Hurley Archives - Blacker Friday

Updated on Monday, November 24, 2025: Hurley’s Black Friday 2025 sale is officially live! The deals are now available exclusively at hurley.com. Here’s everything you need to know about the sale, including dates, discount levels, exclusions, and some featured deals.

Black Friday 2025 Sale Dates

Hurley’s Black Friday sale started today, Monday, November 24, 2025, and is expected to run through Cyber Monday, wrapping up on Wednesday, December 3, 2025, or until supplies sell out. While the exact end date hasn’t been confirmed, past sales suggest this is a good estimate.

If you want the best selection, it’s smart to shop early as popular sizes and colors can sell out quickly.

Confirmed Discount Levels

This year, Hurley is offering 40% to 70% off sitewide. The “up to” is important as not every item will hit 70% off.

Promotions Terms & Exclusions

Sale is avialable online only.
Excludes selected best sellers & new arrivals, wetsuits, collaborations, Paddle Boards, E-bikes, E-Scooters, and any product categorized as Gear.
Cannot be combined with other discounts, offers, or applied to gift cards or prior purchases.
Hurley reserves the right to modify or end the promotion at any time.

Featured Deals for Men

Some standout deals this year include:

Built Outline Short Sleeve: $12.80 (was $32.00)
H2O Dri Daybreak Jogger: $23.98 (was $59.95)
Fastlane Lined Short Sleeve: $10.00 (was $27.95)
Phantom Eco Block Party 18″: $20.00 (was $65.00)
Phantom Naturals Sessions 16″: $20.00 (was $59.95)
Supply Hybrid Short 18″: $15.00 (was $59.95)
H2O Dri Trek Walkshort 7″: $15.00 (was $55.00)
Club Hurley Short Sleeve: $10.00 (was $27.95)
Icon Tee Short Sleeve: $10.00 (was $25.00)
Icon Walkshort 21″: $29.97 (was $49.95)

Featured Deals for Women

Some of the hottest deals for women include:

Malia Moderate Bikini Bottom: $15.00 (was $40.00)
Troppo Dress: $12.00 (was $40.00)
Daisy Trellis Dress: $15.00 (was $60.00)
Atrium Tropical Tab Scoop Bikini Top: $19.50 (was $65.00)
Atrium Tropical Moderate Bikini Bottom: $15.00 (was $55.00)
Amphora Mid Rise Cheeky Bikini Bottom: $15.00 (was $55.00)
New Wave Jacquard V Bralette Bikini Top: $15.00 (was $55.00)
Shell Yeah Short: $13.50 (was $45.00)
Beachcomber Mini Dress: $15.00 (was $65.00)
California Dress: $15.00 (was $55.00)
Troppo Tank: $9.00 (was $30.00)

…and many more across swimwear, tops, bottoms, and casual apparel.

Hurley Rewards Club Perks

If you’re a Hurley Rewards Club member, you may benefit from:

Double points on eligible purchases during the sale.
Free standard shipping for Gold and Platinum members on orders over $99 (48 contiguous U.S. states only).

Returns and Exchanges

Hurley’s standard 30-day return policy applies, but keep in mind:

Some sale items may be final sale and not eligible for returns.
Exchanges may take longer during the holiday season, and popular sizes could sell out.

Shopping early is key to securing your favorite styles at the best prices.

Hurley’s Black Friday 2025 Ad

Hurley’s Black Friday Ad Archive

What was featured at Hurley’s Black Friday sale last year or the year before? Follow the ad scan archive links below to find out.

2025: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
2024: Page 1, 2 and 3.
2023: Page 1 and 2.
2022: Page 1.
2021: Page 1.
2020: Page 1.
2019: Page 1.
2018: Page 1.
2017: Page 1.
2016: Page 1.

Questions & Comments

What new Hurley gear are you planning to pick up this upcoming holiday weekend? Let us know in the comments below.

Updated on Saturday, November 15, 2025: If you’re waiting for Hurley’s Cyber Monday deals this year, here’s what you can likely expect. Based on past sales, Hurley usually doesn’t launch a brand-new promotion for Cyber Monday. Instead, the ongoing Black Friday sale simply continues through the end of Cyber Monday before wrapping up shortly after. Still, it’s one of the best times of the year to pick up Hurley gear for less.

Black Friday/Cyber Monday 2025 Sale Schedule

Hurley’s holiday event typically begins several days before Thanksgiving. This year the sale is expected to start on Monday, November 24, 2025, directly on hurley.com. Once live, the discounts are anticipated to last until Wednesday, December 3, 2025, unless inventory sells out earlier.

If you’re hoping for the widest selection, shopping during the first few days is your best move. By Cyber Monday, popular sizes and styles may start disappearing..

Expected Discounts

Hurley has been consistent in offering discounts up to 50% off during its Black Friday and Cyber Monday period. Not every product reaches that level, but many do. Apparel and swimwear usually fall somewhere between 30% and 50% off, while select accessories and basics may go even lower depending on stock.

As in past years, certain exclusions will probably remain in place. Wetsuits rarely get included in sitewide sales, and gift cards or prior purchases are not discounted.

If you’re part of the Hurley Rewards Club, you can expect some added perks, such as double rewards points during the promotion. Since membership is free, joining can help you earn credits toward future purchases. Higher-tier members (Gold and Platinum) also get additional benefits like more flexible free shipping options.

Free Shipping Details

Free shipping eligibility depends on both your order size and your Hurley Rewards tier. Shoppers in the Gold or Platinum tiers typically qualify for free standard ground shipping on orders over $99, but only within the 48 contiguous United States.

Keep in mind that gear and wetsuits are usually excluded from free shipping, even if your total order qualifies. Customers in Alaska, Hawaii, Puerto Rico, or other U.S. territories should also expect to pay for shipping.

Featured Deals from Last Year

Hurley’s 2024 event featured a wide mix of apparel, surfwear, and accessories at steep discounts. Here are some examples from last year’s sale that may give you an idea of what to expect this time around:

Phantom Naturals 20″ Boardshorts: $27.50 (50% off)
Men’s One and Only Pullover Hoodie: $42 (30% off)
Women’s Quick Dry Max One Piece: $59.50 (30% off)
Hybrid Walkshorts: $25 (50% off)
Kids’ Graphic Tees: $12 (40% off)

Not all categories saw identical markdowns, but the 30% to 50% range was consistent across most of the site.

Returns and Exchanges

Hurley generally offers 30 days from delivery for returns, but it’s worth double-checking the holiday fine print. Items labeled as “final sale” during big events usually can’t be returned or exchanged.

If you plan to exchange an item, be aware that shipping and restocking times can stretch out during the holiday rush. Sizes also sell out quickly, so verifying fit and measurements before you order can help avoid disappointment.