Black Friday 2020 Sale – What to Expect

Updated on Tuesday October 6, 2020: It’s still too early for us to know what’s coming at’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting 30% to 50% off deals across their site).

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Expected 2020 Start & End Dates

Last year’s Black Friday sale at began with a “Black Friday Preview” nearly a week before Thanksgiving weekend and then warped into their main Black Friday sale — But the deals were the same. Then on the Sunday thereafter, they immediately switched into their Cyber Monday sale. Assuming we’ll see something similar this year then this is what you can expect:

  • Expected pre-Black Friday sale: November 20-24, 2020.
  • Expected general start date: Wednesday November 25, 2020 (that’s the day before Thanksgiving).
  • Expected general end date: Saturday November 28, 2020 .
  • Expected Cyber Monday sale: November 29-December 1, 2020.

And while were seeing lots of scheduling changes coming this year due to the COVID-19 coronavirus pandemic (mostly at large big-box stores and malls/outlets), we’re not expecting to drastically alter their typical start and end dates this year.

Current Offers

We’re including a full list of’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Last updated on Friday November 29, 2019: If you’re the type of person that can never have enough shoes then Thanksgiving weekend is when you can really go nuts. That’s because, as you probably already know, just about every shoe store runs their best sales of the year from Black Friday through Cyber Monday. is no different and typically have some fantastic bargains available on many of your favorite brands. But their best deals are reserved for Black Friday itself, and that’s today!

From now through 11:59PM PST tonight (November 29, 2019 ), save 30% off site-wide at with promo code EMLBF19. You’ll also find some of your favorite brands such as UGG, Sorel, Clarks, and many more at 30% to 50% off. See the ad posted below for complete offer details. Happy bargain hunting!


Are you interested in seeing some of’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1 and 2.


What shoes are on your holiday shopping list this year? Where else will you be shipping this Black Friday weekend? Let us know in the comment section below.

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