Maidenform’s Black Friday 2025 sale is just around the corner. Here’s what you can expect to see this year and what was on sale last year so you can be prepared.
Expected Black Friday 2025 Sale Dates & Timeline
Madenform’s Black Friday 2025 sale is expected to begin on Thanksgiving day, Thursday, November 27, 2025, on maidenform.com. The event typically runs through Cyber Monday and then continues for an additional couple of days, wrapping up on Wednesday, December 3, 2025.
That gives you nearly a full week to take advantage of the discounts. So if you can’t jump in on the deals right away on Thanksgiving Day or Black Friday itself, there will still be time to shop over the weekend and early into the following week.
Discount Levels to Expect
Based on what was offered last year and in years before that, here’s what you can probably expect in 2025:
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Up to 50% off shapewear
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Bras starting at $12.99
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Panties in a bundle deal: 10 for $40
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Free shipping across the site
The discount is applied at checkout or shown directly on the product page (no coupon code typically required).
Free Shipping and Other Offers
Madenform usually includes free standard shipping sitewide during their Black Friday event, and that looks to be the case again for 2025. There’s usually no minimum purchase required, which is a bonus, especially if you’re only grabbing a few items.
Occasionally, they might offer extra perks for newsletter subscribers or first-time buyers, like a small percentage off your first order. But during Black Friday, the major discounts are typically available to everyone and don’t require signing up or creating an account.
Returns are generally accepted within 60 days, though it’s worth double-checking the return policy during the sale. If you’re buying items marked as final sale, they might not be returnable or refundable.
A Quick Look Back at 2024’s Sale (Examples)
To give you a better idea of what kinds of products were discounted last year, here are a few examples from Madenform’s 2024 Black Friday event:
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Firm Foundations High-Waist Brief: Regularly $38, dropped to $18.99
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Comfort Devotion Wire-Free Bra: Regularly $40, priced at $14.99
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Body Shaper with Built-in Bra: Regular price $52, on sale for $29.99
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Lace Hipster Panty: Originally $11 each, included in the 10 for $40 promo
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Comfort Flex Fit Underwire Bra: Regular $42, marked down to $19.99
These discounts were available across sizes ranging from S to 3X and cup sizes from A to DDD. Most of the deeper discounts applied to core styles and bestsellers rather than brand-new arrivals.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Maidenform’s older Black Friday ads? Then follow the links below to take a look at their ad history.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1, 2 and 3.
- 2015: Page 1 and 2.

Questions & Comments
Will you be shopping Maidenform online or at one of their outlet stores this year? Find any other good deals on lingerie? Maybe something special at Victoria’s Secret, Adore Me or Asos? Then let us know in the comments below.