Here’s everything you need to know about Fossil’s upcoming Black Friday 2025 sale—from the dates it’ll likely run to the types of products that’ll be worth checking out.
Expected Black Friday 2025 Start & End Dates
Fossil’s Black Friday sale in 2025 is expected to begin on Monday, November 24, 2025, which falls a few days before Black Friday itself (November 28th). Based on their pattern from previous years, the sale will likely continue for nearly two weeks and wrap up on Sunday, December 7 at 11:59 p.m. CT, or while supplies last.
They’ve done the same timeline before—launching early in the week of Thanksgiving and running their deals through Cyber Monday and into the following weekend. So if you’re planning to buy something, don’t feel rushed to shop on Black Friday itself. But it’s still smart to shop earlier in the sale, since popular styles can still sell out.
Where You Can Shop
The Black Friday offers will likely be available in two places:
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Fossil’s official website (U.S. and Canada), fossil.com.
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Full-priced Fossil retail stores in the U.S. and Canada
It’s worth noting that Fossil outlet stores are excluded, so if you usually shop at one of those, the sale won’t apply there. Also, only in-stock merchandise is expected to qualify. So if something’s backordered or part of a pre-order deal, it probably won’t count toward the sale.
Everything during the event is typically marked with discounted pricing on the website and in-store, so you won’t need to enter a promo code or sign up for anything special. That helps keep the process simple.
Discount Levels
If things follow the same pattern as last year—and it’s likely they will—there will be two main discount levels during the sale:
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30% off full-priced items (storewide)
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Up to 70% off select sale or outlet items (online only)
The 30% discount usually applies to watches, bags, wallets, smartwatches, jewelry, and other full-priced accessories. As for the 70% markdowns, these usually show up in their “Sale” or “Outlet” sections on the website. These are often past-season items or discontinued styles, but if you’re not chasing the newest design, you can find some surprisingly good deals in there.
Just keep in mind: the main promotion won’t apply on top of existing markdowns, so you can’t stack the 30% off with these already-discounted items.
Free Shipping and Returns
Fossil usually includes free standard shipping on orders over $50 during Black Friday. If you’re under that amount, there’s typically a $5.99 flat-rate shipping fee.
They also offer free returns on all orders, which helps if you’re not 100% sure about sizing or style. Most returns need to be done within 90 days, and the product must be unused and in original packaging.
Free Engraving and Embossing
During the Black Friday sale, Fossil typically keeps their free engraving and embossing service available on eligible items. That includes certain watches (casebacks), bags (initials), and leather goods.
Keep in mind that engraved or embossed items might not be returnable, so be sure before finalizing those orders.
What’s Not Included
There are always exclusions, and Fossil usually keeps a standard list for promotions like this one. Based on previous years, here’s what probably won’t be included in the Black Friday 2025 sale:
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Outlet store purchases
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Sale and clearance items (already discounted)
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Limited edition watches or collaboration pieces
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Apple Watch bands
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Fossil gift cards
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Past purchases
Also, the promotion can’t be stacked with other discounts or coupons, and it can’t be redeemed for store credit or cash. Everything is marked down already—so there’s no promo code required, and they won’t adjust prices after the sale ends.
What Sold Well Last Year
Looking at what was popular during Fossil’s Black Friday 2024 sale gives some clues for this year. These were some of the top-selling categories and items last year:
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Gen 6 Smartwatches (especially the stainless steel variants)
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Neutra and Jacqueline watches
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Camilla and Fiona leather crossbody bags
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Men’s Defender backpacks
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Leather wallets under $50
The best deals were often found online, especially in the sale and outlet sections. Some of those items were marked up to 70% off without needing to wait for Black Friday day itself.
Last Year’s Black Friday Ad
Fossil’s Black Friday Ad Archive
Want to see some of Fossil’s older Black Friday ads? No problem! The last few years of ad history can be found below.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.
Questions & Comments
What new Fossil watch are you planning on picking up for yourself or as a gift this holiday season? Or are you planning on buying one of their handbags, accessories or apparel items? Let us know in the comments below.