Smartwool’s Black Friday 2024 Sale – What to Expect

We have a long way to go until Smartwool’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Thursday November 23, 2023: Smartwool isn’t known for running many promotions throughout the year and it looks like Black Friday isn’t really going to change that (except for the offers found on their “last chance” page). But, there is a deal!

You can already shop to pick up their exclusive Holiday Cushion Crew Socks for free with any $99+ purchase (available while supplies last). However, we’ve seen them advertising 20% off your first online purchase when you sign up for their newsletter list in the past so it’s worth a try if you’re not on there already.

Offer expected to end tomorrow, Friday November 24, 2023 at 11:59MT (that’s based off of last year’s sale dates). Visit their site for complete offer terms and conditions. Some exclusions may apply. Happy bargain hunting!

Ad History

Are you interested in seeing some of Smartwool’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2023: Page 1.
  • 2022: Page 1, 2 and 3.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1, 2 and 3.


What are your favorites at Smartwool this season? Let us know in the comments.

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