Blue Nile’s Black Friday 2023 Sale – What’s Expected

Blue Nile’s Black Friday sale is quickly coming up which means you’ll soon be able to save big on a wide range of jewelry items, everything from engagement rings to earrings, necklaces to pendants, and whole lot more. And although we still have some time left to go, you can already start planning for the event. Be sure to check out last year’s ad and offer details posted below to get an idea of the type of discounts that they typically bring (generally, you can expect to see a few pages of deals at up to 50% off!).

Don’t forget, if you join our newsletter, you’ll be notified the moment Blue Nile’s Black Friday ad for 2023 is posted right here on Blacker Friday (you can opt-in and out of our mailing list at any time). See you again soon!

Black Friday 2023 Start & End Dates

Blue Nile’s Black Friday sale has never been a one-day-only event; it usually begins with early access to their email subscribers, then it opens up for everyone in the days leading up to Thanksgiving. The offer usually officially ends on Sunday night, although you’ll notice that the messaging will likely switch at that point from “Black Friday” to “Cyber Monday” (but the deals, on the most part, usually remain just about the same). If the trend continues here in 2023 then these are the Black Friday sale start and end dates that we expect to see:

  • Expected BF start date: Monday November 20, 2023 (that’s 3 days before Thanksgiving).
  • Expected BF end date: Sunday November 26, 2023 at 4:59PM EST.

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Current Offers

We’re including a full list of Blue Nile’s current offers and coupons below. It’s always a good idea to take a look at all of the deals that are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Monday November 21, 2022: Blue Nile just kicked off their Black Friday sale this morning. Just like last year, you’ll save 50% off an entire page of jewelry!

Starting now, shop with promo code FRIDAY22 to activate the extra savings. Everything is available while supplies last.

See the screenshot below for official terms and exclusions. The sale officially ends Sunday November 27, 2022 at 4:59PM EST. Good luck and happy bargain hunting!

We’re seeing a lot of Black Friday deals on jewelry this year coming from Zales, Jared Jewelers and Helzberg Diamonds. Even Costco has some fantastic jewelry on sale this Thanksgiving weekend, so be sure to check out these stores as well.

Ad History

What were Blue Nile’s Black Friday doorbuster specials last year? How about the year before that? You can view their previous years’ ads posted below to learn more.

  • 2022: Page 1 and 2.
  • 2021: Page 1, 2, 3, 4 and 5.
  • 2020: Page 1, 2, 3, 4, 5 and 6.
  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1, 2, 3 and 4.


Which one of Blue Nile’s sparkly jewelry has caught your eye? Are you shopping for yourself or looking for something special to put underneath the Christmas tree for a loved one? Let us know in the comments below.

Leave a Reply