New Balance’s Black Friday 2024 Sale – What to Expect

We have a long way to go until New Balance’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Thursday November 26, 2023: Early access to New Balance’s Black Friday sale has now officially arrived!

Starting today, all New Balance members can save 25% off select shoes and apparel, and up to 40% off marked down styles at No promo code needed but you’ll need to be signed in to your account. If you don’t have one, it takes a moment to sign up on their site and doesn’t cost anything. Free standard shipping also is included on orders of $50+.

Some exclusions will apply so be sure to se the complete offer details and terms posted below. The sale is expected to end on Tuesday November 28, 2023 or while in-stock inventory lasts (the end date is still unconfirmed). Good luck and happy bargain hunting!

Black Friday 2023 Start & End Dates

Just like at ASICS and Saucony, New Balance typically gives you plenty of time to shop their Black Friday sale. But we’re getting even more time to shop this year because early access just arrived for all New Balance members.

  • Confirmed BF early access: November 16-22, 2023 for all New Balance members (it’s free to signup on their site).
  • Confirmed BF sale start date: Thursday November 23, 2023 (that’s on Thanksgiving day).
  • Expected BF sale end date: Tuesday November 28, 2023 or while in-stock inventory lasts (that’s the day after Cyber Monday).

Ad History

Are you interested in seeing some of New Balance’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take see the last few year’s of ad scans.

  • 2023: Page 1.
  • 2022: Page 1.
  • 2021: Page 1, 2, 3 and 4.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1, 2, and 3.
  • 2015: Page 1 and 2.
  • 2014: Page 1.
Who’s excited to shop today?! Well, Ewelina sure is as she gets ready to try on some new running shoes at New Balance’s Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What New Balance gear are you planing on picking up this Thanksgiving weekend? Maybe a pair of running and training shoes or some casual outfits? Let us know in the comments.

2 thoughts on “New Balance’s Black Friday 2024 Sale – What to Expect”

  1. I wonder if they have any sale on the customizable sneakers. I would like to get NB1 997’s but they are way too expensive at full price.

  2. I’ll be looking out for either a pair of FuelCore NERGIZE or one of New Balance’s Fresh Foam shoes, both of which I’ve had and are super comfortable. Maybe a new running jacket as well for the cooler winter days. It all depends on what’s on sale this year. Fingers crossed for something good 🙂

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