New Balance Black Friday 2020 Sale – What to Expect

New Balance’s Black Friday sale is usually one that shouldn’t be missed. And while we can’t yet officially confirm what it will be this year until we get closer to Thanksgiving, we have our suspicions.

Our New Balance Black Friday sale predictions for 2020:

If New Balance’s Black Friday sale is anything like what they’ve been running these last few years, then you can expect 20% to 25% off site-wide on all regular priced merchandise (the extra 5% off was for New Balance Rewards Members). You can also expect extra savings on a number of different sale shoes and running gear with select doorbuster deals at over 50% off. On top of that, free shipping when shopping their site is included. The only changes likely this year are at retail stores due to the ongoing COVID-19 coronavirus pandemic; some locations may be closed or have varying hours of operation.

As we always do here at Blacker Friday, as soon as we have more details we will get them posted here for you here. Check back soon for updates or join our newsletter to stay informed.

Expected 2020 Start & End Dates

New Balance usually has a pre-Black Friday sale in the days leading up to Thanksgiving. But if you wait until Black Friday itself, that’s when their best offers usually begin. So if we assume New Balance uses the same timing schedule as they did last year, then these are the the Black Friday start and end dates we can expect to see:

  • Expected start date: Friday November 27, 2020.
  • Expected end date: Sunday November 29, 2020 through 11:59 P.M. ET or while supplies last.

It’s important to note that these are still only our predictions at this time as the actual dates may differ.

Current Offers

While we wait for New Balance’s Black Friday ad, be sure to take a look at their recently reduced gear. If you’re lucky, you can find some pretty last chance offers on a new pair of NB shoes, hoodies, and other running gear in your size before the Thanksgiving weekend rush. We’re also including a complete list of their current offers and coupons below. Happy bargain hunting!

Last Year’s Black Friday Ad

Updated on Friday November 29, 2019: We just received New Balance’s Black Friday sale ad and have posted it below. This year you’ll save 20%/25% off your entire purchase, with free shipping included. Plus a number of sale items are also now up to 50% off, but only while they last. Happy shopping!


Are you interested in seeing some of New Balance’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take see the last few year’s of ad scans.

  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1, 2, and 3.
  • 2015: Page 1 and 2.
  • 2014: Page 1.


What New Balance gear are you planing on picking up this Thanksgiving weekend? Let us know in the comments below.

2 thoughts on “New Balance Black Friday 2020 Sale – What to Expect”

  1. I wonder if they have any sale on the customizable sneakers. I would like to get NB1 997’s but they are way too expensive at full price.

  2. I’ll be looking out for either a pair of FuelCore NERGIZE or one of New Balance’s Fresh Foam shoes, both of which I’ve had and are super comfortable. Maybe a new running jacket as well for the cooler winter days. It all depends on what’s on sale this year. Fingers crossed for something good 🙂

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