Updated on Wednesday, November 26, 2025: S’well’s annual Black Friday sale is now live, kicking off their Cyber Week event. Here’s everything you need to know about the 2025 sale, including confirmed dates, discounts, and what to buy.
Black Friday 2025 Sale Dates
The sale is live starting today at swell.com, Wednesday, November 26, 2025, and runs through Tuesday, December 2, 2025, ending just after Cyber Monday. That gives you nearly a full week to take advantage of the deals.
- The 30% off sitewide discount is automatically applied in the cart. No promo code is needed for the general sitewide discount.
- Bundles are excluded from this offer.
- Free shipping is automatically applied to U.S. orders of $30 or more using Economy shipping.
- Promo codes, when available, are for one-time use and cannot be combined with other offers.
- Other exclusions may apply; check S’well’s FAQ and Shipping pages for full details.
Discount Details
S’well is offering 30% off sitewide for Cyber Week 2025. This matches the brand’s typical Black Friday savings in recent years.
- Clearance items may still see additional markdowns beyond the 30% sitewide discount.
- Limited edition bottles and special collaborations are included at 30% off, but popular designs may sell out quickly.
What to Buy
The most sought-after items usually include:
- Original Bottles: Available in 9 oz, 17 oz, and 25 oz. The 17 oz is a top seller, so grab your preferred color or finish early.
- Larger Bottles: Roamers and 40 oz options are strong picks, since 30% off applies to their higher base price.
- Tumblers, Mugs, and Accessories: Great for gift bundles or personal use. Check if personalization is included, as it’s often excluded.
S’well’s Black Friday 2025 Ad
Black Friday Ad History
You can view some of S’well’s previous Black Friday ad scans from the last few years by following the ad archive links below. Enjoy!
- 2025: Page 1.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1, 2, 3 and 4.
- 2019: Page 1.
Questions & Comments
What are your favorite stainless steel water bottles from S’well? Are you considering some other brands that also make bottles such as Yeti or REI? Let us know in the comments.