Updated on Monday, October 12, 2026: Disney Store has not announced its Black Friday 2026 sale yet, but last year’s event gives us a straightforward benchmark.

In 2025, Disney Store offered 25% off sitewide at disneystore.com, with the discount stacking on already-reduced merchandise for savings of up to 50% on some items. The sale ran from November 26 through November 29 and included free standard shipping on qualifying $85+ orders with the Black Friday promo code.

For 2026, we expect another Thanksgiving-week sale with roughly 25% off eligible merchandise, plus deeper savings on items already in the sale section.

Disney Store Black Friday 2026 at a Glance

These are predictions based primarily on Disney Store’s 2025 event.

When Will Disney Store Black Friday 2026 Start?

Our best guess is Wednesday, November 25 or Thanksgiving Day, November 26.

Last year’s sale was officially live on November 26, two days before Black Friday, and continued through Saturday, November 29. Cyber Monday followed immediately afterward.

There is little reason to wait until Friday if the same schedule returns. Disney’s holiday merchandise is already available, and popular character-specific products can disappear well before December. Disney Store’s current Holiday Shop contains roughly 270 products across clothing, accessories, décor, toys and collectibles.

How Much Will Disney Store Take Off?

We expect 25% off to be the main offer.

That was the 2025 sitewide discount, and sale merchandise could receive the additional promotion for total savings of up to 50%. Last year’s code was BFRIDAY.

A similar structure would make these reasonable price targets:

The better opportunities will likely be products that are already marked down before the extra Black Friday discount is applied.

Ornaments Are Already Giving Us a Useful Benchmark

Disney Store is already discounting selected ornaments by up to 25%. Current examples include the Haunted Mansion Hitchhiking Ghosts ornament at $22.49 from $29.99, while some older limited-release ornaments have been marked much lower.

That means 25% off an ordinary ornament during Black Friday would be good, but not unusual.

The stronger deal would be an additional discount on merchandise that has already moved into clearance. Disney’s ornament selection currently includes more than 100 products, so there should be plenty of inventory for the holiday promotion.

Loungefly Bags and Holiday Accessories Should Be Worth Watching

Loungefly bags are a regular part of Disney Store’s holiday assortment.

Last Black Friday, a Mickey Mouse Holiday Plaid Loungefly Mini Backpack dropped from $80 to $60, which works out to 25% off.

Disney’s current Holiday Shop again includes backpacks, crossbody bags, belt bags, jewelry, ear headbands and other accessories. The assortment also includes higher-priced third-party products such as Dooney & Bourke bags, so not everything should be expected to qualify for the same discount.

For a standard Disney Loungefly, roughly 25% off is a reasonable target. Anything around 35% to 40% off would be much more notable.

Toys and Plush Could Have Some of the Deepest Individual Deals

The 2025 promotion included 25% off many toys, but clearance products sometimes went much lower.

Examples included Disney Wishables merchandise, Toy Story talking figures and holiday play sets. A Moana plush that originally sold for $26.99 was down to $7.98, while a Disney Lorcana starter deck dropped from $16.99 to $6.98.

Those examples show why it is worth browsing the sale section instead of looking only at the Black Friday banner.

For toys that are still full price, around 25% off is what we would expect. For older merchandise, discontinued packaging or seasonal products, 40% to 60% off is possible.

Expect Plenty of Exclusions

Last year’s 25% promotion did not apply to every product.

Gift cards, personalization fees, gift wrap, subscriptions and some limited-edition or third-party merchandise were excluded. Disney’s promotions frequently exclude brands such as LEGO, Pandora, Loungefly-related third-party merchandise in some offers, select Star Wars collectibles and other licensed products, although the exact exclusions vary by promotion.

The 2026 terms will matter more than the headline discount. If you are shopping a LEGO set, premium collectible or limited-release item, do not assume the Black Friday code will work.

Don’t Count on the Disney Visa Discount Stacking

Disney Visa cardmembers currently receive 10% off select Disney Store merchandise with code DRVCMEMBER, but the offer generally cannot be combined with other merchandise discounts apart from eligible shipping promotions.

So if Black Friday again brings 25% off eligible merchandise, that sale will usually be more valuable than using the regular cardmember discount.

Disney Visa can still matter for products excluded from the broader event if they remain eligible for the cardmember offer.

Watch the Free-Shipping Threshold

Disney Store currently offers free standard U.S. shipping on qualifying orders over $85 with code SHIPMAGIC. Orders below that threshold normally cost $9.95 for standard delivery.

Last Black Friday used the same $85 threshold with the BFRIDAY promotion.

If your cart is close to $85 after discounts, adding a small gift could make more sense than paying nearly $10 for shipping.

Holiday Returns Are More Generous

Disney Store normally allows eligible online purchases to be returned within 30 days of shipment.

However, merchandise purchased between November 1 and December 25 currently qualifies for Disney’s extended holiday return period through January 25 or 30 days after shipment, whichever is later. Some categories, including limited editions, mystery boxes, personalized merchandise and final-sale products, are excluded.

That makes Black Friday reasonably safe for early holiday gift shopping as long as you check the product-specific return restrictions.

Should You Wait for Cyber Monday?

Probably not if a popular item is already 25% to 50% off.

Disney Store followed its 2025 Black Friday sale with a separate Cyber Monday event, but waiting several days introduces the risk that specific sizes, characters or collectibles sell out.

If you are just browsing clearance, checking again on November 30 makes sense. If you want a particular Loungefly bag, ornament, plush or holiday pajama size, we would buy once the Black Friday discount is active.

When Will Disney Store Black Friday 2026 Be Confirmed?

We expect the official promotion during Thanksgiving week, likely around November 25 or 26.

Disney Store is already actively promoting its 2026 holiday assortment, including toys, clothing, bags, ornaments and home décor, but its current deals page does not yet show a Black Friday promotion.

Once Disney Store announces the 2026 sale, we’ll update this page with the confirmed discount, promo code, dates, exclusions and standout toy, Loungefly and holiday merchandise deals.

Until then, you can see the Disney Store Black Friday 2025 ad and complete ad history below.

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Disney Store’s Black Friday Ad History

Need to see Disney’s Black Friday ad from last year? How about two year’s ago? Then follow the links below take a look at their ad archive from the last few years.

• 2025: Page 1, 2 and 3.
• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
• 2023: Page 1, 2 and 3.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
• 2021: Page 1, 2, 3, 4, 5 and 6.
• 2020: Page 1.
• 2019: Page 1 and 2.
• 2018: Page 1, 2 and 3.
• 2017: Page 1 and 2.
• 2016: Page 1 and 2.
• 2015: Page 1 and 2.
• 2014: Page 1 and 2.

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Questions & Comments

Who are your kids favorite Disney characters? Already know what you’ll be looking to buy at Disney over Thanksgiving weekend this year? Then let us know in the comments below.