S’well Black Friday 2021 Sale – What to Expect

Updated on Monday October 25, 2021: There is still some time left to go until S’well’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

S’well’s Black Friday sale typically begins on Wednesday, a day before Thanksgiving, and ends on Tuesday, the day after Cyber Monday. However, for the last few year’s they’ve been offering a free gift with minimum purchase if you shop on Black Friday itself (that’s in addition to the site-wide discount). Last year they gave away a free 9oz bottle with all orders of $75+ so be on the lookout for that (see here and here for details).

  • Expected BF sale start date: Wednesday November 24, 2021 (that’s the day before Thanksgiving).
  • Possible bonus offer, free gift with minimum purchase: 1-day-only on Black Friday itself, November 26, 2021 or while quantities last.
  • Expected BF sale end date: Tuesday November 30, 2021 or while quantities last.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. S’well’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Current Offers

A complete list of S’well’s current offers and coupons — all of which are available today — can be found below. Don’t shop their site or any of their authorized resellers without first taking a look at all of today’s top deals.

Last Year’s Black Friday Ad

Updated on Wednesday November 25, 2020: Just as we predicted, S’Well’s Black Friday sale kicked off early this morning.

From now through next Tuesday, shop swell.com to get 25% off sitewide with promo code HOLIDAY20. But don’t shop yet! S’well is known for giving away a free gift with minimum purchase for those who shop their site on Black Friday itself. That’s in addition to the sitewide offer. So you may be better off waiting just a little bit longer to see if the same freebee will return before you take advantage of their sale.

Offer officially ends on Tuesday December 1, 2020 at 11:59pm PST. The 25% off promo code excludes Disney Mickey & Friends, sale items, sets and can not be combined with any other discounts/offers. Complete and official terms and conditions for this year’s sale can be found in the ad scan posted below. Have a nice Thanksgiving weekend and happy bargain hunting!


You can view some of S’well’s previous Black Friday ad scans from the last few years by following the ad archive links below. Enjoy!

  • 2020: Page 1, 2, 3 and 4.
  • 2019: Page 1.


What are your favorite stainless steel water bottles from S’well? Are you considering some other brands that also make bottles such as Yeti or REI? Let us know in the comments.

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