Updated on Thursday, November 20, 2025: Apple has officially announced its 2025 Black Friday Shopping Event. Instead of putting products on sale, Apple is once again offering free Apple Gift Cards with qualifying purchases. If you’re planning to buy an iPhone, Mac, iPad, or accessories, this is one of the best opportunities to get added value directly from Apple.
Below are the confirmed details for this year’s event.
Black Friday 2025 Sale Dates (Confirmed)
Apple’s 2025 Black Friday Shopping Event will take place from November 28 through December 1, 2025.
Offers are available exclusively at Apple.com, through the Apple Store app, and at Apple retail stores. Products are limited to select models and are available while supplies last.
Apple Gift Card Offers for 2025
Depending on the product you purchase, Apple is offering free gift cards worth up to $250.
iPhone
Receive an Apple Gift Card up to $75 when you buy:
- iPhone 16
- iPhone 16e
iPad
Receive an Apple Gift Card up to $100 when you buy:
- iPad Air
- iPad (A16)
- iPad mini
Mac
Receive an Apple Gift Card up to $250 when you buy:
- MacBook Pro (M4 Pro or M4 Max)
- MacBook Air
- iMac
- Mac mini
Apple Watch
Receive a $50 Apple Gift Card when you buy:
- Apple Watch Series 11
- Apple Watch SE 3
AirPods
Receive an Apple Gift Card up to $75 when you buy:
- AirPods Max
- AirPods Pro 3
- AirPods 4
Home Devices
Receive an Apple Gift Card up to $50 when you buy:
- HomePod
- Apple TV 4K
Beats
Receive an Apple Gift Card up to $50 when you buy:
- Beats Studio Pro
- Powerbeats Pro 2
- Beats Solo 4
- Beats Studio Buds+
- Beats Pill
Accessories
Receive a $25 Apple Gift Card when you buy:
- Magic Keyboard for iPad Air
- Magic Keyboard Folio for iPad (A16)
- Apple Pencil Pro
Extended Holiday Return Policy
Apple is extending its return window for holiday purchases. Eligible products bought between November 12 and December 25, 2025 can be returned through January 8, 2026.
However, iPhone purchases financed through a carrier (T-Mobile or Verizon) do not qualify for this extended window and follow Apple’s standard return policy.
Terms and Availability
- Offer valid on qualifying purchases from November 28 to December 1, 2025
- Available only on Apple.com, the Apple Store app, and at Apple retail stores
- Gift card values vary by product
- While supplies last
- Carrier-connected iPhone purchases are excluded
- Gift card value may be applied as a discount equal to that amount, but customers will still be charged for all items in their cart, including the gift card
- Additional restrictions apply per Apple’s terms
Trade-In Information
Apple is also offering trade-in credit during the event. Trade-in value depends on the condition, configuration, and year of your device. Not all devices are eligible. Sales tax may apply to the full price of the new device. In-store trade-ins may require a valid photo ID.
Trade-in credit can be applied toward a new purchase or added to an Apple Gift Card.
Should You Wait for Cyber Monday?
Cyber Monday is part of the same four-day shopping event at Apple, and Apple rarely adds new offers beyond what is available on Black Friday. If you plan to buy directly through Apple, you can shop anytime during the four-day event and expect the same benefits.
Apple’s Black Friday 2025 Ad
Where Else to Look for Apple Deals
Third-party retailers often offer direct discounts on Apple products during Black Friday, which can provide better savings than Apple’s gift card promotions. Here are some stores to keep an eye on:
- Best Buy: Known for significant discounts on MacBooks, iPads, and AirPods.
- Amazon: Offers competitive pricing on Apple devices and accessories.
- Walmart: Often features bundles with Apple products and accessories.
- Target: Includes savings on Apple Watches, AirPods, and iPads.
- Costco: Provides member-exclusive deals on select Apple products.
These retailers may also offer free shipping, extended return policies, or bonus accessories, which can add to the overall value.
Apple’s Black Friday Ad History
What did Apple offer at last year’s Black Friday sale? What about two years ago? We’ve got all of their previous years dating back to 2016. Follow the links below to see more.
- 2025: Page 1, 2, 3, 4 and 5.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1, 2, 3, 4 and 5.
- 2022: Page 1, 2, 3, 4 and 5.
- 2021: Page 1, 2, 3, 4 and 5.
- 2020: Page 1, 2, 3 and 4.
- 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2 and 3.
- 2016: Page 1.
Questions & Comments
What are planning on getting at Apple over Thanksgiving weekend? Maybe a new iPhone 16 Pro with it’s fancy new titanium design or the new Apple Watch Ultra 2? Let us know in the comments below.
Hello – do you think Apple will include the iPhone 14s in their holiday sale for 2022? TY
Any idea if the iMac 24″ will be in the deals?
Hi – My guess on a gift card deal would be on the older 27-inch Intel models that still remain in Apple’s lineup. The newer iMac 24″ might still be too new to have an offer on it this year. We’ll have to wait and see what happens.
Any chance the iPhone 13 Pro Max and Apple Watch 7 will be on sale during Black Friday or will be eligible for the gift card offer?
Hey Steve… It’s very unlikely that we’ll see iPhone 13, Apple Watch 7 or any of their new iPads included in Apple’s Black Friday 2021 sale. You have a better chance to find a deal over Thanksgiving weekend at one of their resellers like Best Buy or Verizon Wireless. Good luck!
Yes
How do they do it that every two years (almost as to date) my phones brake? I’m so used to having an iPhone that I can’t imagine using any other phone but I’m mad that they start acting funky right after the warranty expires. I really don’t need the extra features on the new phone. Hopefully good deals will show up this Black Friday on the iPhone 11.
Good day! Planned to get black Friday November 23, 2018-Apple IPad.