H&M Memorial Day 2023 Ad & Sale Details

Updated on Saturday May 27, 2023: The long weekend is here and so is H&M’s “biggest ever” Memorial Day sale!

You can already shop hm.com to get up to 60% off store and site-wide (only excluding Gift Card purchases or shipping charges). That means you can stock up on warm-weather faves starting at just $4.99. We’ve posted a copy of this year’s ad scan below with includes the official terms and conditions. Be sure to take a look at the terms as some limitations and/or exclusions may apply. Sale valid for US shoppers only, for a limited time. Have a nice and safe holiday weekend!

Before you head out to your favorite store this Memorial Day weekend don’t forget to signup to our newsletter if you haven’t done so already. That’s because we’ll be back this Thanksgiving weekend and will keep you updated with everything you’ll need to know about H&M’s Black Friday and Cyber Monday sales. That includes exclusive early access to their ad scan, expected sale dates and the latest rumors as they happen. We hope you join us!

Ad History

What where some of the best deals at H&M’s previous Memorial Day sales? Here’s a look at the last few year’s of their ad history:

  • 2023: Page 1, 2, 3 and 4.
  • 2022: Page 1, 2 and 3.
  • 2021: Page 1 and 2.
  • 2020: Page 1 and 2.
It’s exceptionally crowded outside this H&M store at the Dubai Mall in downtown Dubai, UAE. Photo by Witold Sadowski.


What are you planning on picking up at H&M’s Memorial Day sale this holiday weekend? Maybe some new shorts for the beach? Or how about a light summer dress? Let us know in the comments below.

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