Ancestry’s Black Friday 2024 Sale – What to Expect

We have a long way to go until Ancestry’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Thursday November 23, 2023: Ancestry’s Black Friday sale officially kicked off this morning!

Starting today, shop to get their DNA kits or any Ancestry gift membership for 50% off. These make perfect Christmas gifts for your loved ones. See their site for official terms and conditions. Sale ends on Cyber Monday, November 27, 2023. Good luck and happy bargain hunting!

Black Friday 2023 Start & End Dates

I’m sure you saw Ancestry’s pre-Black Friday sale in the days leading up to Thanksgiving weekend. But I hope you waited! The deal is never as good as what’s now live over Thanksgiving weekend. Here are is year’s sales schedule for the main event:

  • Confirmed BF sale start date: Thursday November 23, 2023 at 12:01AM ET (that’s on Thanksgiving day).
  • Confirmed BF sale end date: Monday November 27, 2023 at 11:59PM ET (that’s on Cyber Monday).

Ad History

How does Ancestry’s Black Friday sale compare to the deals from last year or the year before? Take a look and compare the ad scans from the last few years by following the links below.

  • 2023: Page 1.
  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1.


What insights do you think your Ancestry DNA test will reveal into your genetic heritage and family history? Let us know in the comments.

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