Updated on Thursday, October 15, 2026: AT&T has not announced its Black Friday 2026 sale yet, but last year’s event gives us a strong idea of what to expect.

In 2025, AT&T launched its Black Friday sale on November 21 and ran it through November 29, with Cyber Monday deals expected to follow immediately afterward. The promotion included trade-in offers on new iPhones, Samsung Galaxy and Google Pixel phones, plus discounts on smartwatches, tablets and accessories.

For 2026, we expect another sale beginning about a week before Black Friday at att.com, with the biggest savings tied to trade-ins, new lines and 36-month installment agreements.

AT&T Black Friday 2026 at a Glance

These are predictions until AT&T releases its official 2026 Black Friday terms.

When Will AT&T Black Friday 2026 Start?

Our best estimate is Friday, November 20 or Saturday, November 21.

Last year’s sale began November 21, a full week before Black Friday, and ran through November 29.

That makes AT&T another retailer where waiting until November 27 probably will not be necessary.

The more important thing will be watching when the trade-in values and phone-specific offers go live.

What Did AT&T Offer Last Black Friday?

The 2025 sale included several aggressive phone and bundle deals.

Some of the highlights were:

AT&T also promoted larger bundles. One offer advertised up to $1,800 in savings on an iPhone, iPad and Apple Watch combination, while Samsung shoppers could save more than $1,600 on a phone, watch and tablet bundle.

iPhone Deals Will Probably Get Most of the Attention

The newest iPhone lineup is likely to be one of AT&T’s biggest Black Friday categories again.

AT&T currently advertises up to $1,100 off the iPhone 17 Pro Max with an eligible trade-in, while some lower-priced iPhones can be free or heavily discounted when adding a new line.

That gives us a useful benchmark for Black Friday.

A promotion around $1,000–$1,100 off a current iPhone with trade-in would be competitive, but it may not be dramatically different from AT&T’s normal fall offers.

The more interesting Black Friday deals could be the ones that relax trade-in requirements or add a free watch or tablet.

Samsung Galaxy Deals Should Be Just as Aggressive

Samsung was another major part of the 2025 event.

The Galaxy S25 Ultra received up to $1,100 off with an eligible trade-in, and AT&T also offered a multi-device Samsung bundle with a phone, watch and tablet.

AT&T’s current promotions continue that pattern, with some Samsung devices discounted heavily through trade-ins and 36-month bill credits.

For 2026, we expect another mix of flagship trade-in deals and lower monthly pricing on more affordable Galaxy models.

Pixel Deals Could Be Especially Good for Existing Pixel Owners

Google Pixel promotions are worth watching if you already own an older Pixel.

Last year, AT&T offered the Pixel 10 Pro XL for free with an eligible Pixel trade-in, along with free Pixel Buds 2a.

AT&T is still using brand-specific trade-in promotions today. Its current Pixel 11 Pro offer can be free with an eligible Google Pixel trade-in and qualifying plan.

That makes another Pixel-focused trade-in deal very likely for Black Friday 2026.

Trade-In Value Is More Important Than the Headline Price

A “free” phone from AT&T usually does not mean you simply walk out with a $1,000 device at no cost.

Most offers work through monthly bill credits tied to a qualifying 36-month installment plan. AT&T’s current installment plans spread the phone cost over 36 monthly payments.

Trade-in promotions also have eligibility rules based on the device being traded, its value and sometimes its condition.

AT&T says trade-in promotional value is generally applied through monthly bill credits.

Before switching phones, compare the total credit, the required plan and how long you expect to remain with AT&T.

Some Deals May Not Require a Trade-In

This is one of the areas worth watching closely.

AT&T currently offers several phones at reduced monthly prices when customers add a new line, with no trade-in required. Examples include the iPhone 17e and select Samsung Galaxy models.

A no-trade-in Black Friday deal can be more appealing than a larger headline discount if you want to keep or sell your old phone yourself.

For 2026, we expect at least a few phones to fall into this category.

Smartwatches and Tablets Should Return

AT&T’s Black Friday sale is no longer just about smartphones.

In 2025, Apple Watch models received savings of $100 or more, while selected Samsung watches were $100 off. Tablets were also part of the larger Apple and Samsung bundles.

For 2026, expect another round of discounted Apple Watches, Galaxy Watches and tablets, particularly when purchased alongside a qualifying phone.

These bundles can be useful, but remember that cellular watches and tablets may require their own service lines.

Accessories Could Have the Simplest Discounts

Accessories are often the easiest AT&T Black Friday deals to understand because they do not require a trade-in or 36 months of bill credits.

Last year, AT&T offered up to 65% off select earbuds, chargers, cases and other accessories.

If you need an extra charger, case or pair of earbuds, this is one category where the Black Friday price may be much more straightforward than the phone deals.

36-Month Financing Is the Standard Setup

AT&T’s current smartphone installment plan divides the device cost across 36 monthly payments. Customers can pay off the remaining balance early if they want.

The catch with promotional bill credits is that leaving AT&T or changing the qualifying setup early can affect the remaining promotional credits.

That is why the monthly price should not be viewed in isolation.

A $0 phone over 36 months is a good deal if you already intended to stay with AT&T for that period. It is less attractive if you expect to switch carriers next year.

Next Up Anytime Is Optional

AT&T also offers Next Up Anytime for an additional $10 per month.

It allows eligible customers to upgrade early after making at least one installment payment and paying the monthly feature charge, subject to the program’s conditions. The $10 fee does not reduce the remaining phone balance.

Unless frequent phone upgrades matter to you, this should be treated separately from the Black Friday savings.

Take the Trade-In Deadline Seriously

If your deal requires a trade-in, AT&T says the old device generally needs to be sent within 30 days of activating the new one.

AT&T recommends removing activation locks, backing up your data and factory-resetting the device before sending it.

Keep your shipping receipt and tracking information until the trade-in is processed.

That is especially important when hundreds or even more than $1,000 in promotional credits depend on the trade-in being accepted.

Returns Are Usually Limited to 14 Days

AT&T currently allows most consumer wireless devices and accessories purchased directly from AT&T to be returned or exchanged within 14 days of purchase, or within 14 days of the shipping date for mailed orders. Applicable restocking fees can apply.

Last year’s Black Friday event had an extended holiday return window for qualifying purchases made between November 5 and December 20, with returns allowed through January 2, 2026.

We would not assume that same extension will return until AT&T confirms its 2026 holiday policy.

Should You Wait for Cyber Monday?

Probably not if the phone deal you want is already live.

AT&T’s 2025 Black Friday promotion ended November 29, with Cyber Monday offers expected to begin the following day.

Cyber Monday may reshuffle some offers, but wireless promotions are often built around the same core trade-in credits and installment terms.

If a phone you want is already free or close to free with a trade-in you are willing to make, there may be little reason to wait.

When Will the AT&T Black Friday 2026 Sale Be Announced?

Mid-to-late November is our best estimate.

Last year’s event launched November 21, so we would expect the first confirmed 2026 deals around the third week of November.

Once AT&T releases its Black Friday 2026 promotion, we’ll update this page with the confirmed iPhone, Samsung Galaxy, Google Pixel, smartwatch, tablet and accessory deals, along with the trade-in requirements and sale dates.

Until then, you can see the AT&T Wireless Black Friday 2025 ad and previous deal history below.

Black Friday Ad Archive

How did AT&T’s Black Friday sale look like last year? What were the featured phone deals? Follow the links below to view their previous ad scans to find out more.

• 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
• 2024: Page 1, 2, 3, 4, 5 and 6.
• 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1, 2, 3, 4, 5 and 6.
• 2020: Page 1, 2 and 3.

Questions & Comments

What new phone is on your holiday weekend shopping list? Are you looking out for deals at other stores/carriers such as T-Mobile, Walmart, Best Buy or Verizon Wireless? Or do you just need to extend your existing voice and data plan? Let us know in the comments below.