What to expect at Blue Nile’s Black Friday 2023 Sale

We’re already looking forward to Blue Nile’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Current Offers

We’re including a full list of Blue Nile’s current offers and coupons below. It’s always a good idea to take a look at all of the deals that are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Monday November 21, 2022: Blue Nile just kicked off their Black Friday sale this morning. Just like last year, you’ll save 50% off an entire page of jewelry!

Starting now, shop bluenile.com with promo code FRIDAY22 to activate the extra savings. Everything is available while supplies last.

See the screenshot below for official terms and exclusions. The sale officially ends Sunday November 27, 2022 at 4:59PM EST. Good luck and happy bargain hunting!

We’re seeing a lot of Black Friday deals on jewelry this year coming from Zales, Jared Jewelers and Helzberg Diamonds. Even Costco has some fantastic jewelry on sale this Thanksgiving weekend, so be sure to check out these stores as well.

Black Friday 2022 Start & End Dates

Blue Nile’s Black Friday sale has never been a one-day-only event; it usually begins with early access to their email subscribers, then it opens up for everyone in the days leading up to Thanksgiving. Then it typically ends on the Sunday after Black Friday, although you’ll notice that the messaging will switch at that point from “Black Friday” to “Cyber Monday” (but the deals, on the most part, usually remain just about the same). If the trend continues here in 2022 then these are the Black Friday sale start and end dates that we expect to see:

  • Confirmed BF start date: Monday November 21, 2022 (that’s 3 days before Thanksgiving).
  • Confirmed BF end date: Sunday November 27, 2022 at 4:59PM EST.

Ad History

What were Blue Nile’s Black Friday doorbuster specials last year? How about the year before that? You can view their previous years’ ads posted below to learn more.

  • 2022: Page 1 and 2.
  • 2021: Page 1, 2, 3, 4 and 5.
  • 2020: Page 1, 2, 3, 4, 5 and 6.
  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1, 2, 3 and 4.


Which one of Blue Nile’s sparkly jewelry has caught your eye? Are you shopping for yourself or for something special to put beneath the Christmas tree for a loved one? Let us know in the comments.

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