Based on last year’s patterns, there’s plenty to look forward to if you’re planning to snag some new shoes or running apparel at Saucony’s upcoming Black Friday 2025 sale. Here’s a breakdown of what to expect, including when the sale will likely happen and the types of deals typically available.
Black Friday 2025 Sale Dates & Timing
Saucony typically starts its Black Friday sale about a week before Thanksgiving, and this year, the sale is expected to begin on Thursday, November 20, 2025. It usually runs through Cyber Monday (that’s on December 1, 2025), or while supplies last. This gives you plenty of time to browse and make your picks, but it also means popular styles could sell out fast.
The sale is only offered at saucony.com. In the past, in-store locations, outlet stores, and other websites were not included in the promotion. Black Friday itself and Cyber Monday often have special one-day offers on top of the general sale, so it pays to check back on those specific days.
Expected Discount Levels and Codes
Last year, Saucony offered 25% off select full-priced footwear and apparel using a promo code for the duration of the sale. The code from last year was CHEER. This discount applied to items in your cart on the website, excluding certain high-demand or special edition models.
On Black Friday itself, extra deals were added. For example, the Endorphin Collection received an additional 25% off. Cyber Monday has historically included even bigger discounts, up to 40% off specific models like the Ride 16, Guide 16, Tempus, Kinvara 14, Peregrine 13 and its ST and GTX versions, Omni 21, Cohesion 16, and Cohesion TR16. These are usually limited-time offers, lasting only 24 hours, so syou’ll need to act fast if they want the best deals.
Typical Exclusions and Conditions
Saucony’s sales come with a set of exclusions and conditions to keep in mind. Offers generally do not apply to prior purchases, gift cards or e-cards, in-store purchases, or purchases made on other websites. Some specific shoes are also excluded from the general discount. For example, last year the Endorphin Collection, Triumph 22, Hurricane 24, and Originals Collaborations were excluded from the main promo code discount.
The discount typically only applies to a single order and cannot be combined with other promotions. Other restrictions may apply depending on the item, so it’s important to check the terms and conditions on the Saucony website before completing a purchase.
Last Year’s Black Friday Ad
Saucony’s Black Friday Ad History
Interested in seeing some of Saucony’s previous Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1, 2 and 3.
- 2017: Page 1.
- 2016: Page 1 and 2.
- 2015: Page 1, 2, 3 and 4.
- 2014: Page 1, 2 and 3.
Questions & Comments
What are your favorite Saucony running shoes? Are you also shopping other popular running shoe brands such as Hoka, On Running, ASICS, Brooks or Nike? Let us know in the comments below.
