If you’re planning to shop TOMS shoes or accessories during the end-of-year online sales, here’s a breakdown of when to be ready, what kinds of discounts are probable, which items tend to be included, and key things to watch for based on recent years.
Expected Timeline & Sale Window
In past years, TOMS has kicked off early deals ahead of the main event, usually with select styles on sale ahead of the full sale.
That should happen on Saturday, November 22, 2025 (six days before Thanksgiving in the U.S.) for early access via toms.com.
The core Black Friday sale is expected to run from Friday, November 28, 2025 (that’s on Black Friday itself) through Wednesday, December 3, 2025 (two days after Cyber Monday). Since we anticipate no entirely separate Cyber Monday sale, this six-day window will cover Cyber Monday (which falls on Monday, December 1, 2025) and the days after.
Typical Discount Levels
Based on recent patterns at TOMS:
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Preview / Countdown Deals: Usually around 30 % off select items site-wide in the days before the main sale.
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Main Black Friday Event: Sitewide discounts of 30% off, with a handful of boots and shoes at up to 60% off.
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Doorbuster / Flat-Price Items: Specific shoes marked down to fixed price points (for example, previous years had items around $24.97–$69.97 in the U.S.).
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Note: Gift cards, shipping, taxes and items already tagged as “final sale” are typically excluded.
Items Included & Exclusions to Watch
Typically included
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Classic everyday styles (espadrilles, slip-ons, sneakers)
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Seasonal releases and accessories (bags, hats)
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Items that are not part of limited-edition collaborations or ultra-premium boots/sneakers
Common exclusions
In 2024, the following were specifically excluded from the main site-wide discount:
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TOMS x Christian Cowan Alpargata
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Kallie Wedge Boot
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Marlo Boot
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Melrose Wedge Bootie
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Mojave Boot
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Fenix Platform Chelsea Sneaker
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Also excluded: gift cards, e-gift cards, taxes, shipping fees, and items already labeled “final sale.”
Bonus Promotions to Monitor
Last year, TOMS offered a “$25 Holiday Bonus Card” to shoppers who made a qualifying purchase:
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A promo code issued by email after checkout
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Minimum spend of $75 required to use the card
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Valid during a limited redemption window (first half of December)
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Gift cards and shipping did not count toward the qualifying purchase
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One bonus card per transaction
If TOMS repeats this in 2025 it could give you extra value shortly after Cyber Monday, useful for picking up a second gift or something missed during the main sale.
Last Year’s Ad
Cyber Monday Ad History
We’ve built an archive of TOMS Shoes’ previous Cyber Monday ads over the last few years that we’ve been tracking them. You can take a look and compare this year’s deals to those from the past by following the links below.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
- 2014: Page 1 and 2.
Questions & Comments
What are your favorite shoes at TOMS? Let us know in the comments.