Blue Nile Black Friday 2022 Sale & Ad – What to Expect

Updated on Friday September 23, 2022: We’re still working on getting you a copy of Blue Nile’s Black Friday 2022 ad as well confirming all the important things you’ll need to know before heading out to shop. That includes this year’s sale start and end dates, featured deals and official offer terms.

But if this year’s BF sale is anything like last year’s, then you can expect to find a few dozen pages of jewelry deals at up to 50% off (scroll down the page to view last year’s ad to get a better idea on the type of offers that we may once again see here in 2022). Be on the lookout for the sale to kickoff three days before Thanksgiving, on or around Monday November 21st.

As always, the latest Black Friday news from Blue Nile will be posted the moment we get it. Be sure to bookmark this page and check back regularly for more updates or join our newsletter to stay informed directly in your inbox!

Black Friday 2022 Start & End Dates

Blue Nile’s Black Friday sale has never been a one-day-only event; it usually begins with early access to their email subscribers, then it opens up for everyone in the days leading up to Thanksgiving. Then it typically ends on the Sunday after Black Friday, although you’ll notice that the messaging will switch at that point from “Black Friday” to “Cyber Monday” (but the deals, on the most part, usually remain just about the same). If the trend continues here in 2022 then these are the Black Friday sale start and end dates that we expect to see:

  • Expected BF start date: Monday November 21, 2022 (that’s 3 days before Thanksgiving).
  • Expected BF end date: Sunday November 27, 2022.

We will be posting Blue Nile’s confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Current Offers

We’re including a full list of Blue Nile’s current offers and coupons below. It’s always a good idea to take a look at all of the deals that are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Monday November 22, 2021: Blue Nile just kicked off their Black Friday sale this morning. Just like last year, you’ll save 50% off an entire page of jewelry this year as well!

Starting now, shop with promo code FRIDAY20 to activate the extra savings. Everything is available while supplies last.

See the screenshots below for official terms, exclusions and featured deals. The sale officially ends at 11:59PM PST on Sunday November 28, 2021. Good luck and happy bargain hunting!

We’re seeing a lot of Black Friday deals on jewelry this year coming from Zales, Jared Jewelers and Helzberg Diamonds. Even Costco has some fantastic jewelry on sale this Thanksgiving weekend, so be sure to check out these stores as well.

Ad History

What were Blue Nile’s Black Friday doorbuster specials last year? How about the year before that? You can view their previous years’ ads posted below to learn more.

  • 2021: Page 1, 2, 3, 4 and 5.
  • 2020: Page 1, 2, 3, 4, 5 and 6.
  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1, 2, 3 and 4.


Which one of Blue Nile’s sparkly jewelry has caught your eye? Are you shopping for yourself or for something special to put beneath the Christmas tree for a loved one? Let us know in the comments.

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