DSW Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until DSW’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Updated on Thursday November 26, 2020: DSW’s Black Friday sale is now live!

Starting now, shop dsw.com or in stores to get 30% off site-wide on nearly everything with promo code BFSAVINGS. You’ll also be able to pick up a free weekender with your $39+ purchase with promo code BFSPECIAL. Plus don’t forget to check out the clearance section for deals up to 60% off.

As always, terms, conditions and exclusions may apply. See their site for complete offer details. Happy bargain hunting!

Black Friday 2020 Start & End Dates

Generally, Designer Shoe Warehouse’s Black Friday sale is a 5 day event — It typically runs from Thanksgiving day through Cyber Monday. However, you’ll notice that the offers, terms and required promo code may vary on Thanksgiving day itself, Black Friday and Cyber Monday. But overall, the maximum discount last year was 30% off your entire purchase.

  • Confirmed start date: Thursday November 26, 2020 (that’s on Thanksgiving day).
  • Expected end date: End of day on Monday November 30, 2020 (that’s on Cyber Monday).

But will DSW’s Black Friday sale be drastically different this year because of the ongoing COVID-19 coronavirus pandemic? Time will tell, but it’s likely the sale will begin earlier this year to give shoppers more time to take advantage of the deals without crowding the stores. Also, you can expect many DSW stores will be closed on Thanksgiving day itself this year if they are located in these malls and outlets.

What’s Typically Excluded?

There’s no way around it, every storewide sale comes with a handful of exclusions. Here’s a look at some of the important ones you’ll typically see during DSW’s Black Friday sale:

  • Some brands and styles will be excluded from the offer. Some of the ineligible ones we’ve seen in year’s past include Hunter, Brooks, Birkenstock, Keen and Rainbow.
  • DSW typically limits any storewide coupons to footwear and handbags only. We’ve seen them exclude product segments such as luggage, fragrance and vinyl records.
  • Any free gift with minimum purchase type of offers are limited to one per customer, while supplies last. The freebee is usually ineligible for in-store pickup.
  • Discount can not be applied towards gift card purchases, taxes and shipping fees.


Are you interested in seeing some of DSW’s older Black Friday ads? Then follow the links below for a full history.

  • 2020: Page 1.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3, 4, 5 and 6.
  • 2017: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2016: Page 1.
  • 2015: Page 1, 2 and 3.


What new shoes are you planning on getting this Black Friday weekend at Designer Shoe Warehouse? Or maybe you’re found a coupon code that you can share with everyone? The comments below are open for your thoughts.

One thought on “DSW Black Friday 2021 Sale – What to Expect”

  1. Hi. I have a question. I bought a pair of shoes and qualified for the free weekender bag. I applied the coupon to my purchase. Both items were confirmed in my order. The shoes arrived today with no weekender bag. Will it be shipped to me separately?


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