LOFT Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at LOFT’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see a similar offer return). We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or simply join our newsletter and we’ll let you know the moment news is announced.

Last Year’s Black Friday Ad

Last updated on Saturday November 23, 2019: We’re still 6 days away from Black Friday but LOFT is giving us a glimpse at this year’s sale. And if you’re one of their card-members then you’ll have first dibs to shop the sale!

Starting today, all LOFT Rewards and LOVELOFT credit card holds can get 50% off storewide at both and in stores. For the rest of us, we have to wait a few more days until LOFT’s Black Friday sale opens up for everyone else. We’re expecting that to happen on by Wednesday morning. If you’re wondering, that’s the same sale they ran last year!

As we typically see with storewide sales, some exclusions will apply. LOFT’s official terms and conditions can be found in the ad scan below so be sure to check it out. Have a nice Thanksgiving and happy bargain hunting!

Expected 2020 Start & End Dates

Assuming that Loft will run their Black Friday sale over the same time period as they did last year, here are the start and end dates that you can expect to see here in 2020:

  • Expected start time: Wednesday November 25, 2020 at 5:00PM ET.
  • Expected end time: Saturday November 28, 2020 at 11:59PM PT.

If you happen miss the sale then don’t worry — The exact same or a similar offer is expected to return a few days later on Cyber Monday (November 30, 2020). Just keep in mind that these dates and times are just predictions at the moment and are subject to change without notice.

Current Offers

Do you hate to wait? Then get a head start on your holiday shopping with Loft’s end of season deals at Not only will you be able to beat the Thanksgiving weekend rush but all Love Loft card members (if you’re one of them) will be able to save a little extra as well. A full list of their current offers can be found below. Enjoy!


Are you interested in seeing some of Loft’s older Black Friday ads? Then follow the links below to take a walk down memory lane.

  • 2019: Page 1, 2 and 3.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1.
  • 2015: Page 1 and 2.


What’s on your Black Friday shopping list? Which stores are you planning on visiting this year? Let us know in the comments below.

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