Vans’ upcoming Black Friday 2025 sale is expected to follow the same structure as previous years, offering site-wide discounts for both members of the VANS Family Reward Program and the general public. Here’s a look at what you can expect to see at this year’s event, including the likely sale dates, typical discount levels, possible exclusions, and examples of past offers.
Black Friday 2025 Sale Dates & Early Access
Vans’ Black Friday sale in 2025 is expected to begin on Wednesday, November 20, 2025 with early access for VANS Family Reward Program members, exclusively on vans.com. That’s a little over a week before Thanksgiving. This members-only window typically lasts until Thanksgiving Day itself. On Thursday, November 27, 2025, the sale should open to everyone, running through Sunday, November 30, 2025. A similar promotion often reappears for Cyber Monday (that’s on December 1, 2025 this year), giving you an additional chance at the same or comparable discounts.
Membership in the rewards program is free, and signing up provides access to the early shopping window. Discounts are automatically applied to eligible items at checkout, with no promo code required.
Discounts and Exclusions
The main promotion is usually 30% off site-wide, a level Vans has maintained during recent Black Friday sales. This discount is often applied on top of existing markdowns, making certain styles available for well below half of their original retail price.
Some exclusions typically apply. Past sales have excluded OTW collections, snowboard boots, Crestline, Crosspath, and certain Classics and Skate Classics styles. In addition, Vans Outlet stores are usually not part of the Black Friday promotion.
Examples of Past Deals
Looking at 2024 highlights gives a good picture of what 2025 might bring. Notable offers included:
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Old Skool Shoe – $49 (regularly $70)
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Sk8-Hi Shoe – $52.50 (regularly $75)
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Classic Slip-On Shoe – $38.50 (regularly $55)
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Hylane Shoe – $55.98 (regularly $90)
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Knu Mid Shoe – $34.96 (regularly $90)
These discounts reflected the 30% site-wide offer combined with sale pricing. Similar pricing levels can be expected again in 2025 across a range of core and seasonal Vans footwear.
Last Year’s Black Friday Ad
Vans’ Black Friday Ad History
Are you interested in seeing some of the older Black Friday ads from Vans? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.
Questions & Comments
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