If you’re waiting for Hurley’s Cyber Monday deals this year, here’s what you can likely expect. Based on past sales, Hurley usually doesn’t launch a brand-new promotion for Cyber Monday. Instead, the ongoing Black Friday sale simply continues through the end of Cyber Monday before wrapping up shortly after. Still, it’s one of the best times of the year to pick up Hurley gear for less.

Expected 2025 Sale Schedule

Hurley’s holiday event typically begins several days before Thanksgiving. This year the sale is expected to start on Monday, November 24, 2025, directly on hurley.com. Once live, the discounts are anticipated to last until Wednesday, December 3, 2025, unless inventory sells out earlier.

If you’re hoping for the widest selection, shopping during the first few days is your best move. By Cyber Monday, popular sizes and styles may start disappearing..

Expected Discounts

Hurley has been consistent in offering discounts up to 50% off during its Black Friday and Cyber Monday period. Not every product reaches that level, but many do. Apparel and swimwear usually fall somewhere between 30% and 50% off, while select accessories and basics may go even lower depending on stock.

As in past years, certain exclusions will probably remain in place. Wetsuits rarely get included in sitewide sales, and gift cards or prior purchases are not discounted.

If you’re part of the Hurley Rewards Club, you can expect some added perks, such as double rewards points during the promotion. Since membership is free, joining can help you earn credits toward future purchases. Higher-tier members (Gold and Platinum) also get additional benefits like more flexible free shipping options.

Free Shipping Details

Free shipping eligibility depends on both your order size and your Hurley Rewards tier. Shoppers in the Gold or Platinum tiers typically qualify for free standard ground shipping on orders over $99, but only within the 48 contiguous United States.

Keep in mind that gear and wetsuits are usually excluded from free shipping, even if your total order qualifies. Customers in Alaska, Hawaii, Puerto Rico, or other U.S. territories should also expect to pay for shipping.

Examples from Last Year

Hurley’s 2024 event featured a wide mix of apparel, surfwear, and accessories at steep discounts. Here are some examples from last year’s sale that may give you an idea of what to expect this time around:

• Phantom Naturals 20″ Boardshorts: $27.50 (50% off)

• Men’s One and Only Pullover Hoodie: $42 (30% off)

• Women’s Quick Dry Max One Piece: $59.50 (30% off)

• Hybrid Walkshorts: $25 (50% off)

• Kids’ Graphic Tees: $12 (40% off)

Not all categories saw identical markdowns, but the 30% to 50% range was consistent across most of the site.

Returns and Exchanges

Hurley generally offers 30 days from delivery for returns, but it’s worth double-checking the holiday fine print. Items labeled as “final sale” during big events usually can’t be returned or exchanged.

If you plan to exchange an item, be aware that shipping and restocking times can stretch out during the holiday rush. Sizes also sell out quickly, so verifying fit and measurements before you order can help avoid disappointment.

Last Year’s Black Friday/Cyber Monday Ad

---

Cyber Monday Ad History

Need to take a look at Hurley’s previous Cyber Monday ads? No problem! We have an archive of their older ad scans through 2017 listed below.

• 2024: Page 1, 2 and 3.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1 and 2.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1, 2 and 3.
• 2017: Page 1 and 2.

---

Questions & Comments

What are you getting at Hurly this holiday season? Let us know in the comments section.

Hurley’s Black Friday 2025 sale is just around the corner. And while they haven’t officially announced the detials just yet, looking at last year’s event and how their sales usually go, there’s a pretty clear idea of what to expect. Here’s everything you need to know: when the sale will likely start and end, how big the discounts might be, and what categories are usually included.

---

Expected Black Friday 2025 Sale Dates

Hurley tends to start their Black Friday sales three days before Thanksgiving. Based on previous years, Hurley’s Black Friday sale is expected to begin on hurley.com on Monday, November 24, 2025. Once it starts, the sale is expected to run through Cyber Monday and wrap up on Wednesday, December 3, 2025, or until supplies sell out. These dates may shift slightly, but Hurley usually gives about 10 full days of deals, which includes both Black Friday and Cyber Monday.

If you’re looking for the biggest selection, the earlier you shop, the better. Some items may sell out quickly, especially popular sizes or colors.

---

Possible Discount Levels

Hurley is expected to offer up to 50% off sitewide, which matches what they’ve done in past years. The “up to” part is important — not every single item will be marked down by half, but many will be. Most of the apparel and swimwear usually falls in the 30% to 50% off range, with a few items going lower or higher depending on the season and inventory.

One thing to note is that wetsuits are usually excluded from these big discounts. So if that’s what you’re hoping for, you may need to wait for a different sale or just expect to pay full price. Also, gift cards and prior purchases aren’t eligible for discounts, which is standard.

For people who sign up for the Hurley Rewards Club, there’s another expected perk: double points during the Black Friday sale. It’s free to join, so it’s worth signing up if you plan to buy anything during the sale. Those points can be used toward future purchases, and members in higher tiers (Gold and Platinum) also qualify for free shipping with fewer restrictions.

---

Free Shipping Info

Shipping is another area where there are some conditions. If you’re a Hurley Rewards Club member, you’ll want to pay attention to your tier. Members in Gold and Platinum tiers are eligible for free standard ground shipping on orders over $99. That’s only for addresses in the 48 contiguous U.S. states. So if you’re in Alaska, Hawaii, Puerto Rico, or a U.S. territory, the free shipping deal won’t apply.

Also, wetsuits and gear are not eligible for free shipping, even if the rest of the order qualifies. If you’re buying only gear or wetsuits, you’ll need to cover the shipping cost.

---

Examples of Last Year’s Deals

Looking back at the 2024 Black Friday sale, here are a few actual examples of items that were marked down. These give a good idea of what to expect this year.

• Phantom Naturals 20″ Boardshorts: Originally $55, marked down to $27.50 (50% off)

• Men’s One and Only Pullover Hoodie: Regular price $60, sale price $42 (30% off)

• Women’s Quick Dry Max One Piece: Was $85, went down to $59.50 (30% off)

• Hybrid Walkshorts: From $50 to $25 (50% off)

• Kids’ Graphic Tees: Dropped from $20 to $12 (40% off)

Not every item was half off but there were plenty of markdowns in the 30% to 50% range across categories.

---

Returns and Exchanges

Hurley’s standard return policy usually allows returns within 30 days of delivery, but always read the fine print during holiday sales. Some sale items may be marked “final sale,” especially deeper discounted items. These usually can’t be returned or exchanged, so double-check the return eligibility before purchasing if you think you might change your mind.

Exchanges may take longer during the holiday season, especially if your size sells out, so sizing carefully is key.

---

Last Year’s Black Friday Ad

---

Hurley’s Black Friday Ad Archive

What was featured at Hurley’s Black Friday sale last year or the year before? Follow the ad scan archive links below to find out.

• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1.

---

Questions & Comments

What new Hurley gear are you planning to pick up this upcoming holiday weekend? Let us know in the comments below.