Perfumania’s Black Friday 2025 sale will likely mirror the one from last year. If you’re thinking about grabbing some gifts or treating yourself, here’s a look at what to expect, when to shop, and what kinds of discounts will likely be available during the upcoming event.
When the Black Friday 2025 Sale Will Start and End
Perfumania’s Black Friday sale usually kicks off at perfumania.com right on Thanksgiving Day. This year that means the sale will start on Thursday, November 27, 2025. Sometimes, there are “early bird” deals that pop up before Thanksgiving, but these tend not to be as strong as the main discounts during the core sale days. The sale usually runs through the long weekend, wrapping up on Sunday night (that’s on November 30, 2025 this year).
How the Discounts Typically Work
One of the consistent features of Perfumania’s Black Friday event is the “buy-more save-more” style discount structure. Last year (and the year before that!), the deals were based on spending thresholds combined with promo codes; you could save $10 when spending $99 or more, $25 off purchases of $199 or more, and $50 off if the total hit $299 or more. The discount increased as the purchase amount went up.
This year, it’s likely that the discount system will be similar. Expect to see promo codes to enter at checkout that offer incremental savings based on how much you spend. Keep an eye out for the official codes as the sale approaches, but they will probably resemble last year’s format.
What to Buy: Perfumes, Colognes, and Beyond
Perfumania is known for carrying a wide range of fragrances from well-known brands like Calvin Klein, Versace, Dolce & Gabbana, and more. Their Black Friday sale often includes not only perfumes and colognes but also related beauty items such as body lotions, gift sets, and grooming products.
Gift sets tend to be popular during this sale because they usually combine a fragrance with complementary products, making them a convenient buy for holiday gifts. These sets often come at a better value than buying items separately, especially when you apply the store-wide discounts.
Doorbuster Deals to Watch For
In addition to the buy-more save-more discounts, Perfumania typically offers doorbuster deals during Black Friday. These are limited-time offers or deeply discounted items available in limited quantities. Last year, for instance, there were select fragrances available at substantial discounts — sometimes up to 50% off or more — but only while supplies lasted.
If you’re aiming for doorbusters, it’s smart to start shopping early on Thanksgiving Day or as soon as the sale opens online. These deals can disappear quickly. Some examples from last year included popular fragrances like Versace Dylan Blue and Calvin Klein Eternity at prices significantly lower than usual.
Examples from Last Year’s Sale
Looking back at last year gives a good sense of what might show up again. Some specific items that were on sale included:
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Versace Dylan Blue for Men: This popular cologne was available for around 50% off the usual price during the doorbuster event.
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Calvin Klein Eternity for Women: A classic scent often featured in gift sets that were discounted heavily.
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Gift Sets from Dolce & Gabbana and Michael Kors: These sets, combining perfume with lotion or other products, saw savings of 30% or more.
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Bath & Body Products: Along with fragrances, some bath and body items had discounts or were part of buy-more save-more deals.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Perfumania’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1, 2, and 3.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2 and 3.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
Questions & Comments
What perfume/cosmetic deals are you planning on getting this year at Perfumania? Or did you find some other deals at another boutique (maybe at Sephora)? Let us know in the comments below.