Updated on Wednesday, November 12, 2025: If you’re expecting a Patagonia sale in 2025, you’re likely going to be disappointed. The outdoor brand has chosen to step away from the usual Black Friday rush and sales frenzy, and this isn’t a sudden change, it’s part of a long-term decision rooted in the company’s values and commitment to the environment. So, why exactly won’t Patagonia be offering a Black Friday sale this year? Let’s break it down.

Patagonia’s Stand Against Black Friday Sales

Patagonia stopped running Black Friday sales on their own website a few years ago. This move wasn’t about cutting back on business or losing customers but about encouraging people to think differently about shopping. Instead of promoting a big spending weekend, Patagonia wants customers to spend time outside, enjoying nature rather than being caught up in buying things. This idea is similar to what REI does with their annual “Opt Outside” campaign, which closes stores on Black Friday to encourage outdoor activities instead of shopping.

The decision fits well with Patagonia’s overall philosophy. They focus on sustainability and reducing waste, and they don’t want to contribute to the kind of consumerism that often happens during Black Friday. The company believes that buying less but buying better is the way to go. This means producing fewer but higher-quality items that last longer, rather than encouraging quick, repeated purchases driven by big sales.

Why Buying Less Matters to Patagonia

The fashion and apparel industry, including outdoor gear, has a huge environmental footprint. Producing clothing requires resources like water, energy, and raw materials, and it often results in pollution and waste. Patagonia knows this and has made a point of trying to reduce their impact. Encouraging customers to buy less is a direct way to reduce demand for new products and, in turn, cut down on the environmental harm that comes from making those products.

Patagonia’s clothes and gear are designed to last for years. They use high-quality materials and construction so you don’t need to replace items as often. This focus on durability means fewer resources are used over time, and less waste is generated. The company also teaches customers how to care for their gear properly to extend its life, which supports this mindset of buying less and using more.

Repair, Reuse, and Recycle: Patagonia’s Worn Wear Program

A key part of Patagonia’s approach to sustainability is their Worn Wear program. This program allows customers to trade in used Patagonia gear or send it back to the company to be repaired. Patagonia employs technicians who can fix damaged items, helping customers keep their gear longer instead of throwing it away. If the item is beyond repair, the company recycles it in an environmentally friendly way.

This program is an important part of why Patagonia doesn’t need Black Friday sales. They aren’t just trying to sell you new stuff—they want you to get the most out of what you already have and find value in extending the life of your gear. This philosophy naturally reduces the need for frequent purchases and big discounts.

The Price Reflects Quality and Service

You might notice that Patagonia’s products are often more expensive than other outdoor brands. This higher price is tied to the company’s commitment to quality and sustainability. When you buy Patagonia, you’re paying not only for a well-made product but also for the services that come after the sale, like repairs and recycling options.

This means the price tag includes the environmental cost of production and the added value of a product designed to last. Although it might be tempting to wait for a big Black Friday sale to get a deal, Patagonia’s approach is more about investing in gear that won’t need to be replaced quickly. The cost upfront can save you money and resources in the long run.

Occasional Sales and Discounts

Even though Patagonia doesn’t participate in Black Friday sales, they do offer discounts at other times of the year. Typically, they have two major sales: one in mid-February and another in August. During these sales, you can find past-season items at reduced prices, sometimes up to 40 percent off.

They also have a section on their website called “web specials,” where limited-time offers and deals show up. These tend to sell out quickly, so if you’re looking for a discount on Patagonia gear, those are good times to check in.

Where to Find Patagonia Deals During Black Friday Weekend

Just because Patagonia itself isn’t running Black Friday sales doesn’t mean you won’t find deals on their gear during the holiday weekend. Several authorized retailers and resellers often offer discounts on Patagonia products. Some of the stores worth checking out include:

• Backcountry.com
• Moosejaw
• CampSaver
• Campmor
• Eastern Mountain Sports
• Gander Outdoors

These stores often run promotions and sales during Black Friday and the Thanksgiving weekend. So, if you’re set on snagging a deal on Patagonia gear during the holidays, these retailers are your best bet.

Encouraging Thoughtful Shopping Habits

By stepping away from the typical Black Friday sales, Patagonia is trying to shift the conversation around shopping. The brand doesn’t want people to buy things just because they are on sale or because there’s a limited-time deal. Instead, Patagonia promotes thoughtful shopping habits—buy what you need, take care of it, and use it as long as possible.

This approach aligns with the growing movement toward sustainable consumerism. More people are starting to think about the environmental impact of their purchases and how to reduce waste. Patagonia is one of the companies leading that change in the outdoor industry.

How This Affects Patagonia’s Business Model

Patagonia’s decision to skip Black Friday sales also reflects their business model, which prioritizes sustainability over short-term profits. Rather than pushing large volumes of discounted products, they focus on creating long-term relationships with customers through durable gear and excellent service.

This strategy might seem unusual in a retail world obsessed with sales and discounts. However, Patagonia’s loyal customer base appreciates the brand’s transparency and values. It’s a different way of doing business that challenges the traditional retail cycle.

Questions & Comments

Find any really good deals on Patagonia jackets or gear? Then let us know at which store you found it and how much you saved in the comments below.