Illy tends to offer some of its deepest discounts of the year during their annual Black Friday sales event, and based on last year’s sale, we’m expecting a similar approach this year—especially when it comes to discounts on coffee and capsule products. Here’s a look at what to expect this year, including the likely sale dates, what kind of deals you can expect, and a few examples of what was on sale last year so you can plan ahead.
Likely Black Friday 2025 Sale Dates
Based on past trends, illy’s Black Friday 2025 sale is expected to start on or around Monday, November 17, 2025 directly at illy.com, which is ten days before Thanksgiving. If the brand sticks to the same schedule as last year, the sale should end on Cyber Monday, which falls on December 1, 2025, at 9:00 AM EST, or earlier if stock runs out.
That gives you about two full weeks to take advantage of the deals—assuming nothing sells out too quickly. Last year, some popular items did run out before the final day, so it’s better not to wait until the last minute.
What’s Usually on Sale
If illy follows the same formula as in previous years, then you can expect a couple of main discount categories:
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25% off select coffee products
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15% off Nespresso-compatible espresso capsules
The 25% discount usually covers a variety of illy’s packaged coffee options, including ground coffee, whole beans, and sometimes specialty roasts. However, not everything is included. Last year, items like the illy Art Collection cup sets and subscription-based items were excluded from the deal.
The 15% discount was more specific and applied only to illy’s espresso capsules that are compatible with Nespresso machines. Again, subscriptions and recurring delivery programs weren’t part of the sale.
Free Shipping Minimum
Last year, illy offered free shipping on orders of $50 or more, which is fairly standard for their sales. That threshold makes it easy to hit free shipping if you’re buying a few cans of coffee or stocking up on capsule packs. It’s a good idea to aim for that $50 minimum so you’re not paying extra for shipping.
Things Not Included in the Sale
Not everything on illy’s website gets discounted during Black Friday. In 2024, the exclusions were clearly outlined, and there’s a good chance the same rules will apply this year. Here’s what wasn’t eligible for the discount last year:
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Subscriptions: Anything tied to the illy a casa coffee subscription, espresso machine subscription, capsule subscription, or small office subscription programs was not discounted.
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Art Collection Cup Sets: These collectible items didn’t qualify for the sale.
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Capsules Compatible with Nespresso: While there was a separate 15% off deal for these, they were not part of the broader 25% off promotion.
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Any other promotions: The discounts couldn’t be combined with other offers.
That means if you’re signed up for an auto-delivery subscription or hoping to get a deal on a collectible cup set, you’ll probably be out of luck during this sale.
Examples from Last Year’s Sale
To give you a better sense of what might be included this year, here are a few actual items that were part of the Black Friday deals in 2024:
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illy Classico Ground Coffee (Medium Roast) – 8.8 oz can
Regularly priced around $15, it was marked down to approximately $11.25 with the 25% discount. -
illy Intenso Whole Bean Coffee – 8.8 oz can
Also dropped by 25%, bringing the price close to $11.25 as well. -
illy Espresso Compatible Capsules (Nespresso Original) – 10 count
These were included under the 15% off promotion, reducing the price from around $9.99 to about $8.49 per box. -
Limited Edition Holiday Tins
These themed cans of coffee were included in the 25% off deal, making them a good gift option at a reduced price. -
Decaf Options
Both ground and whole bean decaf coffee were included in the 25% discount section.
There was a decent variety across roast levels (Classico, Intenso, Forte) and formats (ground, whole bean, capsule), which gave shoppers a lot of flexibility depending on how they brew their coffee.
Who Can Shop the Sale
The offer is typically limited to North American customers only. That includes U.S. and Canadian shoppers, but excludes Europe and those physically located in European countries. If you’re based outside of North America, the Black Friday sale on illy.com won’t apply to your order.
Last Year’s Black Friday Ad
Before you go, don’t forget to compare this deal to those offered this Thanksgiving weekend from Keurig, Peet’s Coffee and Starbucks.
ILLY’s Black Friday Ad Archive
What did ILLY feature at last year’s Black Friday sale? Were the deals as good as this year? Follow the links below to view an archive of some of their previous ad scans to find out more.
Questions & Comments
What’s your favorite holiday season coffee blend? Let us know in the comments below.