Updated on Tuesday, November 25, 2025: Ancestry’s Black Friday and Cyber Monday 2025 deals are now live! This year, the promotion started earlier than in previous years, and the deepest discounts on DNA kits and memberships are already available.

Cyber Monday 2025 Sale Dates & Duration

The 2025 holiday sale runs from Wednesday, November 20 through Tuesday, December 2, 2025. During this two-week stretch, you can shop the lowest prices ever on Ancestry products, both on ancestry.com and at major retailers like Amazon, Target, and Walmart (though prices vary slightly by retailer).

Main Deals for 2025

AncestryDNA Kits

• AncestryDNA (standard kit) is on sale for $29 on Ancestry.com, a $70 discount off the regular price.
• On Amazon, Target, and Walmart, the standard kit is $34 ($65 off).

AncestryDNA + Traits

• On Ancestry.com, this kit hits its lowest price ever at $34 ($85 off).
• Also available at Amazon, Target, and Walmart for $34.

DNA Kits with Memberships

• AncestryDNA + 3-month World Explorer membership: $35 on Ancestry.com ($65 off).
• AncestryDNA + 3-month All-Access membership: $44 on Ancestry.com ($155 off).

These offers are historic in terms of savings, making now an ideal time to start a DNA kit or gift a membership.

Ancestry’s Black Friday/Cyber Monday 2025 Ad

Cyber Monday Ad History

You’ll find an archive of Ancestry’s Cyber Monday ads from the last several years posted below.

• 2025: Page 1.
• 2024: Page 1.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1 and 2.

Questions & Comments

Any guesses on where your ancestors came from and the what results of your DNA test will be? Let us know in the comments.

Updated on Tuesday, November 25, 2025: If you’ve been waiting to unlock more information about your family history, now is the perfect time. Ancestry’s Black Friday 2025 sale is officially live, offering the lowest prices ever on DNA kits and memberships. These deals are available through Tuesday, December 2, 2025, on ancestry.com and select retail partners.

Here’s everything you need to know about the current sale.

When Does the Sale Run?

Ancestry’s Black Friday 2025 event started Thursday, November 20 and runs through Tuesday, December 2, 2025. This extended window covers the full Thanksgiving weekend and into Cyber Monday, giving plenty of time to take advantage of the deals.

Confirmed Deals for Black Friday 2025

On Ancestry.com:

• AncestryDNA kit: starting at $29 (regularly $99–$99.95), a $70 discount—lowest price ever.
• AncestryDNA + 3-month World Explorer membership: $35 (regularly $100), $65 off.
• AncestryDNA + 3-month All-Access membership: $44 (regularly $199), $155 off.

At major retailers (Amazon, Target, Walmart):

• AncestryDNA kit: $34 ($65 off).
• AncestryDNA + Traits kit: $34 ($85 off), the lowest price ever.

These offers represent the best opportunity of the year to save on Ancestry DNA kits and memberships, whether you’re shopping for yourself or as a gift.

What Makes This Year’s Sale Special?

Compared to last year, the 2025 Black Friday deals are even deeper. The AncestryDNA + Traits kit and membership bundles are at record-low prices, and deals are now available not only on Ancestry.com but also at popular retailers like Amazon, Target, and Walmart. If you’ve been waiting to explore your family history, there’s no better time to start than now.

This Year’s Black Friday Ad

Ancestry’s Black Friday Ad History

How does Ancestry’s Black Friday sale compare to the deals from last year or the year before? Take a look and compare the ad scans from the last few years by following the links below.

• 2025: Page 1.
• 2024: Page 1.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1.
• 2015: Page 1.

Questions & Comments

What insights do you think your Ancestry DNA test will reveal into your genetic heritage and family history? Let us know in the comments below.