We’re already looking forward to New Balance’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Last Year’s Black Friday Ad
Updated on Thursday November 24, 2022: New Balance’s Black Friday sale is now officially live! Just like last year, this year you’ll save 25% off shoes and 40% off apparel when you shop at newbalance.com (no promo code needed, discount automatically applied in cart). Free standard shipping also is included on orders of $50+.
Some exclusions will apply so be sure to visit their site for complete offer details and terms. Sale ends on Tuesday November 29, 2022 or while in-stock inventory lasts. Good luck and happy bargain hunting!
Black Friday 2022 Start & End Dates
Just like at ASICS and Saucony, New Balance typically gives you plenty of time to shop their Black Friday sale. The event this year began on Thanksgiving day itself and runs through the long weekend into Tuesday night.
- Confirmed Black Friday sale start date: Thursday November 24, 2022 (that’s on Thanksgiving day).
- Confirmed Black Friday sale end date: Tuesday November 29, 2022 or while in-stock inventory lasts (that’s the day after Cyber Monday).

Ad History
Are you interested in seeing some of New Balance’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take see the last few year’s of ad scans.
- 2022: Page 1.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1, 2, and 3.
- 2015: Page 1 and 2.
- 2014: Page 1.
Comments
What New Balance gear are you planing on picking up this Thanksgiving weekend? Let us know in the comments below.
I wonder if they have any sale on the customizable sneakers. I would like to get NB1 997’s but they are way too expensive at full price.
I’ll be looking out for either a pair of FuelCore NERGIZE or one of New Balance’s Fresh Foam shoes, both of which I’ve had and are super comfortable. Maybe a new running jacket as well for the cooler winter days. It all depends on what’s on sale this year. Fingers crossed for something good 🙂