the next day)
Also, none of the promos are stackable. So if you have a coupon, a promo code, or a rewards voucher, it may not combine with Black Friday discounts. You’ll usually get the one that offers the bigger discount, and the system applies it automatically during checkout.
Return Policy for Black Friday Purchases
Returns and exchanges follow the normal Express policies. But there are a few things to remember:
Clearance items (even if not final sale) might be non-returnable after Black Friday, depending on how deeply discounted they were.
Final Sale items are never eligible for return or exchange.
If you return an item from a free shipping order and your total drops below the threshold, shipping charges may apply retroactively.
Express allows returns by mail or in-store, but not all items (like Marketplace brands) can be returned in stores.
So if you’re buying something on clearance, make sure you’re okay keeping it, just in case.
Last Year’s Black Friday Ad
Black Friday Ad Archive
Are you interested in seeing some of Express’ older Black Friday ads? Then follow the links below to take a walk down memory lane.
Updated on Tuesday, November 11, 2025: Every year, Emerica throws a pretty good sale around Thanksgiving, and 2025 looks no different. Here’s everything you need to know about the upcoming sale, including when it’s likely to happen, the discounts you can expect, what kinds of shoes and gear usually go on sale, and some examples from last year to help you plan ahead.
When Will Emerica’s Black Friday Sale Start in 2025?
Emerica’s Black Friday sale typically kicks off a little earlier than Black Friday itself. Based on last year’s schedule, the sale began on the Saturday before Thanksgiving—so for 2025, you can expect the sale to start on Saturday, November 22, 2025. It usually runs through the Thanksgiving weekend and may even extend a day or two after Black Friday.
What Kind of Discounts Should You Expect?
Emerica’s Black Friday deals are solid but straightforward. The highlight is typically:
An extra 30% off select sale styles, exclusively at emerica.com.
Free shipping on all orders (no minimums).
The discount typically applies automatically once you add eligible items to your cart (no promo code is needed). Just be sure to check the fine print because, like most sales, some items are excluded or have restrictions.
The 30% off applies mostly to sale styles—so these are already discounted shoes or gear that get a further markdown. Occasionally, Emerica offers site-wide discounts but last year the deep 30% deal was limited to select items.
Specific Sale Item Examples From Last Year
Looking back at Emerica’s 2024 Black Friday sale, here are some examples of what was on offer to give you an idea:
Reynolds G6 Shoes: Originally priced around $90, these were marked down to $63 before the extra 30% came off. Final price came out to about $44.
Provost Slim Vulc: These came with a 25% initial discount, and then the 30% off dropped them below $50.
Wino G6 Vulc: Another popular style that fell into the sale category, with prices dipping to roughly half off.
Emerica Socks and Hats: Basic accessories went for 20-30% off, not as big a deal but still decent if you needed them.
Apparel: Some tees and hoodies were included with a 20% off discount, but apparel discounts weren’t as deep as shoes.
What to Watch Out For
Exclusions: Some new releases or limited-edition sneakers might not be part of the sale. The sale mostly targets sale and clearance stock.
Sizes: Popular sizes can sell out fast. If you see a pair you want, don’t wait too long.
No Coupon Needed: Unlike some sales where you have to enter a code, Emerica applies discounts automatically. Just be sure to confirm the discount in your cart before checking out.
Returns: Check the return policy during the sale. Sometimes sale items have different return windows or policies.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to see some of Emerica’s older Black Friday ads? Then follow the ad archive links below to take a walk down memory lane.
