Updated on Tuesday, November 25, 2025: If you’ve been waiting to unlock more information about your family history, now is the perfect time. Ancestry’s Black Friday 2025 sale is officially live, offering the lowest prices ever on DNA kits and memberships. These deals are available through Tuesday, December 2, 2025, on ancestry.com and select retail partners.
Here’s everything you need to know about the current sale.
When Does the Sale Run?
Ancestry’s Black Friday 2025 event started Thursday, November 20 and runs through Tuesday, December 2, 2025. This extended window covers the full Thanksgiving weekend and into Cyber Monday, giving plenty of time to take advantage of the deals.
Confirmed Deals for Black Friday 2025
On Ancestry.com:
- AncestryDNA kit: starting at $29 (regularly $99–$99.95), a $70 discount—lowest price ever.
- AncestryDNA + 3-month World Explorer membership: $35 (regularly $100), $65 off.
- AncestryDNA + 3-month All-Access membership: $44 (regularly $199), $155 off.
At major retailers (Amazon, Target, Walmart):
- AncestryDNA kit: $34 ($65 off).
- AncestryDNA + Traits kit: $34 ($85 off), the lowest price ever.
These offers represent the best opportunity of the year to save on Ancestry DNA kits and memberships, whether you’re shopping for yourself or as a gift.
What Makes This Year’s Sale Special?
Compared to last year, the 2025 Black Friday deals are even deeper. The AncestryDNA + Traits kit and membership bundles are at record-low prices, and deals are now available not only on Ancestry.com but also at popular retailers like Amazon, Target, and Walmart. If you’ve been waiting to explore your family history, there’s no better time to start than now.
This Year’s Black Friday Ad
Ancestry’s Black Friday Ad History
How does Ancestry’s Black Friday sale compare to the deals from last year or the year before? Take a look and compare the ad scans from the last few years by following the links below.
- 2025: Page 1.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
Questions & Comments
What insights do you think your Ancestry DNA test will reveal into your genetic heritage and family history? Let us know in the comments below.