Updated on Sunday, September 6, 2026: Hollister has not announced its Black Friday 2026 sale yet, but recent years give us a good idea of what to expect.

Our best prediction is 30% off nearly everything, both at hollisterco.com and in stores, with the sale likely starting a day or two before Thanksgiving.

Jeans, hoodies, jackets, sweaters, fragrances and everyday basics should all be included, although clearance, gift cards and some limited items may be excluded.

Hollister Black Friday 2026 at a Glance

These are predictions based on Hollister’s recent Black Friday sales. We’ll update the page once the 2026 event is officially announced.

When Will Hollister’s Black Friday 2026 Sale Start?

Our best guess is Wednesday, November 25 or Thursday, November 26.

Last year Hollister’s main U.S. Black Friday sale started on Wednesday, November 26 and ran through Sunday, November 30. The offer was 30% off storewide and online.

That was a little later than some earlier Hollister events, so we would not count on a sale starting a full week before Thanksgiving.

If you are waiting for the main sitewide offer, start checking Hollister around November 25.

How Much Will Hollister Take Off?

30% off is the safest prediction.

Hollister has used that same general discount level for several Black Friday events, and it returned again in 2025.

The discount should apply to most full-price clothing and accessories, but there are usually exclusions.

Last year’s terms excluded clearance items and gift cards, and regular promo codes did not work during the sale. That included welcome offers, Club Cali discounts and influencer codes.

So if the sale is 30% off, expect the price you see to be close to the final price.

Hollister Black Friday 2026 Price Predictions

If Hollister repeats a 30% discount, here is what some common price points would look like:

That lines up closely with last year’s sale. For example, a $59.95 pair of jeans would have been about $41.96, while a $99.95 jacket would have been about $69.96.

These are price examples, not confirmed 2026 deals.

What Will Probably Be Worth Buying?

Jeans are one of the first categories we would check.

A 30% discount on a $59.95 pair brings the price down to around $42, which is a solid price if you want a specific fit, wash and size.

Jackets can also be good Black Friday buys because the dollar savings are larger. A $120 puffer at 30% off would come down to about $84.

Sweaters, hoodies and flannels should also be included, but these are the categories where Hollister sometimes runs strong promotions at other times of the year.

Fragrance is worth checking too, especially if you are buying smaller gifts.

Is Hollister Black Friday Actually Its Best Sale?

Not always.

This is the part of the sale we think is worth explaining.

Hollister runs category-specific promotions throughout the year that can sometimes beat a flat 30% discount. For example, a past Labor Day sale offered all jeans for $29, plus additional discounts on select sale styles.

That means a pair of jeans regularly priced at $59.95 could actually be cheaper during a $29 jeans promotion than during Black Friday at 30% off.

So we would think about it like this:

Black Friday is still a strong sale because it usually covers most of the store at once. It just is not always Hollister’s absolute lowest price on every category.

Cyber Monday Could Be Slightly Better

Cyber Monday is worth checking before you consider the sale finished.

Hollister has sometimes added an online-only bonus on top of its normal Black Friday discount. In 2024, for example, the company added an extra 20% off select items online for Cyber Monday.

That does not mean we expect 50% off the whole site.

A more realistic prediction is:

30% off nearly everything, with a smaller group of online items getting an extra markdown on Cyber Monday.

If you are flexible on color or style, waiting until November 30 could be worthwhile.

If you need a specific size, we would not wait just to save a little more.

Don’t Count on Stacking Promo Codes

This is one of the easier ways to avoid disappointment.

During last year’s Black Friday sale, Hollister disabled standard promo codes. Welcome discounts, Club Cali offers and influencer codes generally did not stack with the 30% promotion.

So if you are holding a 15% coupon, do not assume you will be able to take another 15% off the Black Friday price.

The main sale is usually automatic.

Shop Size-Sensitive Items First

Hollister sells a lot of jeans, pants and fitted tops where size matters more than it does with something like fragrance or accessories.

That is why we would shop jeans and outerwear first.

A sale item may technically remain in stock, but your waist, inseam or preferred wash can disappear well before the sale ends.

If you are buying gifts and are less picky about color, you have more room to wait.

Should You Wait Until After Christmas Instead?

Only if price matters more than selection.

Hollister’s after-Christmas Winter Sale can bring deeper markdowns than Black Friday, but the tradeoff is that sizes and styles are more limited.

So:

Black Friday is better for selection.

After Christmas can be better for clearance prices.

If you already know the exact jeans, jacket or sweater you want, we would rather buy it at 30% off than gamble on finding the same item later.

When Will the Hollister Black Friday 2026 Ad Come Out?

We expect the main sale details to appear in the final week before Thanksgiving.

Hollister does not usually release a huge traditional Black Friday circular. The main offer is normally announced online, in stores and through its app or email promotions.

Once the 2026 sale is confirmed, we’ll update this page with the exact start time, discount, exclusions and any Cyber Monday bonus offers.

Until then, you can see the Hollister Black Friday 2025 ad and our complete ad history below.

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Hollister’s Black Friday Ad Scan History

How did Hollister’s Black Friday sale look like last year or the year before? Follow the ad archive links below to find out.

• 2025: Page 1, 2 and 3.
• 2024: Page 1 and 2.
• 2023: Page 1, 2 and 3.
• 2022: Page 1, 2 and 3.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2 and 3.
• 2017: Page 1, 2 and 3.

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Question & Comments

How will you be refreshing your wardrobe at Hollister Co. this Thanksgiving weekend? Will you be looking to get a new hoodie or jacket? Maybe some jeans or t-shirts? Let us know in the comments below.