If you’re thinking about grabbing a new pair of sneakers or updating your workout gear, then get ready as New Balance’s Black Friday 2025 Sale is just around the corner. Here’s a look at what to expect at this year’s event, from timing to discounts to examples of last year’s best deals.

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Expected Black Friday 2025 Sale Dates

New Balance usually runs it’s online-only event from Thanksgiving Day to the Tuesday after Cyber Monday. That means for 2025, you can expect the official sale dates to be from Thursday, November 27, 2025, through Tuesday, December 2, 2025.

But here’s the thing: if you’re a New Balance member, you can get early access to the sale. Membership is free, and you can sign up on newbalance.com anytime. Based on past years, members will probably get in about a week early. This year, that would mean early access starting on or around Thursday, November 20, 2025.

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What Kind of Discounts to Expect

You can expect up to 40% off select shoes and apparel during the event (similar to what you’ll also see at New Balance’s main competitors such as ASICS and Saucony). But it’s important to know that this doesn’t mean everything on the site will be 40% off. The sale usually covers specific styles that are marked down, not the entire catalog.

Free standard shipping is often part of the deal too. But there are usually some exclusions you need to be aware of. Gift cards are never part of the sale, and certain limited-edition collections might not be discounted either. Also, New Balance doesn’t offer price adjustments, so if you buy something a few days before the sale and it goes on discount later, you won’t be able to get a refund for the price difference.

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Examples of Sale Items from Last Year

Looking at last year’s Black Friday Sale gives a pretty clear picture of what you can expect in 2025. Below are some of the specific items that were featured. Most of these items were offered at 25% to 40% off, depending on the style and color.

• Fresh Foam X Cruz v3 (Men’s and Women’s)
  These shoes were marked down and were popular for their balance of comfort and everyday style.

• Fresh Foam Arishi v4 (Men’s)
  A reliable running shoe that was included in the sale, perfect for casual runners.

• 327 Women’s Shoes
  One of New Balance’s trendy lifestyle sneakers. These are known for their retro look and are likely to make a return in this year’s sale.

• Rave Run v2 Bungee Lace with Top Strap (Kids’)
  A kid-friendly shoe that’s easy to put on and durable for active kids.

• BBW550 Women’s Shoes
  Part of the 550 series, these sneakers combine classic basketball shoe vibes with everyday wearability.

• Legasy Backpack
  A versatile backpack that’s great for both gym use and casual day-to-day carrying.

• 530 Unisex Shoes
  Another lifestyle favorite, the 530s appeal to people looking for that classic dad-sneaker style with updated colors.

• Brush Back Stacked Logo Crew (Kids’)
  A simple, comfortable top that’s perfect for everyday wear for kids.

• Sport Essentials French Terry Logo Hoodie
  One of the activewear items that got a decent discount. This hoodie is part of New Balance’s essentials collection.

• Athletics French Terry Hoodie and Jogger
  Matching sets like these were popular buys, great for lounging or light workouts.

• Athletics Heat Grid ½ Zip
  A good layering piece for colder workouts.

• NB Sleek High Rise Legging (27”)
  A women’s legging that offers both style and functionality, likely to be back in the sale this year.

• NB Numeric Jamie Foy 306 Unisex Skateboarding Shoe
  A skate shoe that’s part of New Balance’s Numeric line, which often sees discounts during Black Friday.

• Fresh Foam X Kaiha Road (Men’s and Women’s)
  Another Fresh Foam series shoe that combines cushioning with road-ready design.

• 48 Kid’s Shoes
  An affordable and functional option for active kids.

• FuelCell Propel v5 Men’s Running Shoes
  A performance running shoe that uses New Balance’s FuelCell foam for extra bounce.

• Fresh Foam X RCVRY Men’s Sandals
  A recovery sandal designed for post-workout wear, comfortable and practical.

• FuelCell Walker Elite Men’s Walking Shoes
  Perfect for people who need supportive footwear for long walks or daily activities.

It’s likely that similar models or even some of the exact same ones will appear in this year’s sale lineup.

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Last Year’s Black Friday Ad

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New Balance’s Black Friday Ad History/Archive

Are you interested in seeing some of New Balance’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take see the last few year’s of ad scans.

• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1, 2, 3 and 4.
• 2020: Page 1.
• 2019: Page 1 and 2.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1, 2, and 3.
• 2015: Page 1 and 2.
• 2014: Page 1.

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Questions & Comments

Already know the gear hat you will be picking up this Thanksgiving weekend at New Balance? Maybe a pair of running and training shoes or some casual outfits? Let us know in the comments below.