DSW Black Friday 2022 Sale & Ad – What to Expect

Updated on Tuesday September 27, 2022: We’re still working on bringing you a copy of DSW’s Black Friday 2022 ad as well confirming all the important things you’ll need to know before heading out to shop. That includes this year’s sale start and end dates, featured deals and official offer terms.

But if this year’s BF sale is anything like last year’s, then you can expect to find a handful of deals at up to 60% off and nearly everything else in the store at 25% off (you can scroll down the page to view last year’s ad for full offer details to get a better idea of what’s likely to come here in 2022). Be on the lookout for the sale to run for about 48 hours, from Thanksgiving through Black Friday.

As always, the latest Black Friday news from DSW will be posted the moment we get it. Be sure to bookmark this page and check back regularly for more updates or join our newsletter to stay informed.

Black Friday 2022 Start & End Dates

While you’ll likely see some pre-Black Friday deals coming at Designer Shoe Warehouse, their main Black Friday sale is typically a 2 day event; you can expect it to run from Thanksgiving day through the end of day on Black Friday. If the trend continues here in 2022 then these are the start and end dates that you can expect to see:

  • Expected BF sale start date: Thursday November 24, 2022 (that’s on Thanksgiving day itself).
  • Expected BF sale end date: Friday November 25, 2022 or while in-stock supplies last.

We will be posting DSW’s confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Last Year’s Black Friday Ad

Updated on Thursday November 25, 2021: DSW’s Black Friday sale is now live!

Starting now, shop dsw.com or in stores to get 25% off sitewide on nearly everything with promo code BFDEAL. You’ll also be able to pick up a free weekender with your $49+ purchase with promo code BFGIFT. Plus don’t forget to check out the clearance section for deals up to 60% off.

Sale ends tomorrow (Friday November 26, 2021) but they will be back with a new round of deals in a few days on Cyber Monday so don’t miss it. As always, terms, conditions and exclusions may apply. See their site for complete offer details. Happy bargain hunting!

What’s Typically Excluded?

There’s no way around it, every storewide sale comes with a handful of exclusions. Here’s a look at some of the important ones you’ll typically see during DSW’s Black Friday sale:

  • Some brands and styles will be excluded from the offer. Some of the ineligible ones we’ve seen in year’s past include Hunter, Brooks, Birkenstock, Keen and Rainbow.
  • DSW typically limits any storewide coupons to footwear and handbags only. We’ve seen them exclude product segments such as luggage, fragrance and vinyl records.
  • Any free gift with minimum purchase type of offers are limited to one per customer, while supplies last. The freebee is usually ineligible for in-store pickup.
  • Discount can not be applied towards gift card purchases, taxes and shipping fees.


What was the featured doorbuster deal at Designer Shoe Warehouse’s Black Friday sale last year? What about two or three years ago? Follow the archive links below to find out more.

  • 2020: Page 1.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3, 4, 5 and 6.
  • 2017: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2016: Page 1.
  • 2015: Page 1, 2 and 3.


Which pair of shoes are you planning on getting this Thanksgiving weekend at Designer Shoe Warehouse? Or maybe you’ve found a coupon code that you can share with everyone? Let us know in the comments.

2 thoughts on “DSW Black Friday 2022 Sale & Ad – What to Expect”

  1. Hi. I have a question. I bought a pair of shoes and qualified for the free weekender bag. I applied the coupon to my purchase. Both items were confirmed in my order. The shoes arrived today with no weekender bag. Will it be shipped to me separately?


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