DSW Black Friday 2020 Sale – What to Expect

Updated on Tuesday November 24, 2020: It’s still too early for us to know what’s coming at DSW’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re again expecting to see a coupon for up to 30% off your entire purchase!).

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to be the first to know the moment news is announced.

Expected 2020 Start & End Dates

Generally, Designer Shoe Warehouse’s Black Friday sale is a 5 day event — It typically runs from Thanksgiving day through Cyber Monday. However, you’ll notice that the offers, terms and required promo code may vary on Thanksgiving day itself, Black Friday and Cyber Monday. But overall, the maximum discount last year was 30% off your entire purchase.

  • Expected start date: Thursday November 26, 2020 (that’s on Thanksgiving day).
  • Expected end date: End of day on Monday November 30, 2020 (that’s on Cyber Monday).

But will DSW’s Black Friday sale be drastically different this year because of the ongoing COVID-19 coronavirus pandemic? Time will tell, but it’s likely the sale will begin earlier this year to give shoppers more time to take advantage of the deals without crowding the stores. Also, you can expect many DSW stores will be closed on Thanksgiving day itself this year if they are located in these malls and outlets. As always, we’ll keep you informed with the latest news and updates as they become available.

What’s Typically Excluded?

There’s no way around it, every storewide sale comes with a handful of exclusions. Here’s a look at some of the important ones you’ll typically see during DSW’s Black Friday sale:

  • Some brands and styles will be excluded from the offer. Some of the ineligible ones we’ve seen in year’s past include Hunter, Brooks, Birkenstock, Keen and Rainbow.
  • DSW typically limits any storewide coupons to footwear and handbags only. We’ve seen them exclude product segments such as luggage, fragrance and vinyl records.
  • Any free gift with minimum purchase type of offers are limited to one per customer, while supplies last. The freebee is usually ineligible for in-store pickup.
  • Discount can not be applied towards gift card purchases, taxes and shipping fees.

Last Year’s Black Friday Ad

Last updated on Thursday November 21, 2019: Our team was just able to verify the Black Friday sale details coming from DSW! See the ad below on what’s coming this year at dsw.com. Here are the highlights:

  • Thanksgiving Day (Thursday November 28, 2019): Get 30% off storewide with promo code BIGTHANKS to apply the discount.
  • Black Friday (Friday November 29, 2019): Get 20% off storewide. But when you buy two ore more handbags or shoes then the discount jumps to 30% off. Must use promo code BCDEALS to apply the savings.
  • Cyber Monday (Monday December 2, 2019): Get 25% off storewide. But when you buy two ore more handbags or shoes then the discount jumps to 30% off. Must use promo code BCCYBER to apply the savings.

You’ll can also expect to see a number of clearance items on sale for up to 60% off. As always, terms, conditions and exclusions may apply. See their site for complete offer details once the sale is live.


Are you interested in seeing some of DSW’s older Black Friday ads? Then follow the links below for a full history.

  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3, 4, 5 and 6.
  • 2017: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2016: Page 1.
  • 2015: Page 1, 2 and 3.


What new shoes are you planning on getting this Black Friday weekend at Designer Shoe Warehouse? Or maybe you’re found a coupon code that you can share with everyone? The comments below are open for your thoughts.

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