Black Friday is one of the best times of the year to stock up on chocolates, and if you’re a fan of Godiva, you’re probably already thinking about what deals they might be offering in 2025. Based on how they’ve run their sales in the past, it’s pretty easy to predict what’s coming this year—and how to get the most out of it without overthinking the process. Here’s what we’ve found by looking at last year’s promotions and how they usually run things.
Expected Black Friday 2025 Sale Dates
If you’re trying to plan your shopping early, you should know that Godiva’s main Black Friday sale is expected to begin on Wednesday, November 26, 2025, exclusively at godiva.com—that’s the day before Thanksgiving. That timing falls in line with what they’ve done in previous years, and although that’s the official kickoff, you might spot a few early deals in the days leading up to it.
Once it starts, the sale is likely to run through Saturday, November 29, 2025, ending at 11:59 PM Eastern Time—or earlier, if items sell out. They usually put a “while supplies last” clause on their promotions, so the more popular gift boxes and bundles may disappear before the official end date.
Types of Discounts to Expect
If 2024’s sale is anything to go by, Godiva’s Black Friday discounts will come in the form of promo codes you’ll need to enter at checkout. Last year, they used a few different codes, and it’s likely they’ll follow a similar structure this year.
Here’s how the breakdown worked:
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VIP – This code gave you 40% off select sale items and 25% off nearly everything else in their store.
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FREESHIP50 – This code unlocked free standard shipping if your order totaled $50 or more.
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REDRIBBON – With a qualifying purchase of $120 or more, this code added a complimentary gift at checkout.
Chances are good these or very similar codes will be used again in 2025. You’ll likely see the “VIP” code return, possibly under the same name, since that’s been a go-to for them in the past couple of years. Just make sure you enter it exactly as shown, or it won’t apply.
It’s also important to note that these discounts won’t stack with other offers. So, if you have a welcome discount, a volume discount, or a text offer code, you won’t be able to combine them with the Black Friday deals. You’ll have to choose the best one.
Examples from Last Year (2024)
To give you a clearer idea of what kind of deals to expect, here are a few examples of actual sale items and prices from the 2024 Black Friday event:
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Gold Gift Box – 36-piece Assortment
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Regular Price: $59.95
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Black Friday Price (25% off): $44.96
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Holiday Truffle Flight (6 pieces)
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Regular Price: $12.95
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Black Friday Price (25% off): $9.71
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Milk Chocolate Covered Pretzels
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Regular Price: $7.95
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On Sale for $6.36 (20% off in Sales & Deals section)
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With VIP code: Additional 40% off select sale items
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Signature Roasted Almond Dark Chocolate Bar (3.1 oz)
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Regular Price: $5.95
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Black Friday Price (25% off): $4.46
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Winter Wonderland Holiday Tin
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Regular Price: $34.95
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Black Friday Price: $26.21
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If something is already discounted in the “Sales & Deals” section, it may qualify for an even deeper markdown with the 40% off promo code. Just keep in mind, a few things were excluded from the discount codes last year. For instance, the Belgian Heritage Collection wasn’t eligible for discounts, and neither were personalized greeting cards or orders over $599.
If you’re shopping for corporate gifts or trying to place a bulk order, be aware that Godiva specifically excludes resale and commercial accounts from their Black Friday offers.
Shipping Costs and Minimums
Shipping can add up quickly if you’re not paying attention, but Godiva usually has a free shipping threshold during Black Friday. Last year, they offered free standard shipping on orders of $50 or more with the FREESHIP50 code.
A few things to keep in mind:
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Only valid in the continental U.S. – So no free shipping to Alaska, Hawaii, APO, FPO, or P.O. boxes.
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Free shipping only applies to standard delivery – If you need express or overnight, you’ll still have to pay for that.
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Make sure your order total is at least $50 after discounts, not before, or the free shipping won’t apply.
If you’re right on the edge of that $50 minimum, it might be worth tossing in a small add-on like a chocolate bar or two to push the order over the limit.
Restrictions and Limitations
There are a few important things to know so you don’t run into problems at checkout:
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No discounts on orders over $599
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Not valid on resale purchases
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Not valid for commercial accounts
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Discounts apply after all other discounts are calculated, and before tax and shipping
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Some collections are excluded (like the Belgian Heritage line)
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Only one complimentary gift per qualifying order of $120 or more
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Promo codes can be ended or changed at any time by Godiva
They’re pretty upfront about these terms, so it’s a good idea to read the fine print before placing your order, especially if you’re making a large purchase.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing what Godiva offered at last year’s Black Friday sale? Then follow the links below for a record of their previous ad scans.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1, 2 and 3.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2 and 3.
- 2016: Page 1, 2, 3 and 4.
Questions & Comments
What are your favorite Godiva chocolates? Let us know in the comments section below.