Updated on Thursday, October 15, 2026: Avenue has not announced its Black Friday 2026 sale yet, but last year’s event gives us a useful benchmark.

In 2025, Avenue offered 50% off qualifying merchandise at avenue.com with promo code BLACKFRI. The sale ran through November 29 and covered Avenue along with several other FullBeauty brands. Avenue’s Suprema collection received a smaller 25% discount.

For 2026, another 50%-off promotion would be in line with what Avenue already runs during stronger sales.

Avenue Black Friday 2026 at a Glance

These are predictions until Avenue publishes its official 2026 terms.

When Will Avenue Black Friday 2026 Start?

Our best estimate is sometime between November 25 and November 27.

Last year’s Black Friday promotion was live by Thanksgiving Day and continued through Saturday, November 29.

Avenue tends to use promo codes rather than waiting for a one-day doorbuster, so shoppers should start checking the site during Thanksgiving week.

What Did Avenue Offer Last Black Friday?

The 2025 promotion was broad but had a few important exclusions.

The 50% offer applied to Avenue, Woman Within, Catherines, Roaman’s, Jessica London and several other FullBeauty brands. It also covered select shoes, lingerie and sleepwear.

Gift cards, prior purchases, menswear, home goods, select swimwear, select accessories and certain third-party brands were excluded. International orders were also excluded from the promotion.

Dresses Should Be One of the Better Categories

Avenue has a large selection of plus-size dresses, including casual styles, workwear and occasion pieces.

The site already maintains a dedicated Black Friday dresses section, which suggests dresses will again be one of the major categories promoted during the holiday sale.

If Avenue brings back 50% off qualifying merchandise, dresses are one of the categories where the dollar savings can add up quickly.

Tops, Pants and Everyday Basics Should Be Easy to Shop

Avenue’s clearance assortment currently includes dresses, tops, bottoms, coats, lingerie, sleepwear, swim, shoes and accessories.

That makes Black Friday a practical time to shop basics rather than only seasonal pieces.

One thing to remember is that Avenue already runs large promotions throughout the year. As recently as October 2026, the site offered 50% off in-stock merchandise with code SITEWIDE50.

Because of that, a 50% Black Friday discount would be good, but not unusually rare. The more interesting offers may come from additional clearance markdowns or a broader list of eligible products.

Coats and Jackets Are Worth Watching

Avenue also maintains a dedicated Black Friday jackets section, so outerwear should be another category to check.

Late November is naturally a good time for coat promotions, and a 50% discount can make a meaningful difference on higher-priced outerwear.

If you need a specific size, it may be better to shop early. Plus-size outerwear can become limited quickly once deeper markdowns begin.

Clearance Could Have the Lowest Prices

Avenue’s current clearance department contains nearly 1,700 items and stretches across most major categories.

Clearance is likely to have some of the lowest final prices during Black Friday, but those items also come with more restrictions.

Avenue states that items marked Final Sale cannot be returned or exchanged.

If you are unsure about fit, a returnable item at 50% off may be a better choice than a deeper final-sale markdown.

Don’t Assume Every Brand Will Be Included

Avenue sells merchandise from several sister brands and third-party labels, and promotional exclusions are common.

The current sitewide promotion excludes brands and collections including Eloquii, CUUP, select swimwear, select accessories and certain third-party merchandise.

The 2025 Black Friday event had similar restrictions.

For 2026, check the promo terms before assuming the discount applies to everything in your cart.

Shipping Costs Can Add Up

Avenue’s standard U.S. shipping charges are based on the merchandise total rather than using one flat rate.

Current standard shipping ranges from $6.99 on very small orders to $25.99 on orders between $149.01 and $199. Orders over $199 are charged 12.5% of the merchandise total, and a $0.99 surcharge is added per order.

That makes shipping worth checking carefully during Black Friday, especially after a large promo code reduces the merchandise total.

Standard delivery within the contiguous U.S. generally takes five to seven business days after shipment.

Rewards Members Can Get Shipping Perks

Avenue participates in the FullBeauty VIP Rewards program.

Eligible Elite members can currently use code ELITEFS2026 for free standard shipping on orders of $75 or more, up to four times per year. FullBeauty Platinum cardholders have a similar four-use free-shipping benefit with code FBSHIPPING2026.

Those shipping codes can be useful during Black Friday because Avenue’s normal shipping costs are relatively high.

Returns Are Allowed for 60 Days

Avenue currently requires eligible returns to be received within 60 days of the shipment date.

If you choose a refund to the original form of payment, a $10.99 return-processing fee applies. That fee is waived if you choose a non-expiring e-gift card or exchange at least one item.

Exchanges for another size or color of the same item are free, subject to availability.

Final-sale products cannot be returned or exchanged.

Should You Wait for Cyber Monday?

Probably not if Avenue brings back 50% off and the item you want is already eligible.

Last year’s Black Friday event ended November 29, so the main promotion did not necessarily continue through Cyber Monday itself.

Avenue may launch a separate Cyber Monday code, but there is no guarantee it will be better on the exact same merchandise.

If the item you want is already 50% off and your size is available, waiting may only increase the chance that it sells out.

When Will the Avenue Black Friday 2026 Sale Be Announced?

Late November is our best estimate.

The 2025 promotion was live by Thanksgiving Day, so we would expect the full 2026 offer to appear during Thanksgiving week.

Once Avenue releases its Black Friday 2026 promotion, we’ll update this page with the confirmed promo code, sale dates, exclusions and any shipping offers.

Until then, you can see the Avenue Black Friday 2025 ad and previous sale history below.

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Black Friday Ad History

Below you’ll find a record of Avenue’s previous Black Friday ads spanning all the way back to 2017. You can compare this year’s specials to those from the past to see if things have changed.

• 2025: Page 1 and 2.
• 2024: Page 1 and 2.
• 2023: Page 1, 2, 3 and 4.
• 2022: Page 1 and 2.
• 2021: Page 1.
• 2020: Page 1 and 2.
• 2019: Page 1.
• 2018: Page 1, 2, 3 and 4.
• 2017: Page 1, 2 and 3.

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Questions & Comments

How do you plan on upgrading your wardrobe with trendy and affordable apparel from Avenue this holiday season? Let us know in the comments.