
Here is what I’m predicting for Ulta Beauty’s Cyber Monday 2025 event based on last year’s details, Ulta’s usual U.S. holiday schedule, and patterns from previous Cyber Week sales. The promotion should follow a similar format with discounts across makeup, skin care, hair care, fragrance, tools and full brand markdowns.
Expected Cyber Monday 2025 Sale Dates
Ulta Beauty is expected to begin its Cyber Monday sale at ulta.com on Monday, December 1, 2025, shortly after Black Friday ends. The event will likely run through Wednesday, December 3, 2025, ending around 2:00 AM CT. Ulta has used this timing for several years and usually keeps Cyber Monday separate from its Black Friday deals.
Typical Brand Wide Discounts
Below are the brand wide markdowns that appeared last year, which gives a good idea of what may return for 2025.
- 30% off Clinique entire brand
- 30% off Tarte entire brand
- 30% off Benefit Cosmetics excluding kits
- 30% off Fenty Beauty by Rihanna
- 30% off Lancôme fragrance and skin care
- 30% off OLAPLEX excluding kits and jumbos
- 30% off Philosophy entire brand
- 30% off IT Cosmetics excluding Barrier Boost
- 50% off Urban Decay eye products
- 40% off Ulta Beauty Collection entire brand
- 30% off select Morphe
- 35% off Peach and Lily entire brand
- 30% off bareMinerals, TULA, Drybar, Kiehl’s Since 1851
- 25% off Sunday Riley
- Buy 1 get 1 50% off Tree Hut entire brand
- Buy 1 get 1 50% off NYX Professional Makeup
These deals normally apply online and often in store as well, although Cyber Monday is primarily an online event for Ulta.
Member Exclusive Offers
Ulta usually adds a set of Diamond and Platinum exclusives during Cyber Monday. Examples from last year included:
- 30% off Truly (excluding advent calendar)
- 30% off select Estée Lauder moisturizers
- 25% off Pureology Hydrate shampoo and conditioner
- 50% off OPI RapiDry Lacquer
- 20% off select fragrance brands like Ralph Lauren and Dolce & Gabbana
Member exclusives generally rotate but follow the same structure each year.
Last Year’s Cyber Monday Ad


Cyber Monday Ad History
We’ve built an archive of ULTA Beauty’s previous Cyber Monday ads over the years that we’ve been tracking their sales. You can take a look and compare this year’s deals to those from the last few years by following the links below.
- 2024: Page 1, 2, 3, 4, 5, 6 and 7.
- 2023: Page 1, 2 and 3.
- 2022: Page 1, 2, 3, 4, 5, 6 and 7.
- 2021: Page 1, 2 and 3.
- 2020: Page 1 and 2.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2018: Page 1, 2, 3, 4, 5 and 6.



Questions & Comments
What’s on your Cyber Monday shopping list this year? We’d love to know — Leave your response in the comments section.
















