Here’s what to expect from Fitbit’s upcoming Black Friday Sale in 2025—when it’s likely to start, what kind of deals were offered last year, what items might be discounted again, and a breakdown of how the sale usually works.

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Likely Sale Dates for 2025

If Fitbit follows the same schedule as last year, the Black Friday sale should begin on November 20, 2025, at 12:00 am Pacific Time, and it’s expected to run through December 3, 2025, at 11:59 pm PT. That gives you nearly two full weeks to browse and buy, but availability can become an issue closer to the end.

These sales are usually “while supplies last,” and that really matters. Some of the better deals can go out of stock quickly, especially popular models like the Charge series or the Versa. So even though the sale technically lasts until early December, it’s smart to shop earlier rather than later.

The sale is only for U.S. residents and applies to purchases made through the Google Store US. Not every Fitbit product may be on sale, but there’s a good chance that at least a few of the core models will get notable discounts.

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General Discount Levels

Looking at past years, Fitbit tends to offer flat discounts off retail prices. The discounts aren’t percentage-based across the board but vary by model. In 2024, here’s how it broke down:

• Fitbit Charge – $60 off

• Fitbit Versa 4 – $80 off

• Fitbit Sense 2 – $70 off

• Fitbit Ace LTE – $50 off

• Fitbit Inspire 3 – $30 off

• Fitbit Luxe Special Edition – $80 off

These deals usually include free standard shipping, though if you want faster delivery, you can pay extra for preferred shipping methods.

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Last Year’s Black Friday Ad

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Amazon

You’ll find a number of deals at Amazon’s Black Friday sale this year. Whichever smart watch you decide on, it’s worth comparing the sale prices to those available right now at Amazon.

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Questions & Comments

Which Fitbit has made your shopping list this holiday season? Or are you going to splurge on a new Apple Watch Series 10, or maybe something else entirely? Let us know in the comments below.