S’well’s annual Black Friday sale will soon be here, and looking back at past years make it pretty much easy to guess what’s ahead. The timing, discounts, and products included have all been pretty consistent these last few years. Here’s a quick look at when it’ll likely start, the kinds of savings to expect and what’s usually worth buying.
Expected Black Friday 2025 Sale Dates
The sale is expected to start at swell.com on Wednesday, November 26, 2025, which falls the day before Thanksgiving. It should then run through Tuesday, December 2, 2025, ending just after Cyber Monday. That gives you nearly a full week to shop. The discount is normally applied automatically at checkout, so you won’t need a promo code. Based on past years, exclusions will likely apply to certain styles and to personalization services, and the deal will not combine with other offers.
Free shipping is also something to expect, usually applied to U.S. orders of $30 or more.
Typical Discount Levels
S’well typically offers between 25% and 30% off sitewide for Black Friday. That has been the main headline deal for several years now. While most items fall under that blanket discount, there may also be separate markdowns on clearance products or bundles, which sometimes means savings beyond 30%. Just keep in mind that limited editions or special collaborations may either sell out quickly or be excluded altogether.
What to Buy
The most popular items to look for are the Original bottles, which come in sizes like 9 oz, 17 oz, and 25 oz. The 17 oz size is one of the best sellers, and that’s the one you’ll want to grab quickly if you’re eyeing a specific color or finish. Larger bottles such as the Roamers or the 40 oz options are good picks too, since the 30 % off discount applies to their higher base price.
Beyond bottles, S’well usually includes tumblers, mugs, and accessories in the Black Friday deal. These can be especially good value if you want to bundle items together. Just double-check whether personalization is part of the sale, since that’s often excluded.
Examples from Previous Sales
Looking back helps set expectations. Here are some examples of what was available during past Black Friday promotions:
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17 oz Original Bottle: Regularly priced around $39, often dropped to about $27 during the sitewide 30% off deal.
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25 oz Bottle or Roamer: Normally priced around $50 to $56, discounted closer to the mid-$40 range.
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9 oz Bottle: Usually $25 to $30, with sale prices falling closer to $20 or slightly above when included.
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Limited Edition Patterns: Popular designs like marble or botanical prints have been discounted at the same 30% rate, though these tend to sell out quickly.
Last Year’s Black Friday Ad
Black Friday Ad History
You can view some of S’well’s previous Black Friday ad scans from the last few years by following the ad archive links below. Enjoy!
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1, 2, 3 and 4.
- 2019: Page 1.
Questions & Comments
What are your favorite stainless steel water bottles from S’well? Are you considering some other brands that also make bottles such as Yeti or REI? Let us know in the comments.