Updated on Thursday, November 20, 2025: If you’re thinking about grabbing a new pair of sneakers or updating your workout gear, get ready… New Balance’s Black Friday 2025 Sale is already live for members and will be available to everyone soon. Here’s what you need to know about this year’s event, including timing, discounts, and key details.
Black Friday 2025 Sale Dates
The sale is running online at newbalance.com from Thursday, November 20, 2025, through Wednesday, December 3, 2025. Members got the first chance to shop starting November 20, so if you’re not yet a member, you can sign up for free on the site to access the deals as soon as possible.
What Kind of Discounts to Expect
New Balance is offering up to 40% off select styles of shoes and apparel. As usual, the discounts apply to specific marked items—not everything on the site.
Important details:
- Free standard shipping is often included, but exclusions may apply.
- The offer cannot be applied to previous purchases, gift cards, redeemed for cash, or combined with any other offer.
- Members must log in to their account to claim the offer.
This year’s sale period is slightly longer than in previous years, giving shoppers more time to grab their favorite styles before the holidays.
New Balance’s Black Friday 2025 Ad
New Balance’s Black Friday Ad History/Archive
Are you interested in seeing some of New Balance’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take see the last few year’s of ad scans.
- 2025: Page 1, 2.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1, 2, and 3.
- 2015: Page 1 and 2.
- 2014: Page 1.
Questions & Comments
Already know the gear hat you will be picking up this Thanksgiving weekend at New Balance? Maybe a pair of running and training shoes or some casual outfits? Let us know in the comments below.