Based on past years, Levi’s Black Friday 2025 sale is expected to follow the same general format as before, with a few key details worth knowing before you start shopping. Here’s when the sale will likely start, what kinds of deals you can expect, what to buy, what’s excluded, and what Levi’s offered last year so you can plan ahead.

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Expected Black Friday 2025 Sale Dates

Levi’s tends to start its Black Friday sale a little earlier each year, and 2025 will likely be no different. The main event is expected to begin on Monday, November 24, 2025, which is three days before Thanksgiving. The sale is then likely to run straight through Cyber Monday on Monday, December 1, 2025.

If you’re a Levi’s Red Tab member (their free loyalty program), you’ll probably get early access starting Thursday, November 20, 2025. If you’re not a member yet, it’s free to sign up at levi.com and worth doing just for the early access. In past years, Red Tab members have been able to grab the best sizes and colors before everyone else.

The entire sale usually takes place both online and in select Levi’s retail stores, not including any Levi’s Factory Outlet stores.

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What the Discount Looks Like

The standard Levi’s Black Friday offer is usually pretty straightforward. Expect to see 40% off sitewide and storewide on almost everything that’s in stock. That discount is typically auto-applied at checkout, so you don’t need to enter a promo code or do anything extra. You just shop, check out, and see the lower price.

In addition to the 40% off, Levi’s almost always throws in free shipping and free returns for online orders during the sale. There may be a minimum purchase required for free shipping, but in past years it’s been applied to all Black Friday orders automatically.

The discount generally applies to both men’s and women’s clothing, plus accessories like belts, beanies, and bags, but some categories and collections are left out of the deal every year.

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What’s Not Included in the Sale

Even though the discount is wide-ranging, there are always some exclusions during the Levi’s Black Friday sale. Here’s a list of items and collections expected to be excluded from the 2025 sale, based on what’s been excluded in the past:

• Gift Cards

• Levi’s® Made & Crafted®

• Levi’s® Made in Japan

• Levi’s® Vintage Clothing

• Levi’s® Authorized Vintage

• All designer collaborations like Levi’s® x Beams, Levi’s® x ERL, Levi’s® x Starter, Levi’s® x Kiko Kostadinov, Levi’s® x Skate, Levi’s® x JJJJOUND, and Levi’s® x Anderson Bell

• 501 Birthday Collection

• Men’s fits like 555, Skate Super Baggy, and 568

• Select styles including Select 501, Women’s Low Loose, Wedgie Boot, Select Ribcage, XL Straight, Select Skirt

• Pride Collection

• Items ending in $.97 (usually final sale or clearance)

• Select New Fits

These exclusions mostly cover limited-edition drops, premium sub-brands, and collaborations with designers or other labels. The idea seems to be to focus the sale on their core offerings and more widely available styles.

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What Was on Sale Last Year (2024): Examples and Patterns

To get a good idea of what Levi’s might offer in 2025, it helps to look at what they did last year. In 2024, Levi’s stuck with the same 40% off discount, applied sitewide and in select stores. There were no big surprises in the discount structure, but there were some standout deals across a wide range of categories.

Here are some actual examples of what was available during Black Friday 2024:

• Men’s 511 Slim Fit Jeans – Originally $79.50, on sale for $47.70

• Women’s Ribcage Straight Ankle Jeans – Originally $98, on sale for $58.80 (note: only some Ribcage styles were included)

• Men’s Trucker Jackets – Various styles between $89.50 and $128, marked down by 40%

• Women’s Iconic Sherpa Trucker Jacket – Originally $108, on sale for $64.80

• Graphic Tees (Men’s and Women’s) – Most styles marked down from around $30 to $18

• Levi’s Hoodies and Sweatshirts – Regularly priced between $60 and $90, discounted to around $36–$54

• Accessories (hats, socks, belts) – Also included in the 40% discount, except for anything already marked final sale

Levi’s rarely offers steeper discounts than this, even on Cyber Monday. So if you see something you want, it’s usually best to grab it during this window.

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Last Year’s Black Friday Ad

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Levi’s Black Friday Ad History

What did Levi’s feature in last year’s Black Friday ad? Follow the ad archive links below to find out.

• 2024: Page 1 and 2.
• 2023: Page 1 and 2.
• 2022: Page 1 and 2.
• 2021: Page 1 and 2.
• 2020: Page 1 and 2.
• 2019: Page 1.
• 2018: Page 1 and 2.
• 2017: Page 1.
• 2016: Page 1.
• 2015: Page 1, 2 and 3.
• 2014: Page 1.

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Questions & Comments

What do you plan on getting at Levi’s this Thanksgiving weekend? Will you also be shopping for jeans somewhere else, like at AG, 7 For All Mankind, Joe’s, Lucky Brand, or True Religion? Let us know in the comments below.