Blue Nile’s Black Friday 2024 Sale – What to Expect

We have a long way to go until Blue Nile’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Monday November 20, 2023: Blue Nile just kicked off their Black Friday sale this morning. Just like last year, you’ll save 50% off an entire page of jewelry!

You can already shop all the deals at Everything is available while supplies last. No promo code is needed as the savings are already reflected on all qualifying items. See the screenshot below for official terms and exclusions. The sale officially ends Saturday November 25, 2023 at 11:59PM ET. Good luck and happy bargain hunting!

We’re seeing a lot of Black Friday deals on jewelry this year coming from Zales, Jared Jewelers and Helzberg Diamonds. Even Costco has some fantastic jewelry on sale this Thanksgiving weekend, so be sure to check out these stores as well.

Black Friday 2023 Start & End Dates

Blue Nile’s Black Friday sale has never been a one-day-only event; it begins this year on the Monday before Thanksgiving and ends on Saturday night.

  • Confirmed BF start date: Monday November 20, 2023 (that’s 3 days before Thanksgiving).
  • Confirmed BF end date: Saturday November 25, 2023 at 11:59PM ET.

Ad History

What were Blue Nile’s Black Friday doorbuster specials last year? How about the year before that? You can view their previous years’ ads posted below to learn more.

  • 2023: Page 1 and 2.
  • 2022: Page 1 and 2.
  • 2021: Page 1, 2, 3, 4 and 5.
  • 2020: Page 1, 2, 3, 4, 5 and 6.
  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1, 2, 3 and 4.


Which one of Blue Nile’s sparkly jewelry has caught your eye? Are you shopping for yourself or looking for something special to put underneath the Christmas tree for a loved one? Let us know in the comments below.

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