Every year, Black Friday brings big travel deals, and Southwest Vacations’ sale is one of the ones always worth paying attention to. Their sale usually offers significant discounts on flight and hotel packages, which can make a real difference if you are planning a vacation. The deals are typically straightforward, and you can book directly on southwestvacations.com. If you are curious about what to expect this year, when the sale will happen, and what kind of savings you might see, here is a detailed breakdown.

Expected Black Friday 2025 Sale Dates

Based on last year’s patterns and current predictions, Southwest Vacations’ Black Friday sale in 2025 is expected to start on Tuesday, November 18, 2025. That is about nine days before Thanksgiving. Unlike some sales that last just a weekend, this one typically runs for a few weeks. For 2025, the predicted end date is Monday, December 8, 2025, at 6:00 PM Central Time (that’s a week after Cyber Monday).

This longer sale period gives you time to browse different packages, compare destinations, and make a decision without feeling rushed. It also means you can plan for holiday trips or winter vacations, since many of the deals apply to travel dates throughout the next year.

How the Deals Usually Work

Southwest Vacations’ Black Friday sale focuses on flight and hotel packages. You book a package to any destination offered directly on their site and use a promo code for the discount. Last year, the promo code was BFDEAL500, which offered up to $500 off depending on the total package price. While the exact code for 2025 isn’t confirmed, it’s likely they will have something similar.

The discounts are tiered based on the package price, meaning the more expensive your vacation package, the bigger the savings. This makes it easier to see how much you can save and plan your budget accordingly.

Expected Discounts by Destination

Looking at last year’s sale, here’s how the discounts were structured.

Mexico and the Caribbean – For trips to Mexico or Caribbean destinations, last year’s sale offered:

• $300 off packages priced between $500 and $999

• $400 off packages priced between $1,000 and $1,499

• $500 off packages priced at $1,500 or more

These deals applied to many popular destinations including Cancun, Puerto Vallarta, Jamaica, and the Dominican Republic. The discounts are applied to the total package price, which can include flights, hotels, and sometimes extras like resort credits or activities.

Hawaii – For Hawaii, last year’s discounts were structured the same as Mexico and the Caribbean:

• $300 off packages $500-$999

• $400 off packages $1,000-$1,499

• $500 off packages $1,500 or more

Hawaii packages usually include flights from various U.S. cities and hotel stays across islands such as Oahu, Maui, Kauai, and the Big Island. The savings can be especially helpful since flights to Hawaii tend to be more expensive.

U.S. Destinations – For domestic vacations within the United States, the discounts were slightly smaller:

• $150 off packages $500-$999

• $200 off packages $1,000-$1,499

• $250 off packages $1,500 or more

Popular destinations often included cities like Orlando, Las Vegas, New York, and Los Angeles. Even though the savings are smaller than international destinations, they still make a noticeable difference on mid-range or higher-priced packages.

What You Can Buy During the Sale

During the Black Friday sale, you can purchase packages that include both flights and hotels. The key advantage is that everything is booked together, so you don’t need to coordinate separate reservations. This makes it easier if you are planning a family vacation or a longer trip.

Last year, some examples of packages included:

• A five-night stay in Cancun with flights from Dallas for about $1,200, which qualified for a $400 discount.

• A seven-night stay in Maui with flights from Chicago for around $1,800, which got the full $500 off.

• A three-night stay in Las Vegas with flights from Houston for $750, which came with a $150 discount.

Packages can vary depending on the departure city, travel dates, and hotel selection. You can usually choose between all-inclusive resorts, standard hotels, or boutique properties. Some packages even include perks like resort credits, early check-in, or free breakfast.

Travel Dates to Keep in Mind

The sale itself doesn’t limit your travel dates too much. Last year, packages were available for travel from late November through the following year. This makes it possible to book holiday travel, spring break trips, or even summer vacations well in advance.

Booking during the Black Friday sale is helpful if you want to lock in prices for peak travel periods, since flights and hotels often get more expensive closer to the dates.

Tips for Using the Sale Effectively

To get the most out of Southwest Vacations’ Black Friday sale, it helps to know a few things:

1. Check multiple destinations – Some places have bigger discounts than others. International packages often offer the highest dollar savings.

2. Use the promo code – The discounts usually require entering a promo code at checkout, so make sure it’s applied before booking.

3. Compare package sizes – Sometimes adding an extra night or choosing a slightly more expensive hotel increases your savings enough to make it worthwhile.

4. Plan your dates – Flexibility with travel dates can help you find the best deals, especially for popular destinations.

5. Book early for peak times – Even though the sale lasts a few weeks, packages for holidays or school breaks can sell out fast.

Last Year’s Black Friday Ad

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Black Friday Ad History

Are you interested in seeing some of SouthWest’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

• 2024: Page 1 and 2.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1 and 2.
• 2020: No sale this year due to COVID-19.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1.
• 2017: Page 1 and 2.
• 2016: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
• 2015: Page 1 and 2.

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Questions & Comments

Where are you planning to go on your next vacation? What’s your vacation budget? Let us know in the comments.