Based on how they’ve handled things in the past—especially last year—we have a pretty solid idea of what’s coming at Diesel’s upcoming Black Friday 2025 sale. So, if you’re wondering when it starts, what kind of discounts you’ll see, and what’s worth grabbing, here’s everything you need to know.

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Likely Black Friday Sale Dates for 2025

Diesel hasn’t officially announced their Black Friday 2025 sale dates yet, but if they stick to the same pattern as last year, here’s what we can expect:

• Early Access for House of Diesel members: Monday, November 17, 2025

• Early Access ends: Sunday, November 23, 2025

• Black Friday sale opens to everyone: Tuesday, November 25, 2025

• Sale ends: Sunday, November 30, 2025

• Cyber Monday offer: Monday, December 1, 2025 (usually one day only)

The early access phase is available only for members of the House of Diesel loyalty program. The good news? It’s free to join at diesel.com. Signing up usually just takes a few minutes and gives you immediate access to the early deals.

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How the Sale Works

The main thing to know is that Diesel typically offers up to 40% off on select styles during Black Friday. That applies to both men’s and women’s collections, including jeans, jackets, t-shirts, hoodies, and accessories. Last year, the markdowns were automatically applied to qualifying items on the site, so no promo code was needed—at least not during the Black Friday part of the sale.

On Cyber Monday, however, Diesel added a separate deal on top of the existing discounts. In 2024, they offered an extra 20% off and free shipping on orders over $200 with a promo code (the code was MONDAY20). It had to be manually entered at checkout. If they follow the same pattern, it might be worth waiting until Cyber Monday if you’re planning a larger order.

Another important detail: free shipping and free returns are usually included.  But stock is limited, and popular items do sell out fast, especially in common sizes. So if there’s something specific you’ve been eyeing, it might be smarter to grab it early.

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What Kind of Discounts to Expect

In general, Diesel doesn’t discount everything across the board. Their Black Friday sale usually targets a mix of current-season items and select pieces from previous collections. The discount levels vary depending on the item, but here’s a rough breakdown based on last year’s sale:

• Jeans: 25–40% off

• Jackets: 30–40% off select styles

• T-Shirts and Sweatshirts: Around 20–35% off

• Shoes and Accessories: 15–30% off, depending on the item

• Select luxury/high-end collabs: Usually excluded or only slightly discounted

Some categories had deeper cuts than others. For example, last year Diesel marked down several of their signature denim styles by 40%, including tapered fits and relaxed cuts. But premium capsule pieces—like leather jackets or limited-edition collabs—were either excluded or only lightly discounted.

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Examples from Last Year’s Sale

To give you a better idea of what might show up this year, here are a few specific items that were part of Diesel’s Black Friday sale in 2024:

• Diesel 2019 D-Strukt Slim Fit Jeans – originally $225, marked down to $135

• Diesel F-Over hoodie with bold branding – originally $178, on sale for $125

• Diesel S-Ginn-Ecrew Sweatshirt – dropped from $150 to $105

• J-Blaid Oversized Denim Jacket – cut from $325 to $195

• Diesel Mega Chief Watch – down from $260 to $180

• D-Velows Low Sneakers – $170 down to $119

These weren’t clearance items, either. Most of these styles were part of Diesel’s ongoing seasonal lineup, and they were offered in a variety of sizes and colors. That’s one thing Diesel tends to do well during Black Friday: it’s not just old stock, it’s usually a mix of newer releases and staple pieces.

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What Might Be Excluded

There’s always fine print, and Diesel’s sale is no different. Last year (and likely this year too), a few categories were either excluded or only lightly discounted:

• New arrivals from premium collections

• Limited-edition collabs

• Select leather goods

• Gift sets or curated bundles

So, don’t expect everything on the site to be part of the sale. If there’s something you have your eye on that’s brand new or part of a high-end release, it may not get marked down until later in the season—if at all.

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Should You Wait for Cyber Monday?

That depends on what you’re buying. If you’re looking to get just one or two things, it might be better to shop during the early access window or Black Friday weekend. Sizes run out quickly, especially in jeans and jackets.

But if you’re planning a bigger order—say, over $200—it might be worth waiting until Cyber Monday. Last year, Diesel gave an additional 20% off existing sale items with a code and included free shipping, which made for some pretty steep savings.

Just be aware that by Monday, a lot of popular items might be gone. So it’s a bit of a gamble: wait for a deeper discount or shop early and secure what you want.

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Last Year’s Black Friday Ad

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Black Friday Ad History

Need to see some of Diesel’s previous ads? Then follow the links below to take a look back at the last few year’s of their Black Friday ad history.

• 2024: Page 1 and 2.
• 2023: Page 1.
• 2022: Page 1 and 2.
• 2021: Page 1 and 2.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1.

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Questions & Comments

What are you planning on getting at Diesel’s Black Friday sale this year? Find any good outlet deals? Let us know in the comments below.