Guess’s Black Friday sale for 2025 will probably look a lot like what they’ve done the last few years; we’ve looked over their history, and we’ll break everything down—from when the sale will likely start, to what kinds of deals were offered, how long it lasts, and what you might want to focus on buying if you’re planning to shop this year.

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Likely Black Friday 2025 Sale Dates

Guess tends to start early, so you won’t necessarily have to wait until the day after Thanksgiving to start seeing deals. In 2024, they kicked off what they called a “Before Black Friday” sale in mid-November. That early access promo featured 30% off site-wide. There’s a good chance they’ll do the same thing again in 2025.

As for the actual Black Friday event, last year it officially launched on Thanksgiving Day. This year, Thanksgiving falls on Thursday, November 27, 2025, so that’s the most likely date for the main sale to start. The sale last year didn’t end with Black Friday or even with Cyber Monday. It continued until the Tuesday after Cyber Monday, which in 2025 will be December 2, 2025. So you’ll probably have close to a week of access to the biggest discounts, assuming no big changes this year.

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Expected Main Deals & Discounts

The core of Guess’s Black Friday promotion is pretty straightforward: 40% off site-wide. That’s what they ran last year, and we expect them to stick with it in 2025. It’s an automatic discount, usually applied at checkout, and includes a wide range of items.

Before that, during the early access phase, the discount is usually lower—around 30% off site-wide. So it’s usually best to not shop early.

In addition to the main percentage-off discount, they’ve also run a free gift promotion. Last year, that kicked in when your order totaled $150 or more before tax and shipping. They didn’t specify exactly what the gift was, and it varied based on availability. These gifts were limited in quantity and available only while supplies lasted.

And just like last year, you can probably expect free standard shipping on all orders, as long as you’re shopping online at guess.com. That only applies to U.S. and Canadian orders and doesn’t include places like Hawaii, Alaska, or U.S. territories. They’ve made it clear that you have to select the “Standard 5-7 Business Days” shipping option at checkout to get it for free.

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Possible Exclusions to Keep in Mind

Even though the sale says “site-wide,” there are some notable exclusions, and they’re usually the same from year to year. Last year, the 40% discount did not apply to:

• Gc Timepieces

• GUESS USA styles

• Special collections and collaborations

• Gift cards and e-gift cards

• Items from Marciano, GUESS Factory, or any of their other affiliated brands or stores

So if you were planning to get something from those lines, just know that those items probably won’t be discounted during Black Friday. Also, you can’t combine the Black Friday discount with other offers or promo codes. They’re pretty strict about that.

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Examples from Last Year’s Sale

Here’s a quick look at some of the actual items and price points from 2024’s Black Friday sale at Guess:

• Mid Rise Skinny Jeans – Originally $99, dropped to around $59.

• Faux-Leather Moto Jacket (Women’s) – Regularly $138, went down to $82.80.

• Men’s Logo Hoodie – Priced at $69, discounted to $41.40.

• Korry Crossbody Bag – Listed at $110, dropped to $66.

• Rally Sneakers – Went from $100 to about $60.

• Men’s Faux-Suede Bomber Jacket – Retail $148, on sale for $88.80.

• Women’s Over-the-Knee Boots – Regularly $150, available for $90.

These were part of the general 40% off site-wide promo, not including the free gift or shipping perks.

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Summary of Offer Terms

Here’s a quick summary of how the offer was officially described last year, which will likely carry over to this year:

• Discounts are applied at checkout.

• Available online and at select stores only.

• Not valid on certain collections (like Gc Timepieces, GUESS USA, or collaborations).

• Excludes prior purchases, gift cards, and e-gift cards.

• Not combinable with other offers or coupons.

• Free shipping available only for standard delivery in the continental U.S. and Canada.

• Free gift requires a $150 minimum (before tax and shipping) and is only available while supplies last.

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Last Year’s Black Friday Ad

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Black Friday Ad History

Here’s an archive of Guess’s previous Black Friday ads from the last several years. Enjoy!

• 2024: Page 1 and 2.
• 2023: Page 1 and 2.
• 2022: Page 1, 2 and 3.
• 2021: Page 1 and 2.
• 2020: Page 1 and 2.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1, 2, 3 and 4.
• 2015: Page 1, 2, 3 and 4.

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Questions & Comments

What are you planning on buying at Guess this Black Friday weekend? Let us know in the comments below.