Blue Nile Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at Blue Nile’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see similar deals return). We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to be the first to know the moment news is announced.

Last Year’s Black Friday Ad

Last updated on Friday November 22, 2019: Blue Nile just emailed us early access to their Black Friday sale. Just like last year, you’ll sale 50% off an entire page of jewelry this year!

At the moment, the sale is only accessible at You’ll have to use promo code PREVIEW19 at checkout to activate the extra savings. Everything is available while supplies last.

See the screenshots below for official terms and exclusions. This preview offer officially ends at 11:59PM PST on November 24, 2019. But following that is when we expect their full Black Friday sale to open up to the public. Good luck and happy began hunting!

We’re seeing a lot of Black Friday deals on jewelry this year coming from Zales, Jared Jewelers and Helzberg Diamonds. Even Costco has some fantastic jewelry on sale this Thanksgiving weekend, so be sure to check out these stores as well.

Current Offers

We’re including a full list of Blue Nile’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!


Need to see some of Blue Nile’s older Black Friday ads from previous years? Then follow the links below.

  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1, 2, 3 and 4.


Which one of Blue Nile’s sparkly jewelry has caught your eye? Are you shopping for yourself or for something special to put beneath the Christmas tree for a loved one? Let us know in the comments below.

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