Whether you’re after sweaters, bras, trend tops, or just stocking up on basics, this year’s Black Friday event at Lane Bryant is typically worth checking out. Here’s a full breakdown of what the sale might look like, when it will likely start, how the discounts will work, and what kind of deals were offered last year.
Likely Start & End Dates Lane Bryant’s Black Friday 2025 Sale
If Lane Bryant sticks to their usual schedule, Black Friday deals will officially begin on Monday, November 24, 2025, both in-stores and at lanebryant.com. That’s three days before Thanksgiving.
It’s also likely that Lane Bryant will kick things off even earlier with some pre-Black Friday “Beat The Rush” deals. These sales usually show up in the week leading into Thanksgiving. While they’re not always the full Black Friday offer, they often include smaller discounts or early access to select items.
In-store and online sales typically run through Cyber Monday. This year that falls on Monday, December 1, 2025.
Expected Discount Levels & Storewide Deals
Based on past trends, shoppers can expect 50% off nearly everything at Lane Bryant during Black Friday 2025. That’s a broad discount across a wide range of categories including apparel, accessories, sleepwear, and bras. This isn’t limited to clearance or off-season items — the discount often applies to current season full-price merchandise, although it excludes certain exceptions like third-party brands and doorbusters.
The 50% discount usually applies automatically at checkout, either online or in stores. One important thing to note is that it’s generally not stackable with other coupons or promo codes, so you won’t be able to double up on savings.
Also, while the 50% off promo is generous, it’s only valid while supplies last. So if there’s a specific size, color, or style you’re eyeing, it’s best not to wait too long.
Doorbuster Deals to Watch For
Lane Bryant doesn’t just offer a flat discount across the store — they also feature doorbusters with deeper markdowns on select styles. These limited-time offers are usually only available while supplies last and typically rotate during the sale period.
Here are some examples of what was offered last year and what might return in 2025:
$29 Sweaters
One of the standout doorbusters from last year was the $29 sweater deal. It included a range of select sweater styles, which was a big win for those shopping for cold-weather essentials. This deal was available in stores and online but excluded clearance and early access items.
Considering the regular prices on Lane Bryant sweaters can run significantly higher, this was one of the more eye-catching discounts. Expect a similar offer this year with fresh styles for winter.
Tees Starting at $12
Another popular doorbuster involved basic and long-sleeve tees. Short sleeve tees were offered for $12, and long sleeve versions were marked at $15. These are basics that tend to sell fast, especially in extended sizes and neutral colors.
If you’re looking to stock up on wardrobe staples, this is one of the best value buys. The tees tend to be part of Lane Bryant’s core collection, so they’re versatile and seasonless.
$25 Trend Tops
Lane Bryant also featured select fashion tops for $25, giving shoppers the chance to grab more styled, trend-forward pieces at a budget-friendly price. These weren’t just plain tops — many included prints, details like lace or ruching, and seasonal colors.
Since these are usually the items that draw attention during new arrivals, they can disappear quickly. Keep an eye out early in the sale to grab the best styles.
Possible Exclusions & Fine Print
Like with most big holiday promotions, there are a few things to be aware of in the fine print.
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Third-party brands are often excluded. This means if you’re browsing collabs or featured products that Lane Bryant carries from other labels, those might not be part of the discount.
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Doorbusters are often excluded from other offers and may not allow returns or price adjustments after the sale ends.
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Coupons and other discounts usually can’t be combined with Black Friday pricing unless the store states otherwise.
It’s a good idea to double-check product pages online or ask in-store if you’re not sure whether something qualifies.
Last Year’s Black Friday Ad
Lane Bryant’s Black Friday Ad Archive
An archive of Lane Bryant’s previous Black Friday ad scans can be found below.
- 2024: Page 1, 2, 3 and 4.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.
Questions & Comments
How are you planning on refreshing your wardrobe with stylish and comfortable clothing at Lane Bryant this holiday weekend? Let us know in the comments below.
