Blue Nile Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until Blue Nile’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Updated on Monday November 23, 2020: Blue Nile just kicked off their Black Friday sale thos afternoon. Just like last year, you’ll save 50% off an entire page of jewelry this year!

Starting now, shop with promo code FRIDAY20 to activate the extra savings. Everything is available while supplies last.

See the screenshots below for official terms, exclusions and featured deals. The sale officially ends at 11:59PM PST on November 29, 2020. Good luck and happy began hunting!

We’re seeing a lot of Black Friday deals on jewelry this year coming from Zales, Jared Jewelers and Helzberg Diamonds. Even Costco has some fantastic jewelry on sale this Thanksgiving weekend, so be sure to check out these stores as well.

Black Friday 2020 Start & End Dates

Blue Nile’s Black Friday sale has never been a one-day-only event; it usually begins with early access to their email subscribers, then it opens up for everyone in the days leading up to Thanksgiving. Then it officially ends on the Sunday after Black Friday, although you’ll notice that the messaging will switch at that point from “Black Friday” to “Cyber Monday” (but the deals, on the most part, remain the same).

  • Confirmed start date: Monday November 23, 2020.
  • Confirmed end date: Sunday November 29, 2020.

Due to the current COVID-19 pandemic, all stores located in any one of these major malls and outlet centers will be closed on Thanksgiving day itself. Other in-store coronavirus-related social distancing restrictions will also likely be in place such as occupancy limits, mask requirements, etc.

Current Offers

We’re including a full list of Blue Nile’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!


Need to see some of Blue Nile’s older Black Friday ads from previous years? Then follow the links below to see their Black Friday sales history.

  • 2020: Page 1, 2, 3, 4, 5 and 6.
  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1, 2, 3 and 4.


Which one of Blue Nile’s sparkly jewelry has caught your eye? Are you shopping for yourself or for something special to put beneath the Christmas tree for a loved one? Let us know in the comments below.

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