Blue Nile Black Friday 2022 Sale & Ad – What to Expect

There’s still plenty of time left to go until Blue Nile’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers that they typically run (it’s likely that we’ll see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2022 the moment we know more. Be sure to bookmark this page and check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2022 Start & End Dates

Blue Nile’s Black Friday sale has never been a one-day-only event; it usually begins with early access to their email subscribers, then it opens up for everyone in the days leading up to Thanksgiving. Then it typically ends on the Sunday after Black Friday, although you’ll notice that the messaging will switch at that point from “Black Friday” to “Cyber Monday” (but the deals, on the most part, usually remain just about the same). If the trend continues here in 2022 then these are the Black Friday sale start and end dates that we expect to see:

  • Expected BF start date: Monday November 21, 2022 (that’s 3 days before Thanksgiving).
  • Expected BF end date: Sunday November 27, 2022.

We will be posting Blue Nile’s confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Current Offers

We’re including a full list of Blue Nile’s current offers and coupons below. It’s always a good idea to take a look at all of the deals that are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Monday November 22, 2021: Blue Nile just kicked off their Black Friday sale this morning. Just like last year, you’ll save 50% off an entire page of jewelry this year as well!

Starting now, shop with promo code FRIDAY20 to activate the extra savings. Everything is available while supplies last.

See the screenshots below for official terms, exclusions and featured deals. The sale officially ends at 11:59PM PST on Sunday November 28, 2021. Good luck and happy bargain hunting!

We’re seeing a lot of Black Friday deals on jewelry this year coming from Zales, Jared Jewelers and Helzberg Diamonds. Even Costco has some fantastic jewelry on sale this Thanksgiving weekend, so be sure to check out these stores as well.


What were Blue Nile’s Black Friday doorbuster specials last year? How about the year before that? You can view their previous years’ ads posted below to learn more.

  • 2021: Page 1, 2, 3, 4 and 5.
  • 2020: Page 1, 2, 3, 4, 5 and 6.
  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1, 2, 3 and 4.


Which one of Blue Nile’s sparkly jewelry has caught your eye? Are you shopping for yourself or for something special to put beneath the Christmas tree for a loved one? Let us know in the comments.

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