If you’re waiting for a big Cyber Monday surprise from GAP this year, don’t hold your breath. Based on past patterns, GAP doesn’t launch a separate Cyber Monday event. Instead, its Black Friday sale simply rolls through the weekend and wraps up right after Cyber Monday. That means you’ll see the same great deals available from Thanksgiving Day straight through to the beginning of December.
So if you missed out on the early part of the Black Friday sale, Cyber Monday is basically your last call to grab the same discounts before they disappear.
When Will GAP’s Black Friday/Cyber Monday 2025 Sale Take Place?
GAP is expected to begin its main holiday promotions on Thanksgiving Day, Thursday, November 27, 2025. The sale typically continues through the weekend and ends the following Tuesday (this year that would be on December 2, 2025, the day after Cyber Monday).
Although there will likely be no separate “Cyber Monday-only” event, occasionally, GAP will add a small online perk like free shipping.
What the Sale Usually Looks Like
Expect GAP to bring back its familiar layered structure of deals, which has become standard for their major holiday promotions:
Up to 60% off select “Really Big Deals”
Around 50% off sitewide or storewide
Occasionally, an extra 10% off with a promo code
While the site tends to shout “Ends Tonight!” or “Final Hours!”, the truth is that the prices often remain stable through Cyber Monday. The only thing that tends to shift is which specific items fall under the biggest discounts.
Where to Find the Deals
All of GAP’s major brands typically participate in the same online sale, including:
These offers are usually limited to U.S. shoppers and do not include GAP Factory. Likewise, third-party sellers and gift cards are excluded.
In 2024, the best discounts were online-only, so it’s worth checking if that pattern continues this year. Be sure to read the fine print before you check out.
What Items Are Usually Included
If the 2024 sale is any indication, shoppers can expect the same kinds of wardrobe staples to be featured again in 2025. The “Really Big Deals” section tends to include:
Jeans from about $25
Sweaters from around $22
Sweatshirts starting near $19
Basic tees from $12
Pajamas around $15
These items usually make up the 60% off portion of the sale, while most other categories fall under the 50% off sitewide offer. Exclusions generally include items already discounted, third-party products, gift cards, and anything labeled “Excluded from Promotion.”
Last Year’s Black Friday/Cyber Monday Ad
Cyber Monday Ad History
An archive of GAP’s older Cyber Monday ad scans can be found below. Enjoy!
If you’ve ever shopped at GAP around Black Friday, you probably know the deal by now—there’s a lot of promotional noise, multiple rounds of similar discounts, and a flood of “ending soon” messages that don’t actually mean the deals are over. But if you’re planning on doing some wardrobe updates this November, GAP’s Black Friday sale is definitely one to have on your radar. Let’s break down what to expect, when to shop, what’s worth buying, and what kind of deals GAP typically offers during this time of year.
When Will GAP’s Black Friday 2025 Sale Start?
GAP doesn’t wait until Black Friday itself to start pushing deals. Based on what they’ve done in recent years, I expect their “early” Black Friday sale to start on Monday, November 24, 2025, and run through Wednesday, November 26. These first few days usually feature solid deals, but they’re not the best you’ll see.
The main Black Friday sale is expected to start on Thursday, November 27, which is Thanksgiving Day. Just keep in mind—GAP’s physical stores (including those in malls) are typically closed on Thanksgiving, so if you’re planning to shop in person, that’ll have to wait until Friday.
The deals should continue through the weekend and extend past Cyber Monday, with a likely end date of Tuesday, December 2, 2025. So you’ve got about nine days in total to shop, give or take.
How the Sales Are Structured
Every year, GAP launches its Black Friday campaign with a few different layers of discounts:
“Really Big Deals” (up to 60% off select items)
Sitewide or storewide discounts (usually around 50% off)
Sometimes an extra 10% off on top of the 50%, usually requiring a promo code
Don’t be fooled by the messaging. Even though you’ll see “Today Only!” or “Hurry Before It Ends!” plastered everywhere, the core discounts don’t usually change all that much over the course of the week. The main differences tend to be in specific items being rotated in or out of the “Really Big Deals” section.
Is It Better to Shop Early or Wait?
If history repeats itself, the best deals don’t show up until Thanksgiving Day. Last year, GAP offered 60% off their “Really Big Deals” and 40% off nearly everything else in the days leading up to Black Friday. But once Thanksgiving hit, the 50% to 60% off sitewide offer kicked in. So if you’re looking for the best bang for your buck, it’s usually smart to wait until Thursday or later to shop.
That said, if you’re worried about popular sizes or colors selling out, shopping during the early access period might be a safer move. The trade-off is that you might be paying slightly more than if you waited.
Where to Shop the Deals
GAP’s Black Friday promotions usually apply across multiple divisions of their brand, including:
These sales are U.S.-only, and while you’ll find them at many physical stores, there are important exclusions:
GAP Factory stores and gapfactory.com do not participate in these offers
Third-party sellers carrying GAP merchandise are also excluded
Gift cards, taxes, and shipping don’t qualify for discounts
In 2024, the 50% off sitewide deal was online-only, so it’s worth checking if that’ll be the case again in 2025. Always read the fine print before checking out.
What’s Usually on Sale
The Black Friday sale at GAP tends to cover a wide range of basics and seasonal items. Here’s what was part of the “Really Big Deals” last year, which could give us a good idea of what to expect this year:
Jeans from $25
Sweaters from $22
Sweats from $19
Tees from $12
Pajamas from $15
These deals were part of the 60% off “Really Big Deals” section, and while they might be limited to select styles, the discounts are usually solid. If you’re just looking for classic, everyday staples, you’ll probably find something worth picking up.
The 50% off sitewide offer tends to apply to everything else, except for:
Items marked as “Excluded From Promotion”
Items already in the “Really Big Deal” category
Third-party or marketplace listings
Gift cards and non-merchandise charges (taxes, shipping)
So, if you’ve had your eye on something full-price that never goes on sale, now’s probably your best chance of the season to grab it for less—unless it’s specifically excluded.
Can You Stack Rewards or Use GapCash?
You can sometimes use GAP Rewards during Black Friday promotions, depending on the fine print. However, GapCash is usually restricted to specific redemption periods that may or may not overlap with Black Friday.
The extra 10% off sometimes offered during Black Friday can usually be used in combination with the 50% off sitewide, but not on top of the “Really Big Deals.” Keep an eye out for a promo code if they offer this again—it’ll typically show up on the homepage or in your email if you’re subscribed.
Free Shipping and Other Perks
Free shipping is a common offer during the Black Friday period. Last year, GAP gave free shipping on orders over $50 if you signed up for their rewards program. It’s free to join and only takes a minute. If you’re planning to buy multiple items anyway, it’s a good way to avoid those shipping charges.
Another thing to keep in mind is that prices may differ in-store versus online, and returns from online orders can sometimes be more restrictive depending on your payment method or where you return the items.
When You Should Skip the Sale
If you’re just looking for the absolute lowest prices on clothes, Labor Day and post-Christmas clearance sales usually offer deeper discounts—especially on leftover seasonal merchandise. That said, if you need winter clothes now or want access to newer inventory (in all sizes and colors), Black Friday is a solid choice.
The trick is not to buy into the artificial urgency. If GAP says a deal ends today, chances are a very similar one will be back tomorrow. The best time to shop is between Thanksgiving Day and Cyber Monday, and you’ll likely get the same deals regardless of which day you choose in that range.
Last Year’s Black Friday Ad
Ad History
We’re including an archive of GAP’s previous Black Friday ads below. Enjoy!
A view in front of the GAP store located within the Paseo Nuevo shopping center in Santa Barbara, CA. Photo by Witold Sadowski.
Questions & Comments
Will you be heading out to your nearest GAP store or will you be shopping from home this Thanksgiving weekend? What’s on your shopping list? Let us know in the comments section below.
Updated on Friday August 30, 2024: Your wait is over — GAP’s 5-day Labor Day sale starts now!
Shop your nearest GAP retail store or their site from now through Tuesday September 3, 2024 at 11:59pm PT to get 40–60% off “New Favorites”. No promo code is needed as the applicable discounts will be applied automatically at checkout. Free shipping is also offered on purchases of $50+ for GAP Rewards members.
Keep in mind that some exclusions may apply. See GAP’s official terms and conditions posted below for complete details. Have a nice long weekend and have fun bargain hunting all the Labor Day deals!
As always, we will return in November with everything you’ll need to know about GAP’s Black Friday and Cyber Monday sales (then again in May for their Memorial Day sale). That includes the latest rumors, ad leaks, early access to the sale when available, sale start/end dates and much more. Be sure to set yourself a reminder to return or simply join our newsletter and we’ll keep you informed when news breaks. See you then!
Ad History
To get a better idea of the types of deals GAP typically runs over Labor Day weekend you can view the last few years of ad history by following the links below.
