Tag Archives: Toms

TOMS Shoes Cyber Monday 2025 Sale – What’s Coming and When

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If you’re planning to shop TOMS shoes or accessories during the end-of-year online sales, here’s a breakdown of when to be ready, what kinds of discounts are probable, which items tend to be included, and key things to watch for based on recent years.

Expected Timeline & Sale Window

In past years, TOMS has kicked off early deals ahead of the main event, usually with select styles on sale ahead of the full sale.
That should happen on Saturday, November 22, 2025 (six days before Thanksgiving in the U.S.) for early access via toms.com.

The core Black Friday sale is expected to run from Friday, November 28, 2025 (that’s on Black Friday itself) through Wednesday,  December 3, 2025 (two days after Cyber Monday). Since we anticipate no entirely separate Cyber Monday sale, this six-day window will cover Cyber Monday (which falls on Monday,  December 1, 2025) and the days after.

Typical Discount Levels

Based on recent patterns at TOMS:

  • Preview / Countdown Deals: Usually around 30 % off select items site-wide in the days before the main sale.

  • Main Black Friday Event: Sitewide discounts of 30% off, with a handful of boots and shoes at up to 60% off.

  • Doorbuster / Flat-Price Items: Specific shoes marked down to fixed price points (for example, previous years had items around $24.97–$69.97 in the U.S.).

  • Note: Gift cards, shipping, taxes and items already tagged as “final sale” are typically excluded.

Items Included & Exclusions to Watch

Typically included

  • Classic everyday styles (espadrilles, slip-ons, sneakers)

  • Seasonal releases and accessories (bags, hats)

  • Items that are not part of limited-edition collaborations or ultra-premium boots/sneakers

Common exclusions

In 2024, the following were specifically excluded from the main site-wide discount:

  • TOMS x Christian Cowan Alpargata

  • Kallie Wedge Boot

  • Marlo Boot

  • Melrose Wedge Bootie

  • Mojave Boot

  • Fenix Platform Chelsea Sneaker

  • Also excluded: gift cards, e-gift cards, taxes, shipping fees, and items already labeled “final sale.”

Bonus Promotions to Monitor

Last year, TOMS offered a “$25 Holiday Bonus Card” to shoppers who made a qualifying purchase:

  • A promo code issued by email after checkout

  • Minimum spend of $75 required to use the card

  • Valid during a limited redemption window (first half of December)

  • Gift cards and shipping did not count toward the qualifying purchase

  • One bonus card per transaction

If TOMS repeats this in 2025 it could give you extra value shortly after Cyber Monday, useful for picking up a second gift or something missed during the main sale.

Last Year’s Ad

Cyber Monday Ad History

We’ve built an archive of TOMS Shoes’ previous Cyber Monday ads over the last few years that we’ve been tracking them. You can take a look and compare this year’s deals to those from the past by following the links below.

  • 2024: Page 1, 2, 3, 4 and 5.
  • 2023: Page 1.
  • 2022: Page 1 and 2.
  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.

Questions & Comments

What are your favorite shoes at TOMS? Let us know in the comments.

TOMS Black Friday 2025 Sale – What to Expect & When

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If you’re planning to shop TOMS for shoes or accessories during their upcoming Black Friday 2025 sale, here’s a look at when the sales typically start, what the discount levels usually are, which items are often included, and what kinds of deals to expect based on last year’s event.

Likely Black Friday 2025 Start & End Dates

Based on TOMS’ past Black Friday patterns, early access to the deals is expected to begin on Saturday, November 22, 2025, exclusively at toms.com. That’s six days before Thanksgiving.

The main Black Friday sale is expected to officially run for six days, starting on Friday, November 28, 2025 (Black Friday itself) and ending on Wednesday, December 3, 2025 (two days after Cyber Monday).

TOMS has also been known to run a “Countdown to Black Friday” sale in the days leading up to the main event. These preview sales usually feature a 30% sitewide discount, but the best value tends to show up during the actual Black Friday window, when they sometimes add extra doorbuster items or boost the discount to 35% off.

Expected Discount Levels

Over the last few years, TOMS has followed a consistent pattern when it comes to discounts:

  • Countdown/Early Sale: Usually 30% off select items sitewide.

  • Black Friday Main Event: 30% off select items sitewide, sometimes increased to 35 percent in certain years.

  • Holiday Doorbusters: Specific products marked down to fixed price points between $24.97 and $69.97.

Not everything is included in the sale. Last year, several popular styles were excluded from the main sitewide offer, and gift cards never qualify. Still, most of the everyday classics, seasonal releases, and accessories do fall under the discount.

Exclusions to Expect

In 2024, the following styles were excluded from the main sitewide discount:

  • TOMS x Christian Cowan Alpargata

  • Kallie Wedge Boot

  • Marlo Boot

  • Melrose Wedge Bootie

  • Mojave Boot

  • Fenix Platform Chelsea Sneaker

Gift cards, e-gift cards, taxes, shipping fees, and items already labeled as final sale were also excluded. Final sale items were not eligible for returns or exchanges.

If TOMS follows the same pattern in 2025, we can expect similar restrictions. Limited-edition collaborations and higher-end boots or sneakers are often excluded.

Holiday Doorbusters

TOMS’ doorbuster deals are usually one of the most popular parts of the sale. Last year, certain shoes were marked down to flat price points ranging from $24.97 to $69.97.

Doorbusters didn’t require a promo code, and the prices were automatically updated in the shopping cart. The catch is that they were final sale only, meaning no returns or exchanges were allowed. Because of that, it’s smart to double-check sizing before purchasing.

These doorbusters usually sell out quickly, so if you’re interested, it’s best to shop early in the sale window.

Holiday Bonus Card Promotion

Last year, TOMS offered a $25 Holiday Bonus Card for shoppers who made a qualifying purchase. Here’s how it worked:

  • A $25 promo code was sent by email after checkout.

  • It required a minimum $75 purchase to use.

  • It was valid for a limited redemption window (last year during the first half of December).

  • Gift cards and shipping fees didn’t count toward the qualifying spend.

  • Only one bonus card was issued per transaction.

If TOMS repeats this in 2025, it could be a good way to stretch your Black Friday purchase into December. The timing makes it useful for picking up an extra gift or grabbing something you didn’t get during the sale.

Last Year’s Black Friday Ad

TOMS’ Black Friday Ad History

We’ve built an extensive ad archive over the years from TOMS. You can take a look at some of their previous Black Friday ad scans by following the links below.

  • 2024: Page 1, 2, 3, 4 and 5.
  • 2023: Page 1 and 2.
  • 2022: Page 1 and 2.
  • 2021: Page 1 and 2.
  • 2020: Page 1 and 2.
  • 2019: Page 1.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1 and 2.

Questions & Comments

What new TOMS shoes are you planning to get this Thanksgiving weekend? Let us know in the comments below.