If you’re planning to shop TOMS for shoes or accessories during their upcoming Black Friday 2025 sale, here’s a look at when the sales typically start, what the discount levels usually are, which items are often included, and what kinds of deals to expect based on last year’s event.
Likely Black Friday 2025 Start & End Dates
Based on TOMS’ past Black Friday patterns, early access to the deals is expected to begin on Saturday, November 22, 2025, exclusively at toms.com. That’s six days before Thanksgiving.
The main Black Friday sale is expected to officially run for six days, starting on Friday, November 28, 2025 (Black Friday itself) and ending on Wednesday, December 3, 2025 (two days after Cyber Monday).
TOMS has also been known to run a “Countdown to Black Friday” sale in the days leading up to the main event. These preview sales usually feature a 30% sitewide discount, but the best value tends to show up during the actual Black Friday window, when they sometimes add extra doorbuster items or boost the discount to 35% off.
Expected Discount Levels
Over the last few years, TOMS has followed a consistent pattern when it comes to discounts:
-
Countdown/Early Sale: Usually 30% off select items sitewide.
-
Black Friday Main Event: 30% off select items sitewide, sometimes increased to 35 percent in certain years.
-
Holiday Doorbusters: Specific products marked down to fixed price points between $24.97 and $69.97.
Not everything is included in the sale. Last year, several popular styles were excluded from the main sitewide offer, and gift cards never qualify. Still, most of the everyday classics, seasonal releases, and accessories do fall under the discount.
Exclusions to Expect
In 2024, the following styles were excluded from the main sitewide discount:
-
TOMS x Christian Cowan Alpargata
-
Kallie Wedge Boot
-
Marlo Boot
-
Melrose Wedge Bootie
-
Mojave Boot
-
Fenix Platform Chelsea Sneaker
Gift cards, e-gift cards, taxes, shipping fees, and items already labeled as final sale were also excluded. Final sale items were not eligible for returns or exchanges.
If TOMS follows the same pattern in 2025, we can expect similar restrictions. Limited-edition collaborations and higher-end boots or sneakers are often excluded.
Holiday Doorbusters
TOMS’ doorbuster deals are usually one of the most popular parts of the sale. Last year, certain shoes were marked down to flat price points ranging from $24.97 to $69.97.
Doorbusters didn’t require a promo code, and the prices were automatically updated in the shopping cart. The catch is that they were final sale only, meaning no returns or exchanges were allowed. Because of that, it’s smart to double-check sizing before purchasing.
These doorbusters usually sell out quickly, so if you’re interested, it’s best to shop early in the sale window.
Holiday Bonus Card Promotion
Last year, TOMS offered a $25 Holiday Bonus Card for shoppers who made a qualifying purchase. Here’s how it worked:
-
A $25 promo code was sent by email after checkout.
-
It required a minimum $75 purchase to use.
-
It was valid for a limited redemption window (last year during the first half of December).
-
Gift cards and shipping fees didn’t count toward the qualifying spend.
-
Only one bonus card was issued per transaction.
If TOMS repeats this in 2025, it could be a good way to stretch your Black Friday purchase into December. The timing makes it useful for picking up an extra gift or grabbing something you didn’t get during the sale.
Last Year’s Black Friday Ad
TOMS’ Black Friday Ad History
We’ve built an extensive ad archive over the years from TOMS. You can take a look at some of their previous Black Friday ad scans by following the links below.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1 and 2.
- 2015: Page 1.
- 2014: Page 1 and 2.
Questions & Comments
What new TOMS shoes are you planning to get this Thanksgiving weekend? Let us know in the comments below.
