DSW Black Friday 2021 Sale – What to Expect

Updated on Thursday October 21, 2021: There is still some time left to go until DSW’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Generally, Designer Shoe Warehouse’s Black Friday sale is a 5 day event — It typically runs from Thanksgiving day through Cyber Monday. However, you’ll notice that the offers, terms and required promo code may vary on Thanksgiving day itself, Black Friday and Cyber Monday. But overall, the maximum discount last year was 30% off your entire purchase regardless of when you shopped. So if a similar sales schedule returns again this year then these are the start and end dates that you can except to see:

  • Estimated BF sale start date: Thursday November 25, 2021 (that’s on Thanksgiving day itself).
  • Estimated BF sale end date: End of day on Monday November 29, 2021 (that’s on Cyber Monday).

Note: these dates are still preliminary estimates based off of last year’s sales schedule. DSW’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Check back for updates or signup to our newsletter and we’ll keep you informed directly in your inbox.

Last Year’s Black Friday Ad

Updated on Thursday November 26, 2020: DSW’s Black Friday sale is now live!

Starting now, shop dsw.com or in stores to get 30% off site-wide on nearly everything with promo code BFSAVINGS. You’ll also be able to pick up a free weekender with your $39+ purchase with promo code BFSPECIAL. Plus don’t forget to check out the clearance section for deals up to 60% off.

As always, terms, conditions and exclusions may apply. See their site for complete offer details. Happy bargain hunting!

What’s Typically Excluded?

There’s no way around it, every storewide sale comes with a handful of exclusions. Here’s a look at some of the important ones you’ll typically see during DSW’s Black Friday sale:

  • Some brands and styles will be excluded from the offer. Some of the ineligible ones we’ve seen in year’s past include Hunter, Brooks, Birkenstock, Keen and Rainbow.
  • DSW typically limits any storewide coupons to footwear and handbags only. We’ve seen them exclude product segments such as luggage, fragrance and vinyl records.
  • Any free gift with minimum purchase type of offers are limited to one per customer, while supplies last. The freebee is usually ineligible for in-store pickup.
  • Discount can not be applied towards gift card purchases, taxes and shipping fees.


What was the featured doorbuster deal at DSW’s Black Friday sale last year? What about two or three years ago? Follow the archive links below to find out more.

  • 2020: Page 1.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3, 4, 5 and 6.
  • 2017: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2016: Page 1.
  • 2015: Page 1, 2 and 3.


Which pair of shoes are you planning on getting this Thanksgiving weekend at Designer Shoe Warehouse? Or maybe you’ve found a coupon code that you can share with everyone? Let us know in the comments.

One thought on “DSW Black Friday 2021 Sale – What to Expect”

  1. Hi. I have a question. I bought a pair of shoes and qualified for the free weekender bag. I applied the coupon to my purchase. Both items were confirmed in my order. The shoes arrived today with no weekender bag. Will it be shipped to me separately?


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