
Updated on Monday, October 27, 2025: Ulta Beauty has officially started its early Black Friday 2025 event. The sale is live now through November 1, 2025, with new weekly deals confirmed to roll out November 2–8, November 9–15, and November 16–22. The main Black Friday sale is expected to begin online at ulta.com on Saturday, November 22, 2025, at 8:00 pm CT, with in-store shopping likely opening the next morning, Sunday, November 23, 2025, at 9:00 am local time.
A second round of doorbusters is expected mid-week, starting online at 12:01 am CT on Tuesday, November 25, 2025, and in stores later that morning at 10:00 am. Deals should run through Saturday night, November 29, 2025, or while supplies last. Ulta Beauty stores are expected to remain closed on Thanksgiving Day, as in previous years.
Early Black Friday 2025 Weekly Deals
October 27–November 1, 2025:
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30% off K-Beauty (select products)
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25% off Clinique (select eye)
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40% off curl care (select products)
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Up to 30% off wellness & body
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30% off Tartan+Twine (entire brand)
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25% off skin tools (select products)
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40% off Milani (lip oils)
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25% off Conair (select mirrors)
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40% off hair brushes (select products)
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25% off Tarte (Maneater collection)
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$11.99 L’Oréal Root Cover Up
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25% off Elizabeth Arden (skin care)
November 2–8, 2025:
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$10 prestige minis (select products)
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40% off Morphe brushes
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Up to 40% off skin care
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30% off hair (select products)
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Up to 40% off nail (select products)
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30% off acne patches (select products)
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$9.99 Tree Hut shave products
November 9–15, 2025:
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40% off styling and finishing (select products)
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$25 eye treatments (select products)
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Up to 40% off makeup (select products)
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30% off fragrance (select products)
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30% off Kenra Professional (Volume Spray)
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25% off Mario Badescu (entire brand)
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50% off Lancôme Clarifique Collection
November 16–22, 2025
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Up to 30% off hair tools (select products)
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30% off hair and body mists (select products)
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Up to 30% off fragrance (select products)
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BOGO 50% off JoyBright (select gifting)
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30% off makeup (select products)
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30% off suncare (select products)
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50% off Drybar (select products)
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50% off Bumble and bumble Thickening Blow-Dry Prep Spray
What to Expect from the Main Black Friday Sale
Once the early event wraps up, the main Black Friday 2025 sale is expected to feature up to 50% off across categories like makeup, skin care, fragrance, and hair tools. Brands such as Lancôme, MAC, Clinique, Urban Decay, Morphe, and Tarte are likely to be included again, along with value sets and limited-time exclusives.
Fragrance offers are typically a highlight, often paired with a bonus gift for qualifying purchases. After Black Friday ends, Ulta usually transitions into a Cyber Monday sale on Sunday, November 30, 2025, with fresh online-only deals focused on beauty tools and web exclusives.
Last Year’s Black Friday Ad







ULTA Beauty’s Black Friday Ad Archive
Are you interested in seeing some of ULTA’s older Black Friday ads? Then fllow the links below to view the last few years of their ad history.
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- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1, 2, 3 and 4, 5, 6, 7, 8, 9 and 10.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 and 13.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1, 2, 3 and 4.
- 2015: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2014: Page 1, 2, 3, 4 and 5.
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Questions & Comments
What are you planning on getting at ULTA Beauty this Thanksgiving weekend? Let us know in the comments section below.