West Elm Black Friday 2021 Sale – What to Expect

Updated on Sunday October 17, 2021: There’s still some time left to go until West Elm’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Last year, due to the COVID-19 pandemic, West Elm started their “Black Friday” deals earlier than even before. But their main sale still centered around Thanksgiving weekend. If we assume similar sale scheduling again this year then these are the likely start and end dates:

  • Expected early “Black Friday deals”, start date: As early as Thursday November 4, 2021.
  • Expected main Black Friday sale, start date: Friday November 26, 2021 (stores are typically closed on Thanksgiving day itself).
  • Expected main Black Friday sale, end date: Sunday November 28, 2021. The offer will then likely be replaced with a different Cyber Monday sale (last year’s Cyber Monday sale had up to 70% off select sale items).

Note: these dates are still preliminary estimates based off of last year’s sales schedule. West Elm’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Last Year’s Black Friday Ad

Updated on Friday November 27, 2020: West Elm has been running “Black Friday” deals nearly all month now, but their main-event officially begins today!

Starting now, shop westelm.com to get 15% off furniture + 20% off site-wide on nearly everything else! On top of that, you can get an extra 20% off in their clearance section and free shipping with promo code GOTIME.

See their site for official terms and conditions as some exclusions will apply. And don’t forget to come back to us here at Blacker Friday at the end of the month to check out West Elm’s Cyber Monday ad. Happy bargain hunting!

What’s Typically Excluded?

Usually items such as gift cards and services, such as shipping and handling fees, are excluded from West Elm’s storewide Black Friday sale. Also, West Elm typically excludes rug, furniture and other bulky items from any free shipping promotions. Other than that, you should be good to go!

Does West Elm Have a Cyber Monday Sale?

Historically, when West Elm’s Black Friday sale ends after the long weekend on Sunday night, it’s immediately replaced with their Cyber Monday sale. It’s usually no longer a store-wide discount but rather a sale on a select group of items. Last year West Elm offered up to 70% off select clearance markdowns, 40% to 50% off “bonus” deals and free shipping site-wide with promo code (although large and bulky items were excluded). Be on the lookout for a similar sale to return again this year.

How Do I Apply the Black Friday Discount at West Elm?

West Elm typically requires you to enter a promotion code at checkout for you to take advantage of their advertised Black Friday special. That’s for both any free shipping offers and site-wide discounts. You’ll need to enter the provided code after you add the selected items to your shopping bag. That’s done in the “Payment & Review” tab, the 4th step of the checkout process where your credit card information is given as highlighted in the example below.


We’ve been able to put together quite an archive of West Elm’s older Black Friday ads throughout the years. Follow the links below to view the last several years of their ad history.

  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1, 2 and 3.


What are you planning on getting at West Elm this Thanksgiving weekend? New furniture? Maybe a lamp or new bed sheets? Let us know in the comments.

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