What to expect at S’well Black Friday 2023 Sale

We’re already looking forward to the Black Friday 2023 sale at S’well. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

You can expect S’well’s Black Friday sale to begin on Wednesday, a day before Thanksgiving, and end on Tuesday, the day after Cyber Monday. However, for the last few year’s that we’ve been watching them they’ve been offering a free gift with minimum purchase if you shop on Black Friday itself (that’s in addition to their usual site-wide offer). Last year they gave away a free 9oz bottle with all orders of $75+ so be on the lookout for that.

  • Expected BF sale start date: Wednesday November 22, 2023 (that’s the day before Thanksgiving).
  • Possible bonus offer, free gift with minimum purchase: 1-day-only on Black Friday itself, November 24, 2023 or while quantities last.
  • Expected BF sale end date: Tuesday November 28, 2023 or while quantities last.

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Last Year’s Black Friday Ad

Updated on Wednesday November 23, 2022: Just as we predicted, S’Well’s Black Friday sale kicked off early this morning.

Starting now, shop swell.com to get 25% off sitewide with promo code CYBER25. But don’t shop yet! S’well is known for giving away a free gift with minimum purchase for those who shop their site on Black Friday itself. That’s in addition to the sitewide offer. So you may be better off waiting just a little bit longer to see if the same freebee will return or not before you take advantage of their sale.

Offer expected to end on or around Tuesday November 29, 2022. The 25% off promo code excludes certain full-priced items, all sale items, sets and can not be combined with any other discounts/offers. Complete and official terms and conditions for this year’s sale can be found on their site. Have a nice Thanksgiving weekend and happy bargain hunting!

Ad History

You can view some of S’well’s previous Black Friday ad scans from the last few years by following the ad archive links below. Enjoy!

  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1, 2, 3 and 4.
  • 2019: Page 1.


What are your favorite stainless steel water bottles from S’well? Are you considering some other brands that also make bottles such as Yeti or REI? Let us know in the comments.

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