REI’s Memorial Day 2024 Ad & Sale Details

Updated on Tuesday May 14, 2024: REI’s annual anniversary sale officially kicks off later this week on Friday, May 17th, and runs for a full 10 days, ending on Memorial Day itself. Again this year they are calling it their “biggest sale of the year” so it’s an event you definitely shouldn’t miss (as you probably know, REI doesn’t run a Black Friday sale). We’ve posted their complete 24-page flyer below with all of this year’s sale highlights.

Here are some of our favorite deals this year:

  • Online & in-store coupon — You’ll be able to use promo code ANNIV24 to get an extra 20% off any one REI Outlet item of your choice and/or any one full-priced item of your choice. You’ll just need to have a REI membership as it’s for members only (or signup before you shop — it cost’s $20 for a lifetime membership so the savings should quickly cover the cost). Just keep in mind that some items are excluded from the coupon… we’ve posted the full and official terms and conditions below with all of the important details.
  • Bikes & bike accessories — You’ll able to pick up 15% off all Co-Op cycles CTY and DRT bikes for adults, and REV bikes for kids (excludes electric bikes). You can also save 30% off REI Co-op brand cycling gear, 25% off all Smartwool socks, and 25% off Hydro Flask water bottles.
  • Camping gear — If your current tent has seen better days then why not pick up a new one when it’s on sale? Currently all REI Co-Op Trail Hut tents in stock are 30% off. All NEMO Aurora tents in stock are 25% off. If you need a new sleeping bag, air mattress or pad then there are also plenty to choose from at up to 30% off.
  • Clothing and footwear — All REI Co-op Brand hiking pants and shorts for women, men and kids are 30% off. You’ll also find a variety of jackets from North Face and Arc’teryx on sale for 25% off. Plus, hiking and trail boots from Salomon, Keen and The North Face boots on sale for up to 25% off.

The sale officially ends on Monday May 27, 2024. As always, everything is available only while in-stock supplies last. Some exclusions may apply so see an REI associate or their website for complete details and terms. Happy bargain hunting!

Ad History

What were some of the top specials at REI’s previous Memorial Day sales? Here’s a look at some of their older flyers:

A look at the REI sign outside their huge 2-story store located in Oxnard, CA. Photo by Witold Sadowski.
This REI store in Santa Barbara, CA is pack with just about everything you’ll need for your next outdoor adventure. Photo by Witold Sadowski.


What are you planning on picking up at REI’s Memorial Day sale this year? A new mountain bike? Some camping gear? Let us know in the comments below!

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