H&M Memorial Day 2023 Sale & Ad – What to Expect

It’s still too early for us to know what’s coming at H&M’s Memorial Day 2023 sale but you can scroll down the page to see last year’s details to get a general idea of the type of deals that they typically run (we’re expecting to see a similar sale return again this year).

As always, we’ll be posting an official copy of their Memorial Day ad, the top deals for 2023, the sale start and end dates, plus anything else you’ll need to know the moment we have more news to share. Be sure to bookmark this page and check back again for the latest updates or join our newsletter to stay informed. Happy bargain hunting!

Last Year’s Memorial Day Ad

Updated on Sunday May 29, 2022: Unlike most of the other stores that we track over Memorial Day weekend which started their sales a few days ago, we had to to wait until today for H&M’s 2-day Memorial Day sale to begin.

For today and tomorrow only, shop hm.com to get 20% off sitewide (only excluding Gift Card purchases or shipping charges). On top of that, they have gift card offer at the moment where you’ll get $10 off if you spend $100+ on e-gift cards (a perfect gift for Father’s Day!).

We’ve posted a copy of this year’s ad scan below with includes the official terms and conditions. Be sure to take a look at the terms as some other limitations to the offer and/or exclusions may apply. Sale valid for US shoppers only through Monday May 30, 2022. Have a nice and safe holiday weekend!

Before you head out to your favorite store this Memorial Day weekend don’t forget to signup to our newsletter if you haven’t done so already. That’s because we’ll be back this Thanksgiving weekend and will keep you updated with everything you’ll need to know about H&M’s Black Friday and Cyber Monday sales. That includes exclusive early access to their ad scan, expected sale dates and the latest rumors as they happen. We hope you join us!

Ad History

What where some of the best deals at H&M’s previous Memorial Day sales? Here’s a look at the last few year’s of their ad history:

  • 2022: Page 1, 2 and 3.
  • 2021: Page 1 and 2.
  • 2020: Page 1 and 2.


What are you planning on picking up at H&M’s Memorial Day sale this holiday weekend? Maybe some new shorts for the beach? Or how about a light summer dress? Let us know in the comments below.

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