In 2025, you can expect Adidas to offer a similar approach to their previous Cyber Monday events: a site-wide coupon with some overlapping deals with Black Friday, and a chance to pick up gear that might not have been marked down before. Here’s what we’re predicting this year.
Cyber Monday 2025 Sale Dates & Timing
Adidas is expected to launch the Cyber Monday sale on Sunday, November 30, 2025, right after their Black Friday event wraps up, exclusively at adidas.com. The sale should continue through Thursday, December 4, 2025, ending at 11:59 pm PST.
The best stock usually appears at the start, but midweek sometimes brings restocks or deeper cuts on leftover inventory. If you’re aiming for specific shoes or sizes, early access will matter most.
Typical Discount levels
For the last several years, the standard Cyber Monday promotion has been 40% off full-price and already marked-down products, applied with a promo code (last year’s was CYBER). This is likely to return in 2025.
While the discount is often broad, not everything qualifies. Clearance items sometimes go even lower, but those are the exceptions. On Black Friday, Adidas has offered deeper markdowns on select models (up to 70% in past years) but Cyber Monday tends to be more consistent with the 40% approach.
Common Exclusions
Adidas typically withholds its most in-demand and premium lines from the sitewide discount. Expect exclusions on classics like Samba, Gazelle, SL 72, Campus, and Spezial. Certain Ultraboost models, Y-3, Pharrell Williams collaborations, Disney collections, Human Made, and limited-edition Originals also tend to be left out. Other usual exclusions include select NMDs, Stan Smiths, Superstars, Adizero running shoes, Final Sale items, and gift cards. Orders through the Confirmed App are also not part of the Cyber Monday offer.
Last Year’s Cyber Monday Ad
Cyber Monday Ad History
Below you’ll find a record of Adidas’ last few Cyber Monday ads (our archive goes back through 2014).
Adidas’ Black Friday 2025 sale is just around the corner. As always, you can expect price drops across the store on popular items like sneakers, jackets, and track suits, along with other sportswear and footwear. Here’s a breakdown of the likely sale dates, what to expect, and the best deals to look out for.
Expected Black Friday 2025 Sale Dates
Adidas’ Black Friday Sale 2025 is expected to officially begin on Friday, November 21, 2025, and run through Saturday, November 29, 2025, ending at 11:59 PM PST. This should give you a solid week to browse the deals.
What Deals Can You Expect at Adidas’ Black Friday Sale?
If this year’s sale resembles last year’s event, you can expect to save up to 70% off select items when shopping directly at adidas.com. That should include:
1. Footwear
Adidas is known for its wide range of performance sneakers, lifestyle shoes, and stylish athletic footwear. During the Black Friday Sale, shoppers can expect to find up to 70% off select footwear, including running shoes, lifestyle sneakers, and iconic models. Popular lines such as Ultraboost, Stan Smith, Superstar, and NMD might be included in the sale, although some exclusions may apply, especially with specific models.
For those on the hunt for deals on sneakers, Adidas often features a page with sneakers priced under $100, so there could be plenty of affordable options available. Additionally, last year’s sale included discounts on stocking stuffer items, such as socks or smaller accessories, at 30% off, which could be great for anyone looking to grab affordable, last-minute gifts.
2. Jackets and Outerwear
If you need to update your outerwear for the colder months, Adidas’ Black Friday Sale typically features substantial discounts on jackets, parkas, and fleece. Whether you’re looking for something lightweight or a heavier coat for winter, expect to see discounts of up to 70% off select styles. Adidas has a range of athletic jackets, windbreakers, and performance fleece, which would be great for those who want to stay comfortable during outdoor activities in cold weather.
3. Track Suits and Activewear
For those who love the sporty, laid-back style of track suits or athleisure, this Black Friday sale will likely offer huge savings on these items too. You can expect to find track pants, sweatshirts, and matching sets at discounts of up to 70% off. Whether you’re dressing for comfort or performance, Adidas track suits are known for their great fit, durability, and sleek design.
4. Accessories
Adidas also offers a variety of accessories, from hats and bags to water bottles and fitness gear. These items will likely be available with discounts of up to 70% off, and some may be featured at 30% off or even in the form of multi-item bundles, making it easier to stock up on essentials for yourself or your loved ones.
5. Sale Items
Along with the standout discounts on popular product categories, Adidas’ Black Friday Sale will likely include a large selection of clearance items that are further marked down. You can expect to find a mix of older season styles, colors, or models on clearance with savings as high as 70% off. These items will likely include shoes, apparel, and accessories.
Typical Exclusions and Restrictions
There will likely be a few exclusions to keep in mind. Based on last year’s sale terms, some items may not be eligible for the sale, including:
Samba, Gazelle, Campus, SL 72, Spezial, 4D, select Ultraboost models, select Y-3, Pharrell x Adidas, Disney collaborations, Human Made, and limited edition Originals.
Select NMD, Stan Smith, Superstar, and adizero models.
Products marked as Final Sale will not be eligible for returns or exchanges.
Gift Cards are excluded from the sale, as are purchases made through the Confirmed App.
Remember, you won’t be able to combine the Black Friday Sale discounts with any other offers, including promo codes or store discounts, which is typical for large sales events. Keep in mind that you can only use this offer for domestic U.S. orders, and it is not valid on prior purchases.
Last Year’s Black Friday Ad
Black Friday Ad History
Is Adidas’ Black Friday sale this year similar to last year’s sale? Follow the links below to view the last few year’s of sale history.
In front of the Adidas Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.
Questions & Comments
What new gear are you planning on picking up at Adidas this Black Friday weekend? Already have your cart full and ready to go? Let us know in the comments below.
