Ancestry Cyber Monday 2025 Sale - What’s Coming and When

Every year, Ancestry’s holiday promotions follow a similar pattern, and Cyber Monday is always part of the larger Black Friday event rather than a separate sale. Based on what happened these last few years, here’s the schedule and discounts we’re predicting for 2025.

Cyber Monday 2025 Sale Dates & Duration

In 2024, Ancestry launched its Black Friday offers on Thanksgiving Day and kept them running through the morning of the following Tuesday. That six-day stretch covered Thanksgiving, Black Friday, the weekend, and Cyber Monday. This year, the same pattern is likely.

Expected start date: Thursday, November 27, 2025, exclusively at ancestry.com.
Expected end date: Tuesday, December 2, 2025, around 10:00 a.m. ET

In the weeks before the main event, we may also see smaller promotions. Last year, for example, Ancestry ran a “Holiday Sale” beginning November 1 with modest discounts on the DNA kit. Those early offers didn’t match the deeper Black Friday reductions, so the real savings are expected to come during the main six-day window.

Main Deals to Expect

The highlight of Ancestry’s Cyber Monday sale has consistently been the AncestryDNA kits. In 2024, the AncestryDNA + Traits kit dropped from $119 to $39, which Ancestry called its “best deal ever”. During the earlier November promotion, the standard DNA kit (without Traits) also went for $39, down from its regular $99 price. We can reasonably expect to see one or both kits offered at similar prices again this year.

Memberships are another major part of the holiday sale. Last year, Ancestry offered 50% off gift memberships, though only for new accounts. These discounts did not apply to renewals.

On occasion, additional products are included. In 2024, there were reports of pet DNA kits being reduced by $50, and in prior years, bundled offers have appeared that combined DNA kits with membership discounts. These extras aren’t guaranteed, but they’re worth keeping an eye out for.