If you’re planning to shop for anything Keurig this Black Friday, it’s a good idea to know what kind of deals to expect, when the sale starts, and which items are likely to be marked down. Keurig usually sticks to a pretty consistent pattern each year, and based on past sales, we can make a solid guess about what 2025 will bring. We’ve gathered all the useful details here, including expected dates, discount categories, deal examples from last year, and terms to be aware of.
Expected Sale Dates
Keurig’s Black Friday sale in 2025 is expected to start on Wednesday, November 26, 2025 (that’s the day before Thanksgiving), exclusively at keurig.com. This timing is in line with past years, where Keurig has launched its promotions mid-week.
The sale is likely to run through Sunday, November 29, 2025, ending at 11:59 PM Pacific Time or while supplies last. Based on last year, that final note matters. Some items did sell out before the sale officially ended, so acting early could be smart if you’ve got your eye on something specific.
Discount Levels to Watch For
Here’s a breakdown of the discount categories Keurig typically offers during Black Friday:
-
20% off beverages (including K-Cup pods and some bagged or canned coffee)
-
35% off accessories
-
Up to 50% off coffee makers
-
50% off maintenance items
-
Free shipping on orders $29 or more
These percentages haven’t changed much year to year, so it’s likely that 2025 will follow the same pattern.
What to Buy
Keurig usually puts a wide range of items on sale, from machines to coffee pods to add-ons. If you’re not sure where to start, here are some categories that are typically included:
1. Coffee Makers
This is usually where the biggest discounts show up. Some models last year were almost half off. That included both basic brewers and high-end smart models.
Coffee makers that received steep discounts in 2024 included:
-
K-Classic
-
Regular Price: $149.99
-
Sale Price: $79.99
-
-
K-Supreme SMART
-
Regular Price: $179.99
-
Sale Price: $125.99
-
-
K-Brew + Chill
-
Regular Price: $199.99
-
Sale Price: $139.99
-
These aren’t guaranteed to be the same deals this year, but they give you a pretty good idea of what’s possible.
Just note that not all coffee makers get included. In 2024, Keurig excluded models like the K-Mini, K-Mini Plus, K-Duo Gen 2, and K155 OfficePRO from the major discounts. Those could be full-price again this year.
2. K-Cup Pods and Beverages
Coffee pods are always a popular grab during the sale. In past years, nearly all flavors were included in the 20% off beverage promotion, and some even had their own special markdowns.
A few examples from last year:
-
Coffee People Deliciously Dark
-
Regular Price: $6.99
-
Sale Price: $4.99
-
-
20 to 24-count boxes of K-Cups
-
Sale Price: $9.99 per box (down from regular prices that are usually $12 to $15)
-
Note: Some specialty or premium products were excluded, like illy® K-Cups and Keurig’s RoastMaster’s Choice.
3. Accessories
If you’re looking to organize or upgrade your coffee corner, the accessories section usually has strong discounts.
For example, last year:
-
Keurig Storage Drawer
-
Regular Price: $31.99
-
Sale Price: $19.99
-
The 35% discount applied to most accessories, except for a few brands like EMBER® and some Keurig® bundles.
4. Maintenance Items
Keurig typically includes items like descaling solutions and maintenance kits at 50% off during Black Friday. These products can be found under the “Cleaning & Maintenance” section of their website.
This is one of the easier deals to grab, since most items in this category are eligible, and they don’t sell out as quickly as the brewers.
Extra Freebies and Promo Codes
One extra offer that popped up last year was a free pod deal. Customers who bought select coffee makers (like the K-Brew+Chill, K-Cafe SMART, or K-Supreme SMART) could get three free boxes of 10 to 12-count K-Cup pods.
This was only available on certain models and required entering a specific code at checkout: BREW3FREE. Expect a similar code to be active again this year for the same offer or something close to it.
Keurig also required codes to access the main discounts. The general promo code was BLACKFRIDAYBREW, which unlocked the main 20%–50% discounts.
Free Shipping Offer
Free shipping applied to all orders of $29 or more, once discounts were applied. That included brewers, beverages, and accessories. For shoppers in Alaska, Hawaii, or Puerto Rico, the minimum for free shipping was $35.
During Black Friday, shipping timelines may be longer than usual, and if the sale ends on a holiday or weekend, your order might not ship until the next business day. That’s worth keeping in mind if you’re in a rush.
Keurig Perks and Loyalty Points
Keurig runs a loyalty program called Keurig Perks, which you can join if you have a Keurig account. Black Friday purchases count toward your rewards, and here’s how it usually works:
-
10 points per $1 spent on pods, coffee, accessories, and brewers
-
100 points for registering a new brewer
-
1 point each time you brew a Keurig K-Cup on a Smart Brewer that’s connected to Wi-Fi (up to 10 points per day)
If you plan to make a large order, this is a good way to earn credit for future discounts. Just be aware that not everything earns points (for example, outlet items or Auto-Delivery purchases don’t count).
Limitations and Exclusions
There are always some fine-print rules to watch for. Based on 2024’s terms, here are a few things that may apply again:
-
Discounts don’t apply to sale-priced machines or accessories that are already marked down.
-
Some models are excluded completely from the promo (like the K-Mini Plus or K155 OfficePRO).
-
The offers can’t be combined with Auto-Delivery, bundles, or past purchases.
-
All discounts apply only to purchases made on Keurig.com or the Keurig App.
-
Inventory may vary, and Keurig reserves the right to change or end deals early.
Always check the promo code requirements before checking out, and make sure to apply the correct code in the coupon box.
Last Year’s Black Friday Ad
You’ll find a number of deals at Amazon’s Black Friday sale this year. Whichever Keurig coffee machine you decide on, it’s worth comparing the sale prices to those available right now at Amazon.
Comments
What new Keurig K-Cup Coffee Brewer are you planning on getting this Black Friday weekend? Find any other promotions on Keurig that are worth sharing? Then let us know in the comments section below.