What to expect at Smartwool’s Black Friday 2023 Sale

We’re already looking forward to Smartwool’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Last Year’s Black Friday Ad

Updated on Thursday November 24, 2022: Smartwool isn’t known for running many promotions throughout the year and it looks like Black Friday isn’t really going to change that. But, there is a deal!

You can shop smartwool.com to pick up their exclusive Ugly Sweater Cushion Crew Socks for free ($27 value) with any $99+ purchase (available while supplies last). However, they are advertising 20% off your first online purchase when you sign up for their newsletter list.

Offer ends tomorrow, Friday November 25, 2022 at 11:59MT. See the ad posted below for complete offer terms and conditions. Some exclusions may apply. Happy bargain hunting!

Ad History

Are you interested in seeing some of Smartwool’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2022: Page 1, 2 and 3.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1, 2 and 3.


What are your favorites at Smartwool this season? Let us know in the comments.

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