S’well Black Friday 2022 Sale & Ad – What to Expect

There’s still plenty of time left to go until S’well’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers that they typically run (it’s likely that we’ll see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2022 the moment we know more. Be sure to bookmark this page and check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2022 Start & End Dates

S’well’s Black Friday sale typically begins on the Wednesday before Thanksgiving and ends ends on Tuesday, the day after Cyber Monday. However, for the last few year’s they’ve been offering a free gift with minimum purchase if you shop on Black Friday itself (that’s in addition to their usual sitewide offer). Last year they gave away a free 9oz bottle with all orders of $75+ so be on the lookout for that.

  • Expected BF sale start date: Wednesday November 23, 2022 (that’s the day before Thanksgiving).
  • Possible bonus offer, free gift with minimum purchase: 1-day-only on Black Friday itself, November 25, 2022 or while quantities last.
  • Expected BF sale end date: Tuesday November 29, 2022 or while quantities last.

We will be posting S’well’s confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Last Year’s Black Friday Ad

Updated on Wednesday November 24, 2021: Just as we predicted, S’Well’s Black Friday sale kicked off early this morning.

Starting now, shop swell.com to get 25% off sitewide (no promo code needed). But don’t shop yet! S’well is known for giving away a free gift with minimum purchase for those who shop their site on Black Friday itself. That’s in addition to the sitewide offer. So you may be better off waiting just a little bit longer to see if the same freebee will return before you take advantage of their sale.

Offer expected to end on or around Tuesday November 30, 2021. The 25% off promo code excludes certain full-priced items, all sale items, sets and can not be combined with any other discounts/offers. Complete and official terms and conditions for this year’s sale can be found on their site. Have a nice Thanksgiving weekend and happy bargain hunting!

Updated on Friday November 26, 2021: Just like we thought, S’Well’s Black Friday bonus freebee is here today; not only do you get 25% off sitewide but now also you can score a free 9oz bottle with all $75+ orders. Offer ends tonight or while supplies last. Complete details and terms can be found in the ad posted below.

Ad History

You can view some of S’well’s previous Black Friday ad scans from the last few years by following the ad archive links below. Enjoy!

  • 2021: Page 1.
  • 2020: Page 1, 2, 3 and 4.
  • 2019: Page 1.


What are your favorite stainless steel water bottles from S’well? Are you considering some other brands that also make bottles such as Yeti or REI? Let us know in the comments.

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