Tag Archives: New Balance

What to expect at New Balance’s Black Friday 2023 Sale

We’re already looking forward to New Balance’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

Just like at ASICS and Saucony, New Balance typically gives you plenty of time to shop their Black Friday sale. Following a handful of pre-BF specials, the main event usually begins on Thanksgiving day itself and runs through the long weekend into Tuesday night.

  • Expected BF sale start date: Thursday November 23, 2023 (that’s on Thanksgiving day).
  • Expected BF sale end date: Tuesday November 28, 2023 or while in-stock inventory lasts (that’s the day after Cyber Monday).

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Last Year’s Black Friday Ad

Updated on Thursday November 24, 2022: New Balance’s Black Friday sale is now officially live! Just like last year, this year you’ll save 25% off shoes and 40% off apparel when you shop at newbalance.com (no promo code needed, discount automatically applied in cart). Free standard shipping also is included on orders of $50+.

Some exclusions will apply so be sure to visit their site for complete offer details and terms. Sale ends on Tuesday November 29, 2022 or while in-stock inventory lasts. Good luck and happy bargain hunting!

Ad History

Are you interested in seeing some of New Balance’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take see the last few year’s of ad scans.

  • 2022: Page 1.
  • 2021: Page 1, 2, 3 and 4.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1, 2, and 3.
  • 2015: Page 1 and 2.
  • 2014: Page 1.
Who’s excited to shop today?! Well, Ewelina sure is as she gets ready to try on some new running shoes at New Balance’s Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What New Balance gear are you planing on picking up this Thanksgiving weekend? Let us know in the comments below.