We’ve been looking at what FYE has done in past years, and it seems pretty likely that the 2025 Black Friday sale will follow a familiar pattern—with a mix of storewide deals, special promos, and doorbusters. Here’s everything to expect based on previous years and what you’ll want to know before you shop.
Likely Black Friday 2025 Start Date & Shopping Options
FYE has been pretty consistent when it comes to the timing of its Black Friday sales. Last year, the event started five days before Thanksgiving, which landed it on a Saturday. Using that same pattern, it looks like the 2025 sale will probably begin on Saturday, November 22, 2025.
Once it begins, you should be able to shop both in-store and online at fye.com. But it’s worth pointing out that not every deal is available in both places. Some of the doorbuster items and exclusive in-store offers may not show up online, so if there’s a particular product you’re hoping to score, checking with your local FYE location early in the sale can be a smart move.
Expected Storewide Discount – 20% Off Almost Everything
One of the main highlights of FYE’s Black Friday event is the 20% off storewide discount. That’s been a consistent part of their sale in recent years, and unless something changes dramatically, it’s safe to assume the same offer will return for 2025. This discount usually applies to nearly all regular-priced items across the store. So if you’re picking up vinyl records, DVDs, Blu-rays, t-shirts, posters, or collectibles, expect that 20% to apply automatically at checkout.
There are usually some exclusions, though. Items that are already marked down, clearance items, and certain premium products may not qualify for the discount. When in doubt, it’s best to ask a store associate or check the fine print online once the sale goes live.
Popular Categories and What to Look For
FYE is known for pop culture merchandise, so the bulk of their Black Friday discounts will likely revolve around fan-favorite items from franchises like Marvel, DC, Harry Potter, Star Wars, anime, and more. Here’s a look at some key product categories to keep an eye on:
Funko Pop! Vinyl Figures
If you’re a collector or buying for someone who is, Black Friday is a great time to shop for Funko Pop! figures. Last year, FYE ran a Buy 2, Get 1 at 75% off promotion on Funko items. The deal required you to buy three figures, and the cheapest one was heavily discounted. That’s a pretty solid offer, especially considering how consistent Funko prices usually are.
Expect to see a similar offer this year. FYE carries a wide selection of exclusive and limited-edition Pops, including store exclusives you won’t find at big-box retailers.
Plush Toys
In 2024, plush toys were part of a Buy One, Get One Free (BOGO) deal. This included plushies from major franchises—Pokémon, Hello Kitty, Five Nights at Freddy’s, and anime lines like My Hero Academia and Demon Slayer.
Assuming that promotion returns, you can double up on gifts or pick up a few for yourself at a decent value. Again, selection varies by store, so if there’s a specific character or brand you’re after, early shopping is best.
Action Figures and Collectibles
FYE also offered Buy One, Get One 50% Off on action figures during last year’s Black Friday. This applied to most brands, including NECA, McFarlane, and Bandai figures. The deal required you to buy two figures, and the lower-priced item was discounted.
It’s likely that this promotion—or a variation of it—will return for 2025. FYE carries collector-focused items, so expect to find niche characters and exclusives that you might not see at general toy retailers.
T-Shirts and Apparel
FYE always has a decent selection of pop culture clothing—graphic tees, hoodies, socks, hats, and loungewear. During past Black Friday sales, most of these items were included in the 20% off storewide promotion, but some licensed apparel bundles or featured collections may have had extra markdowns.
While no specific apparel promos were highlighted last year, it’s still worth browsing if you’re shopping for themed clothing, especially from trending franchises.
Vinyl Records, CDs, and Movies
FYE continues to offer music and movie media, even as many stores shift away from physical formats. During past Black Friday events, vinyl records and CDs were generally part of the storewide 20% off deal. Some locations also had select albums marked down beyond that.
Movie bundles, box sets, and limited-edition Blu-rays are common sale items too. Last year, certain TV series sets and cult classics were discounted, though availability varied by store.
Stock Limitations and Availability Notes
A key thing to remember with FYE’s sale is that stock levels can be unpredictable. Smaller stores may not carry every item, and once something sells out, there’s no guarantee it’ll be restocked during the event. This is especially true for Funko exclusives, doorbusters, and limited-run collectibles.
If you’re shopping online, act fast when the sale begins. For in-store shopping, call ahead or visit early in the week for the best shot at finding what you’re looking for. And be sure to ask if the store will hold an item or offer rain checks—though that’s not always an option during Black Friday.
How Long Will the Sale Last?
FYE’s Black Friday sale usually runs through Thanksgiving weekend, possibly ending the Sunday after Black Friday (which is November 30, 2025, this year). Some locations might keep the promotions going through Cyber Monday, depending on stock.
If you’re shopping online, check to see if the deals change or rotate during the week. In past years, the Funko and action figure deals remained active throughout the sale period, but quantities were clearly limited.
Last Year’s Black Friday Ad
Black Friday Ad History
How did FYE’s Black Friday sale look like last year? Were the deals as good as this year? Follow the links below to view their previous ad scans to find out more.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2022: Page 1 and 2.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
Questions & Comments
What are you planning on getting at FYE this coming Thanksgiving weekend? Let us know in the comments.