Here’s a look at what to expect from Nike’s upcoming Black Friday 2025 Sale this year, including likely sale dates, how the discounts work, what kind of items are typically included, what’s excluded, and examples of deals from last year.

Likely Black Friday Sale Dates for 2025

Based on how Nike has structured their Black Friday events in the past, we can expect a very similar timeline this year. Early access for Nike Members is expected to begin on Saturday, November 15, 2025, and will likely run until Friday, November 22, 2025. This early shopping period is usually exclusive to members only on nike.com, so if you’re not signed up yet, it’s worth joining (it’s free on their website).

Once early access ends, the sale will probably open up to everyone else starting Saturday, November 23, 2025 (that’s 5 days before Thanksgiving) and continue through Black Friday, likely wrapping up by Saturday, November 28, 2025. After that, Nike usually rolls out a very similar sale for Cyber Monday, which should kick off the next day on Sunday, November 30, 2025 and run for another few days.

The important thing to remember is that popular items tend to sell out quickly, so if you want the best selection of sizes, colors, and styles, it’s smart to shop early during the Member Access period.

How Nike’s Black Friday Discounts Usually Work

Nike’s Black Friday sale is never a blanket discount that applies to everything on their site. It’s specifically an extra discount on items that are already on sale. For the past few years, Nike has offered an additional 25% off select sale items when you use a promo code at checkout. Last year, the code was ACCESS, and it applied to sale items that were already marked down by up to 60%.

Remember, you can’t combine this Black Friday offer with other discount codes or any rewards you might have. The only exception is free shipping promo codes, which are sometimes stackable.

Items You Can Expect to Be on Sale

Nike’s Black Friday Sale is mostly focused on apparel, shoes, and accessories that are already in their sale section. You’ll typically find:

• Running shoes from past seasons.

• Lifestyle sneakers like Air Max, Blazer, and Air Force 1 in select colors.

• Training and workout apparel such as leggings, shorts, hoodies, and sports bras.

• Outerwear, including lightweight jackets and windbreakers.

• Backpacks, hats, and socks.

• Kids’ shoes and apparel.

• Select Jordan Brand items (usually more basic styles).

Nike often uses Black Friday as a way to clear out inventory on seasonal items or products that are being phased out. That’s why the selection tends to vary based on what’s already been marked down in the weeks leading up to Black Friday.

Items That Will Likely Be Excluded

While the deals can be great, it’s important to know what you shouldn’t expect to be discounted. Nike’s Black Friday extra 25% off code generally does not apply to full-priced items. This means if a product isn’t already in the sale section, you won’t be able to get the extra discount.

Other exclusions include:

• Nike By You custom products.

• SNKRS app launches and limited-release sneakers.

• Select “Launch” products and high-demand items.

• Gift cards.

• Apple products sold on Nike’s site.

• Items from Swoosh.com (Nike’s employee store).

Some Jordan products will also be excluded from this sale. Essentially, if it’s a high-demand product or a new arrival, it’s probably not going to be eligible for the extra 25% off.

Examples of Items from Last Year’s Black Friday Sale

While the exact items in the sale vary every year, here are a few examples of what was included in Nike’s Black Friday Sale last year:

• Nike Air Zoom Pegasus 39 (select colors): Originally $130, marked down to $104.99, and dropped to around $78.75 after the promo code.

• Nike Sportswear Club Fleece Hoodie: Originally $65, discounted to $52, and then dropped to $39 after applying the extra 25% off.

• Nike Air Max 90 (older colorways): Originally $130, on sale for $90, further reduced to $67.50 with the Black Friday code.

• Nike Dri-FIT Training T-Shirts: Priced originally at $35, marked down to $28, and then reduced to $21.

• Nike Brasilia Backpack: From $55 to $44 in the sale section, then down to $33 after stacking the promo code.

• Jordan Essentials Fleece Pants: Originally $80, dropped to $64, and went as low as $48 after the discount.

These were just a few of the standout deals, but the sale section was full of different items across men’s, women’s, and kids’ categories (usually 1000’s of items to choose from).

Last Year’s Black Friday Ad

Nike’s Black Friday Ad History

What were the featured doorbuster deals at Nike’s Black Friday sale last year? How about two or three years ago? Follow the ad archive links below to find out.

• 2024: Page 1 and 2.
• 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
• 2021: Page 1, 2, 3, 4 and 5.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1, 2, 3, 4 and 5.
• 2017: Page 1.
• 2016: Page 1.
• 2015: Page 1 and 2.
• 2014: Page 1, 2, 3 and 4.

Questions & Comments

What new sneakers or athletic gear are you planning on picking up this Thanksgiving weekend at Nike? Let us know in the comments.