Hurley’s Black Friday 2025 sale is just around the corner. And while they haven’t officially announced the detials just yet, looking at last year’s event and how their sales usually go, there’s a pretty clear idea of what to expect. Here’s everything you need to know: when the sale will likely start and end, how big the discounts might be, and what categories are usually included.
Expected Black Friday 2025 Sale Dates
Hurley tends to start their Black Friday sales three days before Thanksgiving. Based on previous years, Hurley’s Black Friday sale is expected to begin on hurley.com on Monday, November 24, 2025. Once it starts, the sale is expected to run through Cyber Monday and wrap up on Wednesday, December 3, 2025, or until supplies sell out. These dates may shift slightly, but Hurley usually gives about 10 full days of deals, which includes both Black Friday and Cyber Monday.
If you’re looking for the biggest selection, the earlier you shop, the better. Some items may sell out quickly, especially popular sizes or colors.
Possible Discount Levels
Hurley is expected to offer up to 50% off sitewide, which matches what they’ve done in past years. The “up to” part is important — not every single item will be marked down by half, but many will be. Most of the apparel and swimwear usually falls in the 30% to 50% off range, with a few items going lower or higher depending on the season and inventory.
One thing to note is that wetsuits are usually excluded from these big discounts. So if that’s what you’re hoping for, you may need to wait for a different sale or just expect to pay full price. Also, gift cards and prior purchases aren’t eligible for discounts, which is standard.
For people who sign up for the Hurley Rewards Club, there’s another expected perk: double points during the Black Friday sale. It’s free to join, so it’s worth signing up if you plan to buy anything during the sale. Those points can be used toward future purchases, and members in higher tiers (Gold and Platinum) also qualify for free shipping with fewer restrictions.
Free Shipping Info
Shipping is another area where there are some conditions. If you’re a Hurley Rewards Club member, you’ll want to pay attention to your tier. Members in Gold and Platinum tiers are eligible for free standard ground shipping on orders over $99. That’s only for addresses in the 48 contiguous U.S. states. So if you’re in Alaska, Hawaii, Puerto Rico, or a U.S. territory, the free shipping deal won’t apply.
Also, wetsuits and gear are not eligible for free shipping, even if the rest of the order qualifies. If you’re buying only gear or wetsuits, you’ll need to cover the shipping cost.
Examples of Last Year’s Deals
Looking back at the 2024 Black Friday sale, here are a few actual examples of items that were marked down. These give a good idea of what to expect this year.
-
Phantom Naturals 20″ Boardshorts: Originally $55, marked down to $27.50 (50% off)
-
Men’s One and Only Pullover Hoodie: Regular price $60, sale price $42 (30% off)
-
Women’s Quick Dry Max One Piece: Was $85, went down to $59.50 (30% off)
-
Hybrid Walkshorts: From $50 to $25 (50% off)
-
Kids’ Graphic Tees: Dropped from $20 to $12 (40% off)
Not every item was half off but there were plenty of markdowns in the 30% to 50% range across categories.
Returns and Exchanges
Hurley’s standard return policy usually allows returns within 30 days of delivery, but always read the fine print during holiday sales. Some sale items may be marked “final sale,” especially deeper discounted items. These usually can’t be returned or exchanged, so double-check the return eligibility before purchasing if you think you might change your mind.
Exchanges may take longer during the holiday season, especially if your size sells out, so sizing carefully is key.
Last Year’s Black Friday Ad
Hurley’s Black Friday Ad Archive
What was featured at Hurley’s Black Friday sale last year or the year before? Follow the ad scan archive links below to find out.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
Questions & Comments
What new Hurley gear are you planning to pick up this upcoming holiday weekend? Let us know in the comments below.
