Every year, Urban Outfitters bring big discounts across almost everything on their site and in stores, and 2025 will likely be no different. This year, the sale is expected to start a little early for Rewards Members, which gives you a chance to shop before the general public. If you’re planning to take advantage of it, here’s a full breakdown of what you can expect, when to shop, what kinds of items are usually included, and tips to get the most out of the sale.
Black Friday 2025 Sale Dates & Early Access
Urban Outfitters’ Black Friday 2025 sale is expected to kick off with early access on Monday, November 24, 2025. This is three days before Thanksgiving, so it gives Rewards Members a head start before the sale opens to everyone. Early access is likely to end on Wednesday, November 26, at 7:00 AM Eastern Time. Once early access ends, the sale will open for all customers and continue through Black Friday, November 29..
If you miss the Black Friday window, Urban Outfitters usually repeats the same sale on Cyber Monday, so there is a second chance to grab items at the same discount.
How to Access the Sale
For early access, you need to be a UO Rewards Member. Signing up is free and can be done directly on urbanoutfitters.com. When you’re logged into your account, the 40% discount is typically applied automatically at checkout, so you don’t need to worry about codes.
Free standard shipping is included for orders of $50 or more. Just keep in mind that oversized items may have additional shipping charges, and the offer applies only to U.S. and Canadian customers.
Rewards Members also have the added bonus of earning 20% off a future purchase if they submit five or more product reviews per season. This isn’t part of the Black Friday discount itself, but it’s a nice extra if you regularly shop and write reviews on their site.
Expected Discount Levels
Urban Outfitters has consistently offered 40% off nearly everything in the past, and 2025 is expected to follow the same pattern. This applies both online and in-store. There are always a few exclusions, which are usually high-end items, gift cards, or previously marked-down products, but the vast majority of products are included.
The discount is taken at checkout, so you can see the total savings immediately. This makes it easy to compare prices while shopping and decide which items are worth prioritizing.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of the older Black Friday ads from Urban Outfitters? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1, 2 and 3.
- 2017: Page 1 and 2.
- 2016: Page 1, 2 and 3.
- 2015: Page 1, 2 and 3.
Questions & Comments
Will you visiting an Urban Outfitters store this Thanksgiving weekend? If so, what’s on your shopping list? Let us know in the comments below.