Blue Nile has consistently offered some of its best deals of the year during their Black Friday event, and based on past sales, we can expect significant markdowns on a wide selection of jewelry. Below, we’ll break down the key details, including expected sale dates, discount levels, and shopping tips to help you make the most of it.
Expected Sale Dates
Based on previous years, Blue Nile’s Black Friday 2025 sale is expected to start on Monday, November 24, 2025, a few days before Thanksgiving. The sale is likely to continue through Saturday, November 29, 2025, at 11:59 PM ET. While this provides nearly a full week to shop, keep in mind that all deals are available only while supplies last. If there’s a specific piece of jewelry you have your eye on, shopping early is recommended to avoid missing out.
Expected Discounts and Offers
For Black Friday 2025, Blue Nile is expected to offer:
- 50% off an entire page of jewelry: While we don’t know the exact pieces that will be included, this typically features a mix of engagement rings, earrings, bracelets, necklaces, and more. You can scroll down the page to see last year’s ad to get a general idea of what’s to come.
- No promo code required: The discounted prices are expected to be automatically applied, so no coupon code will likely be needed.
- Limited inventory: Since these discounts apply while supplies last, high-demand items may sell out before the sale officially ends.
What to Buy
If you’re planning to shop during Blue Nile’s Black Friday sale, here are some key categories to focus on:
1. Engagement Rings and Wedding Bands
For those planning a proposal or looking to upgrade a wedding band, Black Friday is one of the best times to buy. Blue Nile’s collection features a range of options, from classic solitaires to halo and vintage-inspired settings.
2. Diamond and Gemstone Jewelry
Expect markdowns on diamond earrings, necklaces, and bracelets, as well as pieces featuring sapphires, rubies, and emeralds. If you’re looking for a high-quality holiday gift, this is a great time to shop.
3. Pearl Jewelry
Pearls never go out of style, and Blue Nile often includes classic pearl earrings and necklaces in its Black Friday sale.
4. Fine Gold and Silver Jewelry
Whether you prefer 14k gold, white gold, or sterling silver, expect to see discounts across a variety of styles. Minimalist gold chain necklaces, stackable rings, and elegant bangles are all likely to be included in the sale.
Shopping Tips for Blue Nile’s Black Friday Sale
To get the best deals and ensure a smooth shopping experience, keep these tips in mind:
- Shop Early: Since discounts are applied while supplies last, some of the most popular pieces may sell out quickly.
- Compare Prices: Blue Nile’s pricing is competitive, but it’s always a good idea to compare with other retailers to confirm you’re getting the best deal.
- Check Certification: When purchasing diamond jewelry, look for GIA-certified stones to ensure quality and authenticity.
- Look for Free Shipping: Blue Nile typically offers free shipping, but double-check the details at checkout.
- Plan for Holiday Gifting: If you’re buying jewelry as a gift, be aware of estimated delivery times to ensure it arrives in time for the holidays.
Last Year’s Black Friday Ad
We’re seeing a lot of Black Friday deals on jewelry this year coming from Zales, Jared Jewelers and Helzberg Diamonds. Even Costco has some fantastic jewelry on sale this Thanksgiving weekend, so be sure to check out these stores as well.
Blue Nile’s Black Friday Ad History
What were Blue Nile’s Black Friday doorbuster specials last year? How about the year before that? You can view their previous years’ ads posted below to learn more.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1, 2, 3, 4 and 5.
- 2020: Page 1, 2, 3, 4, 5 and 6.
- 2019: Page 1, 2, 3, 4, 5 and 6.
- 2018: Page 1, 2, 3 and 4.
Questions & Comments
Which one of Blue Nile’s sparkly jewelry has caught your eye? Are you shopping for yourself or looking for something special to put underneath the Christmas tree for a loved one? Let us know in the comments below.