Smartwool’s Black Friday 2023 Sale: Free Gift w/Purchase

Updated on Thursday November 23, 2023: Smartwool isn’t known for running many promotions throughout the year and it looks like Black Friday isn’t really going to change that (except for the offers found on their “last chance” page). But, there is a deal!

You can already shop to pick up their exclusive Holiday Cushion Crew Socks for free with any $99+ purchase (available while supplies last). However, we’ve seen them advertising 20% off your first online purchase when you sign up for their newsletter list in the past so it’s worth a try if you’re not on there already.

Offer expected to end tomorrow, Friday November 24, 2023 at 11:59MT (that’s based off of last year’s sale dates). Visit their site for complete offer terms and conditions. Some exclusions may apply. Happy bargain hunting!

Ad History

Are you interested in seeing some of Smartwool’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2023: Page 1.
  • 2022: Page 1, 2 and 3.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1, 2 and 3.


What are your favorites at Smartwool this season? Let us know in the comments.

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