S’well Black Friday 2024 Sale – What to Expect

We have a long way to go until S’well’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Tuesday November 21, 2023: Just as we predicted, S’Well’s Black Friday sale kicked off early this morning.

Starting now, shop swell.com to get 25% off nearly everything site-wide (no promo code needed). But don’t shop yet! S’well is known for giving away a free gift with minimum purchase for those who shop their site on Black Friday itself. That’s in addition to the site-wide offer. So you may be better off waiting just a little bit longer to see if the same freebee will return or not before you take advantage of their sale.

Offer ends on Tuesday November 28, 2023. The 25% off offer excludes certain full-priced items, all sale items, sets and can not be combined with any other discounts/offers. Complete and official terms and conditions for this year’s sale can be found on their site. Have a nice Thanksgiving weekend and happy bargain hunting!

Black Friday 2023 Start & End Dates

S’well’s Black Friday sale began on Tuesday this year, two days before Thanksgiving, and will end on the following Tuesday, the day after Cyber Monday. However, for the last few year’s that we’ve been watching them they’ve been offering a free gift with minimum purchase if you shop on Black Friday itself (that’s in addition to their usual site-wide offer). Last year they gave away a free 9oz bottle with all orders of $75+ so be on the lookout for that.

  • Confirmed BF sale start date: Tuesday November 21, 2023 (that’s two days day before Thanksgiving).
  • Possible bonus offer, free gift with minimum purchase: 1-day-only on Black Friday itself, November 24, 2023 or while quantities last.
  • Confirmed BF sale end date: Tuesday November 28, 2023 or while quantities last.

Ad History

You can view some of S’well’s previous Black Friday ad scans from the last few years by following the ad archive links below. Enjoy!

  • 2023: Page 1 and 2.
  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1, 2, 3 and 4.
  • 2019: Page 1.


What are your favorite stainless steel water bottles from S’well? Are you considering some other brands that also make bottles such as Yeti or REI? Let us know in the comments.

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